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1. 发明申请

US20140032321A1 VALUING AUDIENCE DATA 审中-公开
标题翻译：估价数据
公开(公告)号：US20140032321A1
公开(公告)日：2014-01-30
申请号：US13766023
申请日：2013-02-13
申请人： Jonathan Michael KRAFCIK , Oren Eli ZAMIR , Ting LIU , Ching LAW , Wei YE
发明人： Jonathan Michael KRAFCIK , Oren Eli ZAMIR , Ting LIU , Ching LAW , Wei YE
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/02
摘要： Systems, apparatus, and methods allow for revenue sharing between data providers and web page publishers. In one aspect, a computer-implemented method includes: receiving a request for alternative content based on a request for content; receiving user identifier data from at least one data provider; selecting at least one first alternative content from a first pool of alternative content that is contextually related to the requested content; determining a first cost of the at least one first alternative content; selecting, by at least one processing circuit, at least one second alternative content from the first pool, and from the second pool of alternative content that is related to the user identifier data; determining a second cost of the at least one second alternative content; and determining a pricing value of the user identifier data based on a difference between the second and the first costs.
摘要翻译：系统，设备和方法允许数据提供商和网页发布商之间的收益共享。一方面，计算机实现的方法包括：基于对内容的请求来接收替代内容的请求; 从至少一个数据提供者接收用户标识符数据; 从与所请求的内容上下文相关的替代内容的第一池中选择至少一个第一替代内容; 确定所述至少一个第一替代内容的第一成本; 由至少一个处理电路从所述第一池中选择至少一个第二备选内容，以及从与所述用户标识符数据相关的替代内容的第二池中进行选择; 确定所述至少一个第二替代内容的第二成本; 以及基于所述第二和第一成本之间的差异来确定所述用户标识符数据的定价值。

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