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1. 发明申请

US20120197732A1 ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING 审中-公开
标题翻译：基于行动意识的基于行为的行为
公开(公告)号：US20120197732A1
公开(公告)日：2012-08-02
申请号：US13017843
申请日：2011-01-31
申请人： DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
发明人： DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
IPC分类号： G06Q30/00 , G06F15/18 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.
摘要翻译：方法和计算机存储介质，其具有体现在其上的计算机可执行指令，其有利于使用意图强度分数来对用户意图进行分类。接收到指示特定实体的用户查询。通过向用户分配意图强度分数来确定用户对特定实体的意图。用户的意图强度分数是使用分配给为类别中的实体识别的种子模式的意图强度分数以及所接收的用户查询来确定的。在实施例中，可以基于随后的查询来更新用户的意图强度分数，或者可以根据功能来更改用户的意图强度分数。也可以生成具有特定实体的特定意图强度分数的用户列表。

2. 发明申请

US20130268513A1 ANNOTATIONS BASED ON HIERARCHICAL CATEGORIES AND GROUPS 审中-公开
标题翻译：基于分层分类和组的注释
公开(公告)号：US20130268513A1
公开(公告)日：2013-10-10
申请号：US13534579
申请日：2012-06-27
申请人： Qiang Wu , Syed Muhammad Mujahid Hasan , Jiayuan Huang , Sadi Khan , Yi Mao
发明人： Qiang Wu , Syed Muhammad Mujahid Hasan , Jiayuan Huang , Sadi Khan , Yi Mao
IPC分类号： G06F17/30
CPC分类号： G06F7/00 , G06F16/00 , G06F16/9535 , G06Q30/02
摘要： Systems and methods for recommending entities to a user are presented. In at least one embodiment, a user is identified as belonging to one or more groups of users, or to a hierarchy of groups. A category of entities, preferred by at least of the hierarchy of identified groups, is identified. The category of entities preferred by the at least one identified group corresponds to the category of a user-preferred entity preferred by the user. An entity from the category of entities is selected; the selected entity is not the user-preferred entity. The selected entity is provided to the user as a recommended entity to the user.
摘要翻译：介绍了向用户推荐实体的系统和方法。在至少一个实施例中，用户被识别为属于一个或多个用户组，或者被分组的属性。确定了至少由已识别组的层次结构优选的一类实体。由至少一个识别的组优选的实体的类别对应于用户优选的用户优选实体的类别。选择实体类别的实体; 所选实体不是用户优选实体。将所选择的实体作为用户的推荐实体提供给用户。

3. 发明申请

US20110191142A1 USING NETWORKING SITE INTERACTIONS TO GENERATE A TARGET LIST OF POTENTIAL CONSUMERS 审中-公开
标题翻译：使用网络场地相互制定潜在消费者的目标表
公开(公告)号：US20110191142A1
公开(公告)日：2011-08-04
申请号：US12700046
申请日：2010-02-04
申请人： JIAYUAN HUANG , BHAUMIK CHOKSHI , VALERI LIBORSKI , GERARD GJONEJ
发明人： JIAYUAN HUANG , BHAUMIK CHOKSHI , VALERI LIBORSKI , GERARD GJONEJ
IPC分类号： G06Q30/00 , G06Q10/00 , G06F17/30
CPC分类号： G06Q30/0204 , G06Q30/0255 , G06Q30/0256
摘要： Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of presenting advertisements to a target group of potential consumers generated from a group of seed consumers. In one embodiment, a target list request is received from an advertiser. A set of seed consumers associated with the advertiser is then determined. A set of potential consumers is then determined based on the set of seed consumers. Further, a subset of the set of potential consumers is determined, each potential consumer of the subset having a common characteristic. A target list of potential consumers is then generated comprising at least a portion of the subset of potential consumers. The target list of potential consumers is then provided to the advertiser.
摘要翻译：本发明的实施例涉及用于提供向从种子消费者群体生成的潜在消费者的目标群体呈现广告的方法的系统，方法和计算机存储媒体。在一个实施例中，从广告商接收目标列表请求。然后确定与广告商相关联的一组种子消费者。然后基于种子消费者的集合来确定一组潜在的消费者。此外，确定潜在消费者集合的子集，子集的每个潜在消费者具有共同特征。然后生成潜在消费者的目标列表，其包括潜在消费者子集的至少一部分。然后将潜在消费者的目标列表提供给广告商。

4. 发明申请

US20100312608A1 CONTENT ADVERTISEMENTS FOR VIDEO 审中-公开
标题翻译：内容广告的视频
公开(公告)号：US20100312608A1
公开(公告)日：2010-12-09
申请号：US12479428
申请日：2009-06-05
申请人： YING SHAN , XU LIU , JUNXIAN WANG , HUAZHONG NING , JIAYUAN HUANG , ASHISH GUPTA
发明人： YING SHAN , XU LIU , JUNXIAN WANG , HUAZHONG NING , JIAYUAN HUANG , ASHISH GUPTA
IPC分类号： G06Q30/00 , G06Q99/00 , G06F17/30 , G06F3/01
CPC分类号： H04N21/4882 , G06F16/9535 , G06Q30/02 , G06Q30/0255 , G06Q30/0256 , G06Q30/0269 , H04N21/4312 , H04N21/4314 , H04N21/4318 , H04N21/44008 , H04N21/44016 , H04N21/4532 , H04N21/4622 , H04N21/478 , H04N21/812 , H04N21/8126
摘要： Described herein are techniques and components for displaying a text advertisement in an online video being viewed by a user. The advertisement is selected based on keywords associated with the online video or the user, and the selected advertisement is presented as an overlay on the rendered video over regions of frames determined to be less important in the video. To determine importance, every frame of the online video is divided into grids, and parameters of the visual data in each grid are analyzed. Based on the analysis of each grid, regions in successive frames are identified to display the selected advertisement.
摘要翻译：这里描述的是用于在用户正在观看的在线视频中显示文本广告的技术和组件。基于与在线视频或用户相关联的关键词选择广告，并且所选择的广告在被确定为在视频中不那么重要的帧的区域上被呈现为所渲染的视频上的覆盖。为了确定重要性，将在线视频的每个帧划分为网格，并分析每个网格中的视觉数据的参数。基于每个网格的分析，识别连续帧中的区域以显示所选择的广告。

5. 发明授权

US08510287B1 Annotating personalized recommendations 有权
标题翻译：注释个性化推荐
公开(公告)号：US08510287B1
公开(公告)日：2013-08-13
申请号：US13532194
申请日：2012-06-25
申请人： Qiang Wu , Syed Muhammad Mujahid Hassan , Jiayuan Huang , Sadi Khan , Yi Mao
发明人： Qiang Wu , Syed Muhammad Mujahid Hassan , Jiayuan Huang , Sadi Khan , Yi Mao
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F7/00 , G06F17/30 , G06F17/30867 , G06Q30/02
摘要： An annotation system that provides annotations for a corresponding set of entities with regard to a user is presented. The annotation system annotates the entities independently of the selection of the entities to be annotated. Upon receiving a set of entities to annotate, the annotation system identifies a set of annotation relationships between the user and the entity. Each annotation relationship identifies a reason or basis for which the entity may be relevant to the user. The annotation relationships are scored to identify the strength of the relationship between the user and the entity. A configurable threshold number of annotation relationships with the greatest affinity between the user and the entity are selected as the annotation for the entity.
摘要翻译：呈现了关于用户对相应实体的注释提供注释的注释系统。注释系统独立于要注释的实体的选择来注释实体。在接收到要注释的一组实体之后，注释系统识别用户与实体之间的一组注释关系。每个注释关系确定实体可能与用户相关的原因或基础。对注释关系进行评分，以确定用户与实体之间关系的强度。选择具有用户与实体之间最大亲和度的可配置阈值数量的注释关系作为实体的注释。

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