专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明申请

US20120010920A1 Method, Apparatus and System for Visualizing User's Web Page Browsing Behavior 审中-公开
标题翻译：用于可视化用户网页浏览行为的方法，设备和系统
公开(公告)号：US20120010920A1
公开(公告)日：2012-01-12
申请号：US12679456
申请日：2010-03-05
申请人： Huai-Bin Yuan
发明人： Huai-Bin Yuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0201 , G06F11/3438 , G06F16/9535 , G06F2201/875 , H04L67/02 , H04L67/22
摘要： A visual technique for tracking user's webpage browsing behavior is provided. In one aspect, a method includes: gathering data related to the user's mouse clicks; determining a respective number of times the user accessed each section of a plurality of sections of a webpage based on the gathered data; matching each section of the webpage with the respective number of times to establish correlations; and displaying the correlations. A visual mechanism and system for monitoring how users browse the webpage are also described. The disclosed technique will help determine the amount of time and attention a user spends on a particular webpage, and how these correspond to the content of the site. As a result, the user's level of attention to the webpage can be clearly displayed.
摘要翻译：提供了一种用于跟踪用户网页浏览行为的视觉技术。一方面，一种方法包括：收集与用户的鼠标点击有关的数据; 基于所收集的数据确定用户访问网页的多个部分的每个部分的相应次数; 将网页的每个部分与相应的次数进行匹配以建立相关性; 并显示相关性。还描述了用于监视用户如何浏览网页的视觉机制和系统。所公开的技术将有助于确定用户在特定网页上花费的时间和注意力，以及它们如何对应于站点的内容。结果，可以清楚地显示用户对网页的关注程度。

2. 发明申请

US20110166926A1 Evaluating Online Marketing Efficiency 有权
标题翻译：评估在线营销效率
公开(公告)号：US20110166926A1
公开(公告)日：2011-07-07
申请号：US12602699
申请日：2009-09-28
申请人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
发明人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0242 , G06Q30/0246
摘要： A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
摘要翻译：一种方法和系统通过评估来自广告网站的用户的访问活动和业务活动来评估公司网站在各种广告网站上的在线营销效率。对于访问公司网站的每个用户，该方法确定用户进入公司网站的原始网站，并在公司网站上获取用户的访问活动和业务活动。该方法对同一原始网站进入本网站的用户的访问活动和业务活动进行量化，以生成与原始网站对应的评估数据，并根据评估数据评估公司网站在发起网站上的在线营销效率的原始网站。使用公开的方法和系统，可以更全面，准确地评估网络营销效率。

3. 发明授权

US08255273B2 Evaluating online marketing efficiency 有权
标题翻译：评估网络营销效率
公开(公告)号：US08255273B2
公开(公告)日：2012-08-28
申请号：US12602699
申请日：2009-09-28
申请人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
发明人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0242 , G06Q30/0246
摘要： A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
摘要翻译：一种方法和系统通过评估来自广告网站的用户的访问活动和业务活动来评估公司网站在各种广告网站上的在线营销效率。对于访问公司网站的每个用户，该方法确定用户进入公司网站的原始网站，并在公司网站上获取用户的访问活动和业务活动。该方法对同一原始网站进入本网站的用户的访问活动和业务活动进行量化，以生成与原始网站对应的评估数据，并根据评估数据评估公司网站在发起网站上的在线营销效率的原始网站。使用公开的方法和系统，可以更全面，准确地评估网络营销效率。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式