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1. 发明申请

US20080222119A1 Detecting a user's location, local intent and travel intent from search queries 审中-公开
标题翻译：从搜索查询中检测用户的位置，本地意图和旅行意图
公开(公告)号：US20080222119A1
公开(公告)日：2008-09-11
申请号：US11715794
申请日：2007-03-08
申请人： Honghua (Kathy) Dai , Ying Li
发明人： Honghua (Kathy) Dai , Ying Li
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/9537 , G06Q10/04
摘要： A search query history for a user is analyzed to determine a home location of the user. Subsequent search queries are analyzed to discern whether the search query contains local intent, meaning that the search query requests information having an area of geographic relevance. In cases where a search query has local intent, the area of geographic relevance for that search query is compared to the home location of the user to determine whether the search query suggests an intent to travel.
摘要翻译：分析用户的搜索查询历史以确定用户的归属位置。分析随后的搜索查询以辨别搜索查询是否包含本地意图，这意味着搜索查询请求具有地理相关区域的信息。在搜索查询具有本地意图的情况下，将该搜索查询的地理相关性的区域与用户的归属位置进行比较，以确定搜索查询是否提示出行意图。

2. 发明申请

US20100049609A1 GEOGRAPHICALLY TARGETED ADVERTISING 审中-公开
标题翻译：地理定位广告
公开(公告)号：US20100049609A1
公开(公告)日：2010-02-25
申请号：US12197743
申请日：2008-08-25
申请人： WEIHUA (WAYNE) ZHAO , OMPRAKASH R. MANIYAR , XIANZU SONG , TRAVIS J. MUHLESTEIN , HONGHUA (KATHY) DAI
发明人： WEIHUA (WAYNE) ZHAO , OMPRAKASH R. MANIYAR , XIANZU SONG , TRAVIS J. MUHLESTEIN , HONGHUA (KATHY) DAI
IPC分类号： G06Q30/00 , G06F7/20 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0261
摘要： Methods and computer storage media for geographically targeting online advertisements. A search query is received from a searcher. A geographic location that is associated with the search query is identified and converted to a geographic identifier. A geographic tolerance associated with the search query is determined. An advertisement is matched to the search query based, in part, on the geographic identifier and the geographic tolerance of the search query. The matched advertisement is presented to the searcher. In some embodiments, the advertisement includes an associated geographic tolerance that is utilized for ranking the advertisement. In some embodiments, the direction of travel associated with the searcher is utilized, in part, to rank the advertisement.
摘要翻译：用于地理位置定位在线广告的方法和计算机存储介质。从搜索者接收到搜索查询。识别与搜索查询相关联的地理位置并将其转换为地理标识符。确定与搜索查询相关联的地理容差。广告与搜索查询匹配，部分地基于搜索查询的地理标识符和地理容差。匹配的广告被呈现给搜索者。在一些实施例中，广告包括用于对广告进行排名的相关联的地理容差。在一些实施例中，与搜索者相关联的行进方向被部分地用于对广告进行排名。

3. 发明申请

US20080077585A1 RECOMMENDING KEYWORDS BASED ON BIDDING PATTERNS 有权
标题翻译：基于投标模式的推荐关键词
公开(公告)号：US20080077585A1
公开(公告)日：2008-03-27
申请号：US11534567
申请日：2006-09-22
申请人： YING LI , Honghua (Kathy) Dai , Lee Wang
发明人： YING LI , Honghua (Kathy) Dai , Lee Wang
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q40/04
摘要： Techniques for cross-selling keywords among keyword bidding entities (e.g., advertisers) based upon bidding patterns are provided. Utilizing a keyword suggestion tool in accordance with one embodiment, upon receipt of a first keyword, may examine all additional keywords that have been paired with the first keyword in the bidding patterns of other bidding entities and recommend one or more of the paired keywords to the bidding entity for consideration. In another embodiment, a keyword suggestion tool, upon receipt of a keyword from a first bidding entity, may examine the bidding pattern of the first bidding entity in comparison to the bidding patterns of other bidding entities to identify bidding entities that are similar to the bidding entity. Recommendations may then be made to the first bidding entity based upon keywords that the identified similar bidding entities have bid.
摘要翻译：提供了基于出价模式在关键字出价实体（例如，广告商）之间交叉销售关键字的技术。利用根据一个实施例的关键字建议工具，在接收到第一关键字后，可以检查已经与其他投标实体的投标模式中的第一个关键字配对的所有其他关键字，并将一个或多个配对关键字推荐给招标实体考虑。在另一个实施例中，关键字建议工具在从第一投标实体接收到关键字后，可以与其他投标实体的投标模式相比较，来检查第一投标实体的投标模式，以识别类似投标的投标实体实体。然后可以基于所标识的类似投标实体具有出价的关键字向第一投标实体提出建议。

4. 发明授权

US07689548B2 Recommending keywords based on bidding patterns 有权
标题翻译：根据出价模式推荐关键字
公开(公告)号：US07689548B2
公开(公告)日：2010-03-30
申请号：US11534567
申请日：2006-09-22
申请人： Ying Li , Honghua (Kathy) Dai , Lee Wang
发明人： Ying Li , Honghua (Kathy) Dai , Lee Wang
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q40/04
摘要： Techniques for cross-selling keywords among keyword bidding entities (e.g., advertisers) based upon bidding patterns are provided. Utilizing a keyword suggestion tool in accordance with one embodiment, upon receipt of a first keyword, may examine all additional keywords that have been paired with the first keyword in the bidding patterns of other bidding entities and recommend one or more of the paired keywords to the bidding entity for consideration. In another embodiment, a keyword suggestion tool, upon receipt of a keyword from a first bidding entity, may examine the bidding pattern of the first bidding entity in comparison to the bidding patterns of other bidding entities to identify bidding entities that are similar to the bidding entity. Recommendations may then be made to the first bidding entity based upon keywords that the identified similar bidding entities have bid.
摘要翻译：提供了基于出价模式在关键字出价实体（例如，广告商）之间交叉销售关键字的技术。利用根据一个实施例的关键字建议工具，在接收到第一关键字后，可以检查已经与其他投标实体的投标模式中的第一个关键字配对的所有其他关键字，并将一个或多个配对关键字推荐给招标实体考虑。在另一个实施例中，关键字建议工具在从第一投标实体接收到关键字后，可以与其他投标实体的投标模式相比较，来检查第一投标实体的投标模式，以识别类似投标的投标实体实体。然后可以基于所标识的类似投标实体具有出价的关键字向第一投标实体提出建议。

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