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1. 发明授权

US08423539B2 Advertising medium determination device method therefor 有权
标题翻译：广告介质测定装置方法
公开(公告)号：US08423539B2
公开(公告)日：2013-04-16
申请号：US13312509
申请日：2011-12-06
申请人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
发明人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
IPC分类号： G06F17/30
CPC分类号： G06Q30/0245 , G06F17/30339 , G06F17/30424 , G06Q30/02 , G06Q30/0254 , G06Q30/0256
摘要： It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination part 205 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.
摘要翻译：本发明的另一个目的是提供客观的广告计划。目标指定信息存储部分202存储用于指定目标属性的信息，包括用于指定与搜索者id相对应的对象的信息传递介质的信息。搜索项存储部203相应地存储搜索者的id，搜索的定时和用于搜索的术语。提取部分204提取对于每个搜索者的id搜索这样的搜索项的定时，按照时间顺序将提取的每个搜索者id的搜索定时分成预定数，然后提取属于每个分段的搜索者的id。广告介质数据确定部分205使用用于指定目标的信息从提取的每个搜索者的ID中提取关于每个段的信息传递介质的候选的信息，并且从提取的信息传递介质的候选中确定信息传递介质的候选。

2. 发明申请

US20120095832A1 Advertising Medium Determination Device and Method Therefor 有权
标题翻译：广告介质测定装置及其方法
公开(公告)号：US20120095832A1
公开(公告)日：2012-04-19
申请号：US13312509
申请日：2011-12-06
申请人： Satoshi NISHIDA , Shigetaka YAMAKAWA , Mieko SUGIHARA , Keita MANABE , Jun HASEGAWA , Yutaka KAMOSHITA , Hideaki HARUTA , Yoshifumi MORITA
发明人： Satoshi NISHIDA , Shigetaka YAMAKAWA , Mieko SUGIHARA , Keita MANABE , Jun HASEGAWA , Yutaka KAMOSHITA , Hideaki HARUTA , Yoshifumi MORITA
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0245 , G06F17/30339 , G06F17/30424 , G06Q30/02 , G06Q30/0254 , G06Q30/0256
摘要： It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination part 205 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.
摘要翻译：本发明的另一个目的是提供客观的广告计划。目标指定信息存储部分202存储用于指定目标属性的信息，包括用于指定与搜索者id相对应的对象的信息传递介质的信息。搜索项存储部203相应地存储搜索者的id，搜索的定时和用于搜索的术语。提取部分204提取对于每个搜索者的id搜索这样的搜索项的定时，按照时间顺序将提取的每个搜索者id的搜索定时分成预定数，然后提取属于每个分段的搜索者的id。广告介质数据确定部分205使用用于指定目标的信息从提取的每个搜索者的ID中提取关于每个段的信息传递介质的候选的信息，并且从提取的信息传递介质的候选中确定信息传递介质的候选。

3. 发明授权

US08103663B2 Advertising medium determination device and method therefor 有权
标题翻译：广告介质测定装置及其方法
公开(公告)号：US08103663B2
公开(公告)日：2012-01-24
申请号：US12518817
申请日：2008-09-26
申请人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
发明人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
IPC分类号： G06F17/30
CPC分类号： G06Q30/0245 , G06F17/30339 , G06F17/30424 , G06Q30/02 , G06Q30/0254 , G06Q30/0256
摘要： It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' ID. The search term storage part 203 correspondently stores a searcher's ID, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's ID, segments the extracted search timing for each searcher's ID into a predetermined number in chronological order and then extracts searcher's ID belonging to each segment. The advertising medium data determination part 205 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's ID using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.
摘要翻译：本发明的另一个目的是提供客观的广告计划。目标指定信息存储部分202存储用于指定目标属性的信息，包括用于指定与搜索者ID相对应的对象的信息传递介质的信息。搜索项存储部203相应地存储搜索者的ID，搜索的定时和用于搜索的术语。提取部分204提取对每个搜索者ID搜索这样的搜索项的定时，按照时间顺序将所搜索的每个搜索者的ID的搜索定时分成预定的数目，然后提取属于每个分段的搜索者的ID。广告介质数据确定部分205使用用于指定目标的信息从提取的每个搜索者的ID中提取关于每个分段的信息传递介质的候选的信息，并且从所提取的信息传递介质的候选中确定信息传递介质的候选。

4. 发明申请

US20100262486A1 Network Advertisement Transmission Device and Method 审中-公开
标题翻译：网络广播传输设备与方法
公开(公告)号：US20100262486A1
公开(公告)日：2010-10-14
申请号：US12521289
申请日：2007-12-27
申请人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
发明人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00 , H04N7/10 , G06F17/30
CPC分类号： H04H60/375 , G06Q30/02 , G06Q30/0244 , G06Q30/0254 , G06Q30/0264 , H04H20/24 , H04H60/31 , H04H60/40 , H04H60/64 , H04N7/17318 , H04N21/262 , H04N21/812
摘要： A technique of integrating advertisements through broadcasting with that through a network out of advertisement media and particularly a technique of producing high advertisement effectiveness by automatically synchronizing advertisement timing and by optimizing a display mode thereof is provided. A network advertisement transmitting device 10 connected to a user terminal device through a network and capable of transmitting advertisement data at the user terminal device is provided. The device 10 is provided with an advertisement-amount database 124 storing in storage means advertisement-amount information in which an information amount relating to at least either of the number of times and time for outputting the advertisement data is set for time and date for output and advertisement transmitting means 105 for transmitting the advertisement data to the user terminal device through the network according to the advertisement-amount information on the basis of current time obtained from clocking means.
摘要翻译：提供了一种通过广播将广告与通过广告媒体的网络进行整合的技术，特别是通过自动同步广告定时和优化其显示模式来产生高广告效果的技术。提供了通过网络连接到用户终端设备并能够在用户终端设备处发送广告数据的网络广告发送设备10。设备10设置有存储在存储装置广告量信息中的广告量数据库124，其中与用于输出广告数据的次数和时间中的至少一个相关的信息量被设置用于输出的时间和日期以及广告发送装置105，用于根据从时钟装置得到的当前时间，根据广告量信息，通过网络将广告数据发送给用户终端装置。

5. 发明申请

US20110035400A1 ADVERTISING MEDIUM DETERMINATION DEVICE AND METHOD THEREFOR 有权
标题翻译：广告媒介测定装置及其方法
公开(公告)号：US20110035400A1
公开(公告)日：2011-02-10
申请号：US12518817
申请日：2008-09-26
申请人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
发明人： Satoshi Nishida , Shigetaka Yamakawa , Mieko Sugihara , Keita Manabe , Jun Hasegawa , Yutaka Kamoshita , Hideaki Haruta , Yoshifumi Morita
IPC分类号： G06F17/30
CPC分类号： G06Q30/0245 , G06F17/30339 , G06F17/30424 , G06Q30/02 , G06Q30/0254 , G06Q30/0256
摘要： It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage means 2 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage means 3 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction means 4 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination means 5 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.
摘要翻译：本发明的另一个目的是提供客观的广告计划。目标指定信息存储装置2存储用于指定目标属性的信息，包括用于指定与搜索者id相对应的对象的信息传递介质的信息。搜索项存储装置3相应地存储搜索者的id，搜索的定时和用于搜索的术语。提取装置4提取对于每个搜索者id搜索这样的搜索项的定时，将提取的每个搜索者的ID的搜索定时按时间顺序划分成预定数目，然后提取属于每个分段的搜索者的id。广告介质数据确定装置5使用用于指定目标的信息从提取的每个搜索者的ID中提取关于每个段的信息传递介质的候选的信息，并且从提取的信息传递介质的候选中确定信息传递介质的候选。

6. 发明申请

US20110035270A1 Network Advertisement Transmission Device and Method 审中-公开
标题翻译：网络广播传输设备与方法
公开(公告)号：US20110035270A1
公开(公告)日：2011-02-10
申请号：US12521270
申请日：2007-12-27
申请人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
发明人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
IPC分类号： G06Q30/00
CPC分类号： H04N21/64322 , G06F16/972 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , H04H60/06 , H04H60/48 , H04H60/66 , H04N21/262 , H04N21/812
摘要： A technique of integrating advertisements through broadcasting with that through a network out of advertisement media and particularly a technique of producing high advertisement effectiveness by automatically synchronizing advertisement timing is provided. A network advertisement transmitting method for transmitting advertisement data outputted at the user terminal device, comprising in advance a broadcast information database 121 storing broadcast information relating to at least broadcast contents and broadcast time of advertisements delivered on broadcast media such as TV in storage means, an advertisement condition database 122 storing corresponding advertisement data and transmission conditions thereof in storage means according to the broadcast contents and the transmission conditions including at least a condition relationship between the advertisement information and a current time, and an advertisement transmitting portion 105 transmits the advertisement data to the user terminal device through the network if the current time obtained from clocking portion (101) satisfies the transmission condition.
摘要翻译：提供了通过广播将广告与通过网络从广告媒体中整合的技术，特别是通过自动同步广告定时产生高广告效果的技术。一种用于发送在用户终端装置输出的广告数据的网络广告发送方法，包括：预先存储广播信息数据库121，广播信息数据库121存储与存储装置中的TV等广播媒体上至少广播内容和广播时间广播有关的广播信息，广告条件数据库122根据广播内容和至少包括广告信息与当前时间之间的条件关系的发送条件在存储装置中存储对应的广告数据及其发送条件，广告发送部105将广告数据发送到如果从时钟部分（101）获得的当前时间满足传输条件，则通过网络的用户终端设备。

7. 发明申请

US20100146533A1 Listing Advertisement Transmitting Device and Method 审中-公开
标题翻译：列出广告传输设备和方法
公开(公告)号：US20100146533A1
公开(公告)日：2010-06-10
申请号：US12521285
申请日：2007-12-27
申请人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
发明人： Hisashi Matsunaga , Hideaki Haruta , Hiroki Noda
IPC分类号： H04H20/14 , G06Q10/00 , G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0254 , H04H20/10 , H04H20/18 , H04H60/40 , H04H60/63 , H04H60/82 , H04N21/25435 , H04N21/262 , H04N21/812
摘要： [Problems] To provide a technique of fusing advertisement through broadcasting with that through a network out of advertisement media, especially a technique of producing a high advertisement effect by automatically synchronizing the advertisement timing and by optimizing the display form.[Means for Solving Problems] A listing advertisement transmitting device connected to a user terminal through a network and adapted for displaying a listing advertisement the setting of the advertisement charge of which is different with the display form of the user terminal is set. The device comprises a broadcast information database having storage means in which broadcast information about at least the broadcast content and the broadcast time of the broadcast program and advertisement transmitted over a broadcast medium is stored, an advertisement condition database having storage means in which the corresponding advertisement and the transmitting condition is stored depending on the broadcast content, a listing condition database having storage means in which listing conditions of the display form and the advertisement charge are stored, display form parameter setting means for setting a display form parameter representing the display form and the advertisement charge under the listing condition when the present time acquired from time measuring means meets the transmission condition including at least the condition relation between the advertisement information and the present time, and advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal through the network according to the display form parameters.
摘要翻译： [问题]提供一种通过广播将广告融合到广告媒体中的网络技术，特别是通过自动同步广告定时和优化显示形式来产生高广告效果的技术。解决问题的手段设置通过网络连接到用户终端并适于显示列表广告的列表广告发送设备，其广告费用的设置与用户终端的显示形式不同。该装置包括具有存储装置的广播信息数据库，其中存储关于至少广播内容的广播信息和广播节目的广播时间以及通过广播媒体发送的广告的广播信息数据库，具有存储装置的广告条件数据库，其中相应的广告并且根据广播内容存储发送条件，具有存储装置的列表条件数据库，其中存储显示形式和广告费用的列表条件;显示形式参数设置装置，用于设置表示显示形式的显示形式参数;以及当从时间测量装置获取的当前时间在列出条件下的广告费用满足至少包括广告信息和当前时间之间的条件关系的传输条件，以及广告发送装置，用于发送广告数据根据显示形式参数，通过网络从广告条件数据库到用户终端。

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