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    • 2. 发明授权
    • Systems and methods to optimize media presentations
    • 优化媒体演示的系统和方法
    • US08781896B2
    • 2014-07-15
    • US13171282
    • 2011-06-28
    • Diane LeBlancDiane C. Salmon
    • Diane LeBlancDiane C. Salmon
    • G06Q30/00
    • G06Q30/0255G06Q30/02
    • In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.
    • 一方面,一种计算装置被配置为描绘从商家进行购买并且已经通过交易处理器(例如使用信用卡,借记卡,预付卡)支付购买的用户的支出分配。 支出分配是基于用户的交易数据确定的,其中交易数据记录用户从各种商家进行购买的交易。 消费分配被分析以表明商家的整体的偏好,因此可以用于定制提供给商家的客户的媒体内容的比例,例如来自不同商家的广告的呈现比率,或者 来自不同类别的商家。