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    • 1. 发明授权
    • Mobile coupon with varying discount based on consumer location
    • 基于消费者位置的不同折扣的移动优惠券
    • US08467807B1
    • 2013-06-18
    • US13345425
    • 2012-01-06
    • Christian G. DalitColin J. Roper
    • Christian G. DalitColin J. Roper
    • H04W24/00
    • H04W4/021G06Q30/02H04W4/21
    • A method for distributing a location aware mobile coupon (LAMC) based on a current location of a consumer using a mobile device. The method includes: receiving the current location of the mobile device from a location aware service (LAS) provider; comparing the current location of the mobile device to a retail location of a merchant to determine that the consumer is in proximity to the retail location of the merchant; obtaining pre-generated LAMC terms of the merchant specifying a maximum price discount of an item offered by the merchant; determining, in response to determining that the consumer is in proximity to the retail location, a price discount of the LAMC using a pre-determined formula based on the maximum price discount and a distance of the consumer to the retail location; and sending the LAMC including the price discount to the mobile device used by the consumer.
    • 基于使用移动设备的消费者的当前位置来分发位置感知移动优惠券(LAMC)的方法。 该方法包括:从位置感知服务(LAS)提供者接收移动设备的当前位置; 将移动设备的当前位置与商家的零售位置进行比较,以确定消费者在商店的零售位置附近; 获得商家预先生成的LAMC条款,指定商家提供的商品的最高价格折扣; 确定响应于确定所述消费者在所述零售位置附近,使用基于所述最大价格折扣的预定公式和所述消费者到所述零售点的距离的LAMC的价格折扣; 并将包括价格折扣的LAMC发送给消费者使用的移动设备。
    • 2. 发明申请
    • SYSTEMS METHODS AND COMPUTER PROGRAM PRODUCTS FOR OPTING INTO MERCHANT ADVERTISING USING MOBILE COMMUNICATION DEVICE
    • 使用移动通信设备进行商业广告的系统方法和计算机程序产品
    • US20120191514A1
    • 2012-07-26
    • US13014487
    • 2011-01-26
    • Colin J. RoperChristian G. DalitTerry R. Hicks
    • Colin J. RoperChristian G. DalitTerry R. Hicks
    • G06Q30/00
    • G06Q30/0241G06Q30/0251
    • Requesting and distributing electronic advertisements including electronic coupons and sales advertisements. A user of a mobile communication device such as a Smartphone views a current electronic advertisement of a merchant on a screen of the mobile communication device. After viewing the current electronic advertisement, the user wants to opt in to receive more electronic advertisements from the merchant and launches an application on the mobile communication device or accesses a software program. The application or program generates a request to receive additional electronic advertisements from that particular merchant. In response, additional electronic advertisements are provided to the user, e.g., through an intermediate computer and interfaces with a merchant computer or other source of electronic advertisements of the merchant. In this manner, merchant advertisements receive interested and targeted consumers who are able to receive electronic advertisements from a selected merchant without registering or providing personal information to the selected merchant.
    • 要求发放电子广告,包括电子优惠券和销售广告。 诸如智能电话的移动通信设备的用户在移动通信设备的屏幕上查看商家的当前电子广告。 在查看当前的电子广告之后,用户希望选择从商家接收更多的电子广告,并在移动通信设备上启动应用或访问软件程序。 该应用程序或程序生成从该特定商家接收另外的电子广告的请求。 作为响应,例如通过中间计算机向用户提供附加的电子广告,并与商家计算机或商家的其他电子广告来源进行接口。 以这种方式,商家广告接收能够从所选择的商家接收电子广告而不向所选择的商家注册或提供个人信息的有兴趣和有针对性的消费者。