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1. 发明申请

US20130290094A1 METHODS AND SYSTEMS TO EXPLICITLY AND IMPLICITLY MEASURE MEDIA IMPACT 审中-公开
标题翻译：明确和明确地衡量媒体影响的方法和系统
公开(公告)号：US20130290094A1
公开(公告)日：2013-10-31
申请号：US13724609
申请日：2012-12-21
申请人： Seema Varma Srivastava , Albert Ronald Perez , Antonia Toupet , Robert T. Knight , Ramachandran Gurumoorthy , Avgusta Shestyuk
发明人： Seema Varma Srivastava , Albert Ronald Perez , Antonia Toupet , Robert T. Knight , Ramachandran Gurumoorthy , Avgusta Shestyuk
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0245
摘要： Example methods, apparatus, systems, and articles of manufacture to explicitly and implicitly measure media impact are disclosed. An example method includes analyzing first survey response data obtained from a control group panelist responding to a first survey instrument after exposure to first media. An example first survey instrument includes an implicit measure. The example first survey response data includes first implicit response data. The example method further includes analyzing second survey response data obtained from a test group panelist responding to the first survey instrument after exposure to second media. The example second survey response data includes second implicit response data. The example second media includes elements of the first media and target advertising or entertainment material not included in the first media. The example method also includes assessing an effectiveness of the target advertising or entertainment material based on the first and second implicit response data.
摘要翻译：公开了明确和隐含地测量媒体影响的示例性方法，装置，系统和制品。示例性方法包括分析在暴露于第一媒体之后响应于第一测量仪器的控制组小组成员获得的第一调查响应数据。第一个调查工具的示例包括一个隐含的措施。该示例的第一调查响应数据包括第一隐式响应数据。示例性方法还包括分析在暴露于第二媒体之后响应于第一测量仪器的测试组小组成员获得的第二测量响应数据。示例的第二勘测响应数据包括第二隐式响应数据。示例的第二媒体包括未包括在第一媒体中的第一媒体和目标广告或娱乐素材的元素。该示例方法还包括基于第一和第二隐含响应数据来评估目标广告或娱乐资料的有效性。

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