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    • 2. 发明申请
    • METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISEMENT RECOMMENDATION ACROSS MULTIPLE DEVICES OF CONTENT DELIVERY
    • 用于内容传送的多个设备的上下文广告推荐的方法和系统
    • US20120078725A1
    • 2012-03-29
    • US13070701
    • 2011-03-24
    • Anutosh MaitraSanjoy PaulKumar HemantSaurabh Sirolia
    • Anutosh MaitraSanjoy PaulKumar HemantSaurabh Sirolia
    • G06Q30/00
    • G06Q30/0269
    • The present invention includes a method and a system for recommending at least one advertisement to a user. The recommendation is provided based on the interaction with at least two devices. The user is identified when an interactive session is initiated by the user on a device of the at least two devices. Thereafter, a contextual profile of the identified user is selected from a database. The contextual profile is associated with one or more contextual sub-profiles. Further, each contextual sub-profile is associated with a corresponding device. Furthermore, one or more contextual attributes are dynamically captured from the interactive session. Thereafter, at least one of the contextual profile and the captured contextual attributes is mapped with a plurality of pre-stored advertisements. Subsequently, at least one advertisement is suggested on the device based on the mapping.
    • 本发明包括向用户推荐至少一个广告的方法和系统。 基于与至少两个设备的交互来提供该建议。 当用户在至少两个设备的设备上发起交互式会话时,识别用户。 此后,从数据库中选择所识别的用户的上下文简档。 上下文配置文件与一个或多个上下文子配置文件相关联。 此外,每个上下文子配置文件与相应的设备相关联。 此外,从交互式会话动态地捕获一个或多个上下文属性。 此后,利用多个预先存储的广告映射至少一个上下文简档和捕获的上下文属性。 随后,基于映射在设备上建议至少一个广告。