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    • 6. 发明申请
    • Providing a Proximity Triggered Response in a Video Display
    • 在视频显示中提供接近触发响应
    • US20140006152A1
    • 2014-01-02
    • US13710053
    • 2012-12-10
    • Alexander D. Wissner-GrossTimothy M. SullivanRobert J. WolfRobert V. Brazell
    • Alexander D. Wissner-GrossTimothy M. SullivanRobert J. WolfRobert V. Brazell
    • G06Q30/02
    • G06Q30/0269
    • The present invention relates to advertising in stores through the use of video displays that can present customized advertisements when a customer is recognized as being in proximity to the video display. Video displays can be used in stores to display customizable advertisements of a particular vendor. These advertisements can be selectively modified, personalized, and/or customized for a particular customer when that customer is recognized as being in proximity to the video display. This recognition can use the customer's mobile communication device, such as a cell phone, which can be recognized by the system as being in proximity to the video display. This recognition can also read information from a user's identification card, such as a loyalty card, in proximity to the video display. Customized content can be moved from one display to another as the customer moves through a store.
    • 本发明涉及通过使用视频显示器在商店中进行广告,视频显示器可以在客户被识别为接近于视频显示器时呈现定制广告。 视频显示器可用于商店中以显示特定供应商的可定制广告。 当客户被识别为靠近视频显示器时,可以对特定客户选择性地修改,个性化和/或定制这些广告。 该识别可以使用客户的诸如手机的移动通信设备,其可被系统识别为接近视频显示。 该识别还可以从邻近视频显示器的用户身份证(例如会员卡)读取信息。 客户通过商店移动时,可以将定制内容从一个显示移动到另一个显示。