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81. 发明申请

US20070261077A1 Using audio/visual environment to select ads on game platform 审中-公开
标题翻译：使用音频/视觉环境在游戏平台上选择广告
公开(公告)号：US20070261077A1
公开(公告)日：2007-11-08
申请号：US11430593
申请日：2006-05-08
申请人： Gary Zalewski , Riley Russell
发明人： Gary Zalewski , Riley Russell
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： A63F13/61 , A63F13/12 , A63F13/213 , A63F13/215 , A63F13/79 , A63F2300/1087 , A63F2300/538 , A63F2300/5506 , A63F2300/5546 , A63F2300/69 , G06Q30/02
摘要： A method and system is provided for capturing audio/visual related information and selecting advertising based on the information.
摘要翻译：提供了一种用于捕获音频/视频相关信息并基于该信息选择广告的方法和系统。

82. 发明申请

US20070079331A1 Advertising impression determination 有权
标题翻译：广告印象确定
公开(公告)号：US20070079331A1
公开(公告)日：2007-04-05
申请号：US11241229
申请日：2005-09-30
申请人： Glen Datta , Gary Zalewski
发明人： Glen Datta , Gary Zalewski
IPC分类号： H04N7/025 , G06F3/00 , H04N7/16 , G06F13/00 , H04N5/445 , H04N7/10
CPC分类号： G06Q30/0244 , A63F13/12 , A63F13/5258 , A63F13/61 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0246 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277 , H04N7/173 , H04N21/25841 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/6125 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided
摘要翻译：公开了在通道视频游戏网络中定义和跟踪广告活动的系统和方法。该系统允许在视频游戏中动态激活广告。跟踪广告以确定用户对广告的曝光和用户曝光。在系统中，相对于游戏中的广告来定义印象区域。还提供了重新定义印象区域或用于考虑存在使广告的视图变形的障碍物的方法

83. 发明申请

US20070078989A1 Population of an Advertisement Reference List 有权
标题翻译：广告参考列表的人口
公开(公告)号：US20070078989A1
公开(公告)日：2007-04-05
申请号：US11535370
申请日：2006-09-26
申请人： Glen van Datta , Steven Wagner , Gary Zalewski
发明人： Glen van Datta , Steven Wagner , Gary Zalewski
IPC分类号： G06F15/16
CPC分类号： A63F13/61 , A63F13/71 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0257 , G07F17/3227 , H04N7/173 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： A list of advertisements, products, or services for which an impression is generated during the course of a digital environment session (e.g., a video game) may be imported to a list that may be viewed at the conclusion of the digital session. The user may then visit advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital experience. Similarly, a list of all advertisements through which an interaction occurred during the course of a video game experience (e.g., physical encounter, purchase of an in-game product, utilizing a sponsored product) may be imported to a list that may be viewed at the conclusion of a game session. The user may then visit the advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital environment.
摘要翻译：在数字环境会话（例如，视频游戏）的过程中产生印象的广告，产品或服务的列表可被导入到在数字会话结束时可以看到的列表。用户可以随时访问广告商网站和/或查看/购买产品，而不是沉浸在数字体验中。类似地，在视频游戏体验过程中发生交互的所有广告的列表（例如，物理遭遇，购买游戏内产品，利用赞助商品）可以导入到可以在一个游戏会话的结论。用户可以随时访问广告商网站和/或观看/购买产品，而不是沉浸在数字环境中。

84. 发明申请

US20070072681A1 TOPICAL CONTENT FOR ENTERTAINMENT SOFTWARE 有权
标题翻译：娱乐软件的主题内容
公开(公告)号：US20070072681A1
公开(公告)日：2007-03-29
申请号：US11534382
申请日：2006-09-22
申请人： Gary Zalewski , Scott Rohde
发明人： Gary Zalewski , Scott Rohde
IPC分类号： A63F13/00
CPC分类号： A63F13/60 , A63F13/10 , A63F13/12 , A63F13/25 , A63F13/65 , A63F2300/50 , A63F2300/69
摘要： A method for use in presenting content includes the steps of generating an event in a software program and presenting content to a user in response to the event. The content may reflect one or more real-world events occurring after the software program has been released.
摘要翻译：用于呈现内容的方法包括以下步骤：响应于该事件在软件程序中生成事件并向用户呈现内容。该内容可以反映在软件程序被释放之后发生的一个或多个真实世界事件。

85. 发明授权

US08771071B2 System and method of rendering controller information 有权
标题翻译：渲染控制器信息的系统和方法
公开(公告)号：US08771071B2
公开(公告)日：2014-07-08
申请号：US11986356
申请日：2007-11-21
申请人： Gary Zalewski
发明人： Gary Zalewski
IPC分类号： A63F13/10
CPC分类号： A63F13/53 , A63F13/10 , A63F13/12 , A63F13/428 , A63F13/86 , A63F2300/303
摘要： A system and method relating to, in one aspect, detecting the position or orientation of a device, in the physical domain, during a processor-implemented game, and displaying the game substantially simultaneously with displaying a graphic representing the position or orientation of the device.
摘要翻译：一种涉及一个方面的系统和方法，在处理器实现的游戏期间在物理域中检测设备的位置或取向，并且基本同时显示游戏，显示表示设备的位置或方位的图形。

86. 发明授权

US08645992B2 Advertisement rotation 有权
标题翻译：广告轮换
公开(公告)号：US08645992B2
公开(公告)日：2014-02-04
申请号：US12190323
申请日：2008-08-12
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

87. 发明授权

US08549554B2 Dynamic replacement of cinematic stage props in program content 有权
标题翻译：在节目内容中动态更换电影舞台道具
公开(公告)号：US08549554B2
公开(公告)日：2013-10-01
申请号：US11371367
申请日：2006-03-07
申请人： Gary Zalewski , Riley R. Russell
发明人： Gary Zalewski , Riley R. Russell
IPC分类号： H04N7/10 , H04N7/025 , H04N9/74 , H04N5/272
CPC分类号： G09G5/377 , H04N5/2723 , H04N7/17318 , H04N21/234318 , H04N21/2547 , H04N21/4331 , H04N21/44016 , H04N21/4725 , H04N21/8583
摘要： Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, determining location and visual effects information for each identified prop, and creating a reference file that includes the content and the location and the visual effects information associated with each identified prop. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
摘要翻译：遗产计划内容中的阶段道具，如消费者产品被动态可替换资产所取代。这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。可以通过在内容中识别用于替换的道具，确定每个识别的道具的位置和视觉效果信息以及创建包括与每个识别的道具相关联的内容和位置以及视觉效果信息的参考文件来创建这样的资产。可以为每个资产确定价值，或者广告客户可以对资产进行出价，以产生内容的额外广告收入渠道。可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。可以通过网络获得诸如产品图像的替换图像。可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

88. 发明申请

US20130232000A1 MONITORING ADVERTISEMENT IMPRESSIONS 审中-公开
公开(公告)号：US20130232000A1
公开(公告)日：2013-09-05
申请号：US13857080
申请日：2013-04-04
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/02
CPC分类号： A63F13/61 , A63F13/12 , A63F13/50 , A63F13/79 , A63F2300/5506 , A63F2300/6684 , G06Q30/02 , G06Q30/0246 , G06Q30/0252 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272
摘要： A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

89. 发明授权

US08490199B2 Moderation of cheating in on-line gaming sessions 有权
标题翻译：在线游戏会话中的作弊行为
公开(公告)号：US08490199B2
公开(公告)日：2013-07-16
申请号：US11927357
申请日：2007-10-29
申请人： Gary Zalewski
发明人： Gary Zalewski
IPC分类号： G06F15/16 , H04L29/06 , G06F21/50
CPC分类号： A63F13/75 , A63F13/12 , A63F13/35 , A63F13/497 , A63F2300/407 , A63F2300/513 , A63F2300/554 , A63F2300/5586 , G06F21/50 , G06F21/552 , G06F2221/2109 , H04L63/10 , H04L67/22 , H04L67/24
摘要： Methods, apparatuses, and techniques for detecting and discouraging cheating in an online game session are described. Aspects include playing an online game. During play of the game one of the players detects suspected cheating behavior by another online game player. Game information is collected about the activity of all players in the online game, the game information includes a period of the game during which the suspected cheating behavior occurred. The game information is communicated to a game cheat monitoring entity that evaluates the game information to determine if there was cheating activity, and if there was cheating activity appropriate action is taken.
摘要翻译：描述了在线游戏会话中用于检测和阻止作弊的方法，装置和技术。方面包括玩在线游戏。在玩游戏时，其中一名玩家通过另一个网络游戏玩家检测到怀疑的作弊行为。收集关于在线游戏中所有玩家的活动的游戏信息，游戏信息包括发生怀疑作弊行为的游戏期间。将游戏信息传送给评估游戏信息的游戏作弊监控实体，以确定是否存在作弊行为，并且如果存在作弊活动，则采取适当的动作。

90. 发明授权

US08204983B2 Allocation of on-line monitoring resources 有权
标题翻译：分配在线监测资源
公开(公告)号：US08204983B2
公开(公告)日：2012-06-19
申请号：US11929617
申请日：2007-10-30
申请人： Gary Zalewski
发明人： Gary Zalewski
IPC分类号： G06F15/173
CPC分类号： H04L12/1831 , G06Q10/107
摘要： Methods, apparatuses, and techniques for adjusting a level of monitoring of the activity of users in an online community are described. Aspects include a triggering mechanism being activated by a community member in response to inappropriate activity by another community member. Receiving a time based history of community members activity around a time of the triggering mechanism being activated. Recreating the community activity from the time based history. Evaluating activities of the community members to determine if there was inappropriate activity and if there is inappropriate activity by an offending community member applying online resources to track the activities of the offending community member.
摘要翻译：描述了用于调整在线社区中的用户的活动的监视级别的方法，装置和技术。方面包括响应于另一个社区成员的不当活动而被社区成员激活的触发机制。在激活触发机制的时候，接收基于时间的社区成员活动历史。从基于时间的历史重现社区活动。评估社区成员的活动，以确定是否存在不适当的活动，以及犯罪社区成员是否采取在线资源追踪违规社区成员活动的行为不当。

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