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    • 65. 发明申请
    • METHOD AND SYSTEM FOR INCENTING OFFLINE SALES WITH ONLINE ADVERTISING
    • 在线广告激发离线销售的方法和系统
    • US20130046621A1
    • 2013-02-21
    • US13587026
    • 2012-08-16
    • David AsseoffMatthew LordPeter Vogel
    • David AsseoffMatthew LordPeter Vogel
    • G06Q30/02
    • G06Q30/02
    • A method of advertising on a communication network, includes the use of computational equipment for receiving a network request from a user, transmitting via a network advertising data for presenting an advertisement to the user, receiving a first transmission indicative of a user responding to such advertisement and storing information relating to the user's response. A second transmission is received indicative of a purchase of the item by a user where payment for such purchase is identified by a transaction card. The data for the second transmission is obtained from a data storage that includes data indicative of purchases by a plurality of users at a plurality of merchants, and such data is used to determine that a purchase occurred at a location where a user traveled for such purchase. A reward is generated corresponding to the user responding to the advertisement.
    • 一种在通信网络上进行广告的方法,包括使用计算设备从用户接收网络请求,经由网络向用户发送用于呈现广告的广告数据,接收指示响应于这种广告的用户的第一传输 并存储与用户的响应有关的信息。 接收到指示由用户通过交易卡识别该购买的支付的用户购买该项目的第二传输。 用于第二传输的数据是从数据存储器获得的,该数据存储器包括指示多个商家的多个用户的购买的数据,并且这样的数据用于确定在用户进行这样的购买的位置处发生购买 。 产生与响应于广告的用户对应的奖励。