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    • 52. 发明申请
    • Evaluating Online Marketing Efficiency
    • 评估在线营销效率
    • US20110166926A1
    • 2011-07-07
    • US12602699
    • 2009-09-28
    • Kaili LvZheng ZhangBing Yang HuaZengguang LiuJian DengJie SuChao Feng MengHuai-Bin Yuan
    • Kaili LvZheng ZhangBing Yang HuaZengguang LiuJian DengJie SuChao Feng MengHuai-Bin Yuan
    • G06Q30/00
    • G06Q30/02G06Q10/04G06Q30/0242G06Q30/0246
    • A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
    • 一种方法和系统通过评估来自广告网站的用户的访问活动和业务活动来评估公司网站在各种广告网站上的在线营销效率。 对于访问公司网站的每个用户,该方法确定用户进入公司网站的原始网站,并在公司网站上获取用户的访问活动和业务活动。 该方法对同一原始网站进入本网站的用户的访问活动和业务活动进行量化,以生成与原始网站对应的评估数据,并根据评估数据评估公司网站在发起网站上的在线营销效率 的原始网站。 使用公开的方法和系统,可以更全面,准确地评估网络营销效率。
    • 58. 发明申请
    • LOCAL CALLING AREA DETERMINATION IN WIRELESS NETWORKS
    • 无线网络中的本地呼叫区域确定
    • US20080039064A1
    • 2008-02-14
    • US11425196
    • 2006-06-20
    • Yigang CaiJie Su
    • Yigang CaiJie Su
    • H04Q7/20
    • H04W4/02H04W4/24H04W8/26H04W24/00H04W64/00
    • Systems and methods are disclosed that determine whether incoming calls are in a home local calling area (LCA) in a wireless network. One embodiment comprises an LCA determination system that includes a processing system and a mapping data structure. The mapping data structure includes a plurality of entries that map a switch/cell identifier (e.g., an MSC/cellsiteID) to a set of LCA identifiers. For a call in a wireless network, the processing system receives a switch/cell identifier, masks the sector identifier from the switch/cell identifier, and searches the mapping data structure based on the masked switch/cell identifier to identify an associated set of LCA identifiers. The processing system then compares the set of LCA identifiers to a subscriber profile to determine if an LCA identifier matches. If there is a match, then the processing system determines that the call is in a home LCA.
    • 公开了确定来电是否在无线网络中的家庭本地呼叫区域(LCA)中的系统和方法。 一个实施例包括包括处理系统和映射数据结构的LCA确定系统。 映射数据结构包括将交换机/小区标识符(例如,MSC / cellsiteID)映射到一组LCA标识符的多个条目。 对于无线网络中的呼叫,处理系统接收交换机/小区标识符,从交换机/小区标识符掩蔽扇区标识符,并且基于掩蔽的交换机/小区标识符来搜索映射数据结构,以识别相关联的一组LCA 身份标识。 处理系统然后将LCA标识符集合与订户简档进行比较,以确定LCA标识符是否匹配。 如果有匹配,则处理系统确定呼叫在家庭LCA中。