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    • 21. 发明申请
    • Server-based keyword advertisement management
    • 基于服务器的关键字广告管理
    • US20050137939A1
    • 2005-06-23
    • US10743520
    • 2003-12-19
    • Hermann CalabriaFrancine ChenAyman FarahatDaniel Greene
    • Hermann CalabriaFrancine ChenAyman FarahatDaniel Greene
    • G06Q30/00G06F17/60
    • G06Q30/02G06Q30/0601
    • A server-based method of automatically generating a plurality of bids for an advertiser for placement of at least one advertisement in association with a search results list is provided. The method includes: a) receiving at least one candidate advertisement, b) creating a list of candidate keywords, c) estimating a click-through rate for each advertisement-keyword pair, d) calculating a return on advertising investment (ROAI) for each advertisement-keyword pair, and e) calculating a bid amount for each advertisement-keyword pair. In another aspect, a server-based method of generating a bid for placement of an advertisement in association with a search results list is provided. In other aspects, a method of selecting one or more keywords in conjunction with the bid is provided as well as a method of determining a return on advertising investment (ROAI) information for an advertiser in conjunction with the bid is provided.
    • 提供了一种基于服务器的方法,用于为广告商自动生成多个出价以便放置与搜索结果列表相关联的至少一个广告。 该方法包括:a)接收至少一个候选广告,b)创建候选关键字列表,c)估计每个广告关键字对的点击率,d)计算每个广告投放的广告投资回报率(ROAI) 广告关键字对,以及e)计算每个广告关键字对的出价金额。 另一方面,提供了一种与搜索结果列表相关联地生成用于放置广告的投标的基于服务器的方法。 在其他方面,提供了与投标一起选择一个或多个关键字的方法,并且提供了一种确定与投标结合的广告商的广告投资回报(ROAI)信息的方法。
    • 24. 发明申请
    • Cover Structure for Enclosing a Removeable Fluid-Dispensing Reservoir Between the Cover and an Exterior Surface of a Toothbrush
    • 将盖子和牙刷外表面之间的可拆卸流体分配储存器封闭的盖结构
    • US20100003068A1
    • 2010-01-07
    • US11629765
    • 2005-06-15
    • Daniel GreeneFriedrich Stoeffler
    • Daniel GreeneFriedrich Stoeffler
    • A46B11/00
    • A61C17/22A61C17/225
    • A cover member for a fluid-dispensing power toothbrush which includes a handle portion, a head portion and a fluid delivery system. The fluid delivery system includes a fluid reservoir which is positioned to extend substantially entirely along an outer surface of the handle portion in operation of the toothbrush. The cover member is pivotally attached to the handle and is configured to overlay and mate with a portion of the handle and to form the exterior surface of the lower portion of the toothbrush when the cover member is in a closed position. The cover member is configured relative to the outer surface of the handle to define an open space therebetween, to accommodate the fluid reservoir when the cover member is in its closed position, the fluid reservoir being accessible for removal when the cover member is in its open position.
    • 一种用于流体分配动力牙刷的盖构件,其包括手柄部分,头部部分和流体输送系统。 流体输送系统包括流体储存器,其在牙刷的操作中被定位成基本上完全沿手柄部分的外表面延伸。 盖构件枢转地附接到手柄并且构造成当手柄处于关闭位置时与手柄的一部分覆盖并配合并形成牙刷下部的外表面。 盖构件相对于手柄的外表面构造以在其间限定开放空间,以在盖构件处于其关闭位置时容纳流体储存器,当盖构件处于其打开状态时,流体储存器可接近去除 位置。
    • 28. 发明申请
    • Identifying and reporting unexpected behavior in targeted advertising environment
    • 在有针对性的广告环境中识别和报告意外行为
    • US20050144067A1
    • 2005-06-30
    • US10742380
    • 2003-12-19
    • Ayman FarahatHermann CalabriaFrancine ChenDaniel Greene
    • Ayman FarahatHermann CalabriaFrancine ChenDaniel Greene
    • G06Q30/00G06F17/60
    • G06Q30/02G06Q30/0254G06Q30/0269G06Q30/0275G06Q30/08
    • A method for generating or determining data sources useful for detecting non-conforming behavior associated with pay-per-click advertising in a keyword searching environment includes: a) observing behavior associated with the pay-per-click advertising, b) predicting behavior associated with the observed behavior, and c) comparing the observed behavior to the predicted behavior to identify unexpected behavior associated with the pay-per-click advertising. In another embodiment, a method of monitoring behavior associated with targeted advertising in a keyword searching environment is provided. In another aspect, an apparatus for monitoring behavior associated with targeted advertising in a keyword searching environment includes: at least one observed behavior model, at least one predicted behavior model, and at least one comparator logic process to identify non-confirming behavior associated with the targeted advertising.
    • 用于生成或确定用于检测与关键词搜索环境中的每次点击付费广告相关联的不符合行为的数据源的方法包括:a)观察与每次点击付费广告相关联的行为,b)预测与 观察到的行为,以及c)将观察到的行为与预测行为进行比较,以识别与每次点击付费广告相关联的意外行为。 在另一个实施例中,提供了一种在关键词搜索环境中监视与目标广告相关联的行为的方法。 在另一方面,一种用于监视与关键字搜索环境中的目标广告相关联的行为的装置包括:至少一个观察行为模型,至少一个预测行为模型以及至少一个比较器逻辑过程,以识别与 有针对性的广告。
    • 29. 发明申请
    • Keyword advertisement management with coordinated bidding among advertisers
    • 关键字广告管理与广告商之间的协调出价
    • US20050144065A1
    • 2005-06-30
    • US10741354
    • 2003-12-19
    • Hermann CalabriaFrancine ChenAyman FarahatDaniel Greene
    • Hermann CalabriaFrancine ChenAyman FarahatDaniel Greene
    • G06Q30/00G06F17/60
    • G06Q30/02G06Q30/0272G06Q30/0275G06Q30/08G06Q40/04
    • A method of coordinating one or more bids for one or more groups of advertisers for placement of at least one advertisement in association with a search results list is provided. The search results list is generated in response to a search query. The method includes: a) collecting information from at least two advertisers in the advertiser group and b) devising a joint strategy for the advertiser group for bidding in the keyword auction. In another embodiment, a method of generating a bid for a first advertiser for placement of a first advertisement in association with a search results list is provided. In another embodiment, an apparatus for generating the bid for the first advertiser is provided. Is still another embodiment, a method of coordinating bids from a first advertiser and a second advertiser for placement of at least one advertisement in association with a first search results list is provided.
    • 提供了一种协调一个或多个广告商组的一个或多个出价以放置与搜索结果列表相关联的至少一个广告的方法。 搜索结果列表是响应于搜索查询生成的。 该方法包括:a)从广告商组中的至少两个广告客户收集信息,以及b)为广告主组织设计关键字竞价中的出价的联合策略。 在另一个实施例中,提供了一种生成针对第一广告商的投标以便与搜索结果列表相关联地放置第一广告的方法。 在另一个实施例中,提供了用于为第一广告主生成出价的装置。 还是另一个实施例,提供了一种协调来自第一广告商和第二广告商的出价以便放置与第一搜索结果列表相关联的至少一个广告的方法。