专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

11. 发明授权

US08694480B2 System and method for real-time web page analysis and modification 有权
公开(公告)号：US08694480B2
公开(公告)日：2014-04-08
申请号：US12910337
申请日：2010-10-22
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.

12. 发明授权

US07822743B2 System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
标题翻译：用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容
公开(公告)号：US07822743B2
公开(公告)日：2010-10-26
申请号：US11891436
申请日：2007-08-10
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

13. 发明申请

US20100174607A1 CONTEXTUAL ADVERTISING TECHNIQUES FOR IMPLEMENTED AT MOBILE DEVICES 有权
标题翻译：用于在移动设备上实现的上下文广告技术
公开(公告)号：US20100174607A1
公开(公告)日：2010-07-08
申请号：US12295854
申请日：2007-04-02
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner
IPC分类号： G06Q30/00 , G06F15/173
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0267 , H04L67/28 , H04L67/2838
摘要： Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.
摘要翻译：公开了用于经由移动设备将上下文广告信息递送给数据网络的最终用户的各种技术。可以启动至少一个操作来确定在所识别的移动设备上支持的特征，能力和/或服务。可以响应于在所识别的移动设备上支持第一类型的功能的确定来实现第一上下文广告传送技术。可以响应于在所识别的移动设备处不支持第一类型的功能的确定来实现第二上下文广告传送技术。

14. 发明申请

US20110035440A1 SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT 有权
公开(公告)号：US20110035440A1
公开(公告)日：2011-02-10
申请号：US12910337
申请日：2010-10-22
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.

15. 发明申请

US20100138452A1 Techniques for facilitating on-line contextual analysis and advertising 审中-公开
公开(公告)号：US20100138452A1
公开(公告)日：2010-06-03
申请号：US11891435
申请日：2007-08-10
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Trond Grenager , Daniel Klein
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Trond Grenager , Daniel Klein
IPC分类号： G06Q30/00 , G06F7/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.

16. 发明申请

US20090164949A1 Hybrid Contextual Advertising Technique 审中-公开
标题翻译：混合语境广告技术
公开(公告)号：US20090164949A1
公开(公告)日：2009-06-25
申请号：US12340464
申请日：2008-12-19
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner
IPC分类号： G06F3/048
CPC分类号： G06Q30/02
摘要： At least one technique is disclosed for presenting information to a first end user via a first display of a client system, the client system being communicatively coupled to a computer network. In at least one embodiment, the method includes: displaying, at the first display, during a first time interval, a first portion of displayed content, wherein the displaying of the first portion of displayed content includes displaying a first portion of original web page content at the first display in accordance with instructions for modifying the displayed appearance of the first portion of original web page content; detecting a location of a cursor displayed at the first display being positioned over a first specific portion of the first portion of displayed content; and automatically displaying, during a second time interval and in response to detecting the location of the cursor being positioned over the first specific portion of the first portion of displayed content, a first overlay layer at the first display, wherein the display of the first overlay layer includes displaying, at the first overlay layer, first and second portions of contextually related information; wherein the first portion of contextually related information includes video content which is contextually related to the first portion of original web page content; and wherein the second portion of contextually related information includes a first portion of text which is contextually related to the first portion of original web page content.
摘要翻译：公开了至少一种用于经由客户端系统的第一显示向第一终端用户呈现信息的技术，所述客户端系统通信地耦合到计算机网络。在至少一个实施例中，该方法包括：在第一显示期间在第一时间间隔期间显示所显示的内容的第一部分，其中所显示的内容的第一部分的显示包括显示原始网页内容的第一部分根据用于修改原始网页内容的第一部分的显示外观的指令在第一显示中; 检测在第一显示器处显示的光标的位置位于显示内容的第一部分的第一特定部分上; 并且在第二时间间隔期间并且响应于检测到位于显示内容的第一部分的第一特定部分上的光标的位置，在第一显示器处自动显示第一覆盖层，其中显示第一覆盖层在第一覆盖层上显示上下文相关信息的第一和第二部分; 其中上下文相关信息的第一部分包括与原始网页内容的第一部分上下文相关的视频内容; 并且其中上下文相关信息的第二部分包括与原始网页内容的第一部分上下文相关的文本的第一部分。

17. 发明授权

US07478089B2 System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
标题翻译：用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容
公开(公告)号：US07478089B2
公开(公告)日：2009-01-13
申请号：US10977352
申请日：2004-10-28
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。接收与用于在客户端系统上显示的网页相关的网页内容的一部分。根据具体实施例，网页对应于与内容提供商相关联的URL。分析网页内容的部分信息。识别与该网页内容部分相关联的一部分关键字信息。根据具体实施例，关键词信息的部分包括至少一个关键字。使用关键词信息的一部分来选择要递送到最终用户的上下文信息。根据具体实现，上下文信息对应于由活动提供商服务器系统提供的广告信息。使用上下文信息生成一组网页修改说明。根据具体实施例，该网页修改指令集合包括用于修改网页内容以包括所选择的上下文信息的指令。提供了一组网页修改指令给客户端系统，从而使上下文信息的一部分被传递给用户。根据具体实施例，当客户端系统实现网页修改指令时，引起网页内容以导致在客户端系统上显示上下文信息的方式进行修改。

18. 发明申请

US20080046415A1 System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
标题翻译：用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容
公开(公告)号：US20080046415A1
公开(公告)日：2008-02-21
申请号：US11891436
申请日：2007-08-10
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

19. 发明授权

US09710818B2 Contextual advertising techniques for implemented at mobile devices 有权
公开(公告)号：US09710818B2
公开(公告)日：2017-07-18
申请号：US12295854
申请日：2007-04-02
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner
IPC分类号： G06F15/177 , G06Q30/02 , H04L29/08
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0267 , H04L67/28 , H04L67/2838
摘要： Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.

20. 发明申请

US20110213655A1 HYBRID CONTEXTUAL ADVERTISING AND RELATED CONTENT ANALYSIS AND DISPLAY TECHNIQUES 审中-公开
标题翻译：混合语境广告和相关内容分析和显示技术
公开(公告)号：US20110213655A1
公开(公告)日：2011-09-01
申请号：US12693433
申请日：2010-01-25
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stas Krichevsky
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stas Krichevsky
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/00 , G06Q30/0251
摘要： Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers.
摘要翻译：公开了不同类型的混合上下文广告和相关内容分析和显示技术，以便于在线上下文广告操作和在计算机网络中实现的相关内容传递操作。至少一些实施例可以被配置或设计成使得广告商能够基于对最终用户的计算机系统可以被提供的网页内容的实时分析来向最终用户提供上下文广告促销。在至少一个实施例中，从实时分析获得的信息可以用于实时地选择上下文相关的相关信息，广告和/或可以显示给最终用户的其他内容，以供例如，通过实时插入文本标记对象和/或附加内容的动态显示，例如通过使用一个或多个定制覆盖层。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式