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11. 发明申请

US20120310739A1 SYSTEM AND METHOD FOR TARGETING ADVERTISING TO A DEVICE BASED ON INSTALLED APPLICATIONS 有权
标题翻译：基于安装应用将设备广告定位到系统和方法
公开(公告)号：US20120310739A1
公开(公告)日：2012-12-06
申请号：US13118983
申请日：2011-05-31
申请人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
发明人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0267 , G06Q30/0255
摘要： A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.
摘要翻译：提供了一种基于设备上安装的应用程序将广告定位到设备的系统和方法。该系统和方法包括检索与用户已经安装在设备上的应用有关的数据，并且基于它们的使用模式来分配应用权重。应用程序根据其类型和/或通常使用的时间进行分类，并且根据其中应用程序的使用模式为每个类别分配优先级值。对应于最高优先级类别的广告传送到设备。

12. 发明申请

US20120158508A1 MOBILE ADVERTISING INCLUDING LOCALIZED ADVERTISER BIDDING 审中-公开
标题翻译：移动广告，包括本地化广告投放
公开(公告)号：US20120158508A1
公开(公告)日：2012-06-21
申请号：US12973537
申请日：2010-12-20
申请人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
发明人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0261 , G06Q30/08
摘要： Techniques are provided that include targeting a user of a portable electronic device with an interest-based and location-based advertisement, based at least in part on advertiser bidding. Techniques are provided in which a user is indicated as being at a particular location or within a particular geographic area. An advertisement, such as an electronic coupon or discount offer, may be selected for sending to the user based at least in part on advertiser bidding. The advertisement may relate at least in part to a store or business at the particular location or within the particular area.
摘要翻译：提供了技术，其包括至少部分地基于广告商投标，将具有基于兴趣的和基于位置的广告定向到便携式电子设备的用户。提供了技术，其中用户被指示为处于特定位置或特定地理区域内。可以至少部分地基于广告商投标来选择诸如电子优惠券或折扣优惠的广告来发送给用户。广告可以至少部分地涉及特定位置或特定区域内的商店或商业。

13. 发明申请

US20120084136A1 EBOOK ADVERTISING, INCLUDING COST-SHARING TECHNIQUES 审中-公开
标题翻译： EBOOK广告，包括成本共享技术
公开(公告)号：US20120084136A1
公开(公告)日：2012-04-05
申请号：US12895752
申请日：2010-09-30
申请人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0257
摘要： Techniques are provided that include allowing an ebook reader to select an advertising setting which specifies permissible forms of advertising to be presented to the ebook reader via one or more ebooks. Based at least in part on the selected setting, the ebook reader may be provided with a reduction relating to cost of the one or more ebooks. The reduction may be greater if the selected option indicates more valuable permissible advertising. Permissible advertising may be presented to the ebook reader via at least one of the one or more ebooks.
摘要翻译：提供了一种技术，其包括允许电子书阅读器选择一个广告设置，该广告设置指定将通过一个或多个电子书提供给电子书阅读器的广告的允许形式。至少部分地基于所选择的设置，电子书阅读器可以被提供与一个或多个电子书的成本有关的减少。如果所选择的选项指示更有价值的允许广告，则减少可能更大。允许的广告可以通过一个或多个电子书中的至少一个来呈现给电子书阅读器。

14. 发明申请

US20110179359A1 SELF-TARGETING LOCAL AD SYSTEM 有权
标题翻译：自我定位本地AD系统
公开(公告)号：US20110179359A1
公开(公告)日：2011-07-21
申请号：US12690706
申请日：2010-01-20
申请人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
发明人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
IPC分类号： G06F3/00
CPC分类号： G06Q30/02 , G06F3/0484 , G06Q30/0242 , G06Q30/0257 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.
摘要翻译：用于服务本地化广告的系统接收从广告商定义广告的数据，并确定广告主的地理位置。系统还从用户操作的浏览器接收服务广告的请求，并确定与用户相关联的地理位置。如果与用户相关联的地理位置与广告主的地理位置匹配，系统将该广告传达给浏览器。

15. 发明申请

US20110178871A1 IMAGE CONTENT BASED ADVERTISEMENT SYSTEM 审中-公开
标题翻译：基于图像内容的广告系统
公开(公告)号：US20110178871A1
公开(公告)日：2011-07-21
申请号：US12690309
申请日：2010-01-20
申请人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F3/048 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： A system for serving an advertisement in a networked environment receives data that defines a user selection of an image. The system also selects an advertisement associated with the user selection and communicates the selected advertisement to the user. The data that defines the user selection includes an x selection coordinate, a y selection coordinate, a width, and a height that defines a region of an image. The user selection defines also defines a scene of a video. The system also includes circuitry and logic configured to extract text and to detect objects from an image region defined by the user selection and to select an advertisement associated with any extracted text and/or detected object.
摘要翻译：用于在网络环境中服务广告的系统接收定义图像的用户选择的数据。系统还选择与用户选择相关联的广告，并将所选广告传送给用户。定义用户选择的数据包括定义图像区域的x选择坐标，y选择坐标，宽度和高度。用户选择定义还定义视频的场景。该系统还包括被配置为提取文本并从由用户选择定义的图像区域检测对象并且选择与任何提取的文本和/或检测对象相关联的广告的电路和逻辑。

16. 发明授权

US09600834B2 Aggregating data from multiple devices belonging to one user for directed ad targeting 有权
公开(公告)号：US09600834B2
公开(公告)日：2017-03-21
申请号：US13282180
申请日：2011-10-26
申请人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0271 , G06Q30/0277
摘要： Targeting advertisements to a user on multiple devices includes: selecting an access point; maintaining an internet access log to track web activity across multiple devices within said access point; identifying the multiple devices involved in the web activity; distinguishing patterns of web activity for the multiple devices to identify users of the devices; generating a user interest vector populated with user interests derived from the patterns of web activity; initializing a master log of user interest vectors for all users within the access point, wherein the master log maps the users with the multiple devices; and updating the master log.

17. 发明申请

US20130332301A1 METHODS AND SYSTEMS FOR MAKING OFFERS BASED ON CONSUMERS' PRICE DISCRIMINATION 审中-公开
标题翻译：基于消费者价格歧视制作优惠的方法和制度
公开(公告)号：US20130332301A1
公开(公告)日：2013-12-12
申请号：US13490178
申请日：2012-06-06
申请人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
发明人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
IPC分类号： G06Q30/06
CPC分类号： G06Q30/06 , G06Q30/02
摘要： Techniques are provided which allow users to view historical price information for a product, and which allow users to specify a desired purchase price. Historical price information may be collected and displayed to the user in a graphical format. The user may specify a desired purchase price that the user is willing to pay for the product. The user provided price may be presented to a seller of the product. The user may be targeted with an offer to purchase the product at the user provided price or may be targeted with advertisements or recommendations for a similar product. Some techniques include targeting a group of users including the user with the offer if the group of users includes at least a predetermined number of users, where each user in the group provided the user provided price.
摘要翻译：提供了允许用户查看产品的历史价格信息并允许用户指定所需购买价格的技术。历史价格信息可以以图形格式收集并显示给用户。用户可以指定用户愿意为产品支付的期望购买价格。用户提供的价格可以提交给产品的卖家。用户可以针对用户提供的价格购买产品的报价，或者可以针对类似产品的广告或推荐。一些技术包括如果该组用户包括至少预定数量的用户，其中组中的每个用户提供用户提供的价格，则针对一组用户，包括具有该优惠的用户。

18. 发明授权

US08423558B2 Targeting online ads by grouping and mapping user properties 有权
标题翻译：通过对用户属性进行分组和映射来定位在线广告
公开(公告)号：US08423558B2
公开(公告)日：2013-04-16
申请号：US12701049
申请日：2010-02-05
申请人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： A method and a system are provided for targeting online ads by grouping and mapping user properties. In one example, the system receives user data associated with one or more users. The system identifies user properties for a user. The system eliminates unacceptable user properties associated with the user. The system identifies permutations of the user properties associated with the user. The system eliminates unacceptable permutations of the user properties associated with the user. Valid permutations remain. The system attaches a weight of importance to each valid permutation. A weight quantifies a level of importance of a valid permutation for the user with respect to buckets. A bucket is an ad category. The system grades each valid permutation relative to a bucket. The system calculates a final grade for each bucket. The system then assigns the user to zero or more buckets based on the final grade for each bucket.
摘要翻译：提供了一种方法和系统，用于通过对用户属性进行分组和映射来定位在线广告。在一个示例中，系统接收与一个或多个用户相关联的用户数据。系统识别用户的用户属性。该系统消除了与用户相关联的不可接受的用户属性。系统识别与用户相关联的用户属性的排列。该系统消除了与用户相关联的用户属性的不可接受的排列。有效排列仍然存在。该系统对每个有效置换重要。权重量化用户相对于桶的有效排列的重要程度。一个广告组是广告类别。系统对每个有效排列进行分级。系统计算每个桶的最终成绩。系统然后根据每个桶的最终成绩将用户分配到零个或更多个桶。

19. 发明申请

US20130041757A1 DISAGGREGATION TO ISOLATE USERS FOR AD TARGETING 有权
标题翻译：分散用于广告目标的用户
公开(公告)号：US20130041757A1
公开(公告)日：2013-02-14
申请号：US13206302
申请日：2011-08-09
申请人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269
摘要： Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.
摘要翻译：针对特定用户的广告包括以下步骤或动作：使用因特网识别包括多个用户的感兴趣区域; 记录来自所述多个用户的每个互联网请求; 汇总关于每个互联网请求的数据以显示使用模式; 以及根据使用模式对数据进行分解，以将互联网使用模式与特定用户相匹配，从而通过每个因特网请求来识别特定用户。

20. 发明申请

US20130014182A1 METHODS AND SYSTEMS FOR GRABBING VIDEO SURFERS' ATTENTION 有权
标题翻译：用于制作视频表面注意的方法和系统
公开(公告)号：US20130014182A1
公开(公告)日：2013-01-10
申请号：US13176572
申请日：2011-07-05
申请人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
发明人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
IPC分类号： H04N5/00
CPC分类号： H04N21/8173 , H04N21/26233 , H04N21/26241 , H04N21/40 , H04N21/4316 , H04N21/44222 , H04N21/6125 , H04N21/812
摘要： Methods and systems are disclosed in which an estimated time a user will have to wait before a user selected video begins playing is calculated. The estimated time may be calculated based on, for example, speed of the connection, quality of the video (e.g., HD versus standard definition), length of the video, load on the server at the current time, etc. A game may be selected based at least in part on the calculated estimated wait time and the approximate time to finish the game. In some embodiments, one or more advertisements may be selected based on, for example, the type of video selected by the user (e.g., Sci-Fi, Action, Comedy, etc.), the search term(s) used by the user to search for the video, history of games played (e.g., what games, if any, has the user played previously), etc. The selected game and the one or more advertisements may be served to the user substantially simultaneously.
摘要翻译：公开了一种方法和系统，其中计算用户在用户选择的视频开始播放之前必须等待的估计时间。可以基于例如连接的速度，视频的质量（例如，HD与标准清晰度），视频的长度，当前时间在服务器上的负载等来计算估计时间。游戏可以是至少部分地基于所计算的估计等待时间和完成游戏的大致时间来选择。在一些实施例中，可以基于例如由用户选择的视频的类型（例如，Sci-Fi，Action，Comedy等）来选择一个或多个广告，用户使用的搜索项搜索视频，播放的游戏的历史（例如，用户以前玩过的游戏，如果有的话）等等。所选择的游戏和一个或多个广告可以基本上同时向用户提供。

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