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    • 11. 发明申请
    • System and Method to Predict the Performance of Keywords for Advertising Campaigns Managed on the Internet
    • 用于预测互联网上管理的广告活动关键词性能的系统和方法
    • US20120084141A1
    • 2012-04-05
    • US13316854
    • 2011-12-12
    • Patrick QuinnSandrine ParozRichard CoutureMarc Poirier
    • Patrick QuinnSandrine ParozRichard CoutureMarc Poirier
    • G06Q30/02
    • G06Q30/0244
    • Historical data from keywords in a pay-per-click internet advertising campaign are used to predict performance of other keywords with the goal of optimizing a keyword portfolio to maximize returns from the advertising campaign. A computing system receives the keyword portfolio for the advertising campaign, and classifies the keywords based on whether or not sufficient historical data exist to generate acceptable predictions about the performance of the keywords in the advertising campaign. Historical data are then used to make performance predictions for keywords having sufficient data. For keywords without sufficient historical data, generic prediction functions are created based on a generic change rate obtained from keywords with sufficient historical data. These generic prediction functions are then used to predict keyword performance in the advertising campaign. Predictions for keywords with and without sufficient historical data are then used to optimize the advertising campaign.
    • 用于每次点击付费的互联网广告活动中的关键字的历史数据用于预测其他关键字的效果,目的是优化关键字组合,以最大限度地提高广告系列的收益。 计算系统接收广告活动的关键词组合,并且基于是否存在足够的历史数据来生成关于广告活动中的关键字的表现的可接受的预测的关键词。 然后,历史数据用于对具有足够数据的关键字进行性能预测。 对于没有足够历史数据的关键字,基于从具有足够历史数据的关键字获得的通用变化率创建通用预测函数。 然后,这些通用预测函数用于预测广告活动中的关键字表现。 然后,使用具有和不具有足够历史数据的关键字的预测来优化广告活动。
    • 13. 发明授权
    • System and method for managing and optimizing advertising networks
    • 管理和优化广告网络的系统和方法
    • US08898071B2
    • 2014-11-25
    • US12628492
    • 2009-12-01
    • Marc PoirierRichard Couture
    • Marc PoirierRichard Couture
    • G06Q30/00G06Q90/00
    • G06Q90/00G06Q30/02G06Q30/0256G06Q30/0275
    • The system of the present invention is used to execute data consolidation to combine data from Google, MSN and Yahoo, at least. The user does not need anymore to combine by himself data in spreadsheets. The system allows creating consolidated campaigns that span across search providers, letting the user effortlessly build reports that previously took hours to create each month. The system of the present invention is particularly suited for agencies. A tool designed for agencies needs to allow for management at the client level as well as the agency level. The system client center gives each member of the team a summary view of the client accounts that they're responsible for, along with emerging trend indicators for every major metric.
    • 本发明的系统至少用于执行数据整合以组合Google,MSN和Yahoo的数据。 用户不需要自己将数据合并在电子表格中。 该系统允许创建跨越搜索提供商的合并广告系列,让用户轻松构建以前每个月创建几个小时的报告。 本发明的系统特别适用于机构。 为机构设计的工具需要在客户层面和机构层面进行管理。 系统客户中心为团队的每个成员提供他们负责的客户帐户的摘要视图,以及每个主要指标的新兴趋势指标。
    • 17. 发明授权
    • Synthesis of intermediates useful in preparing tricyclic compounds
    • 可用于制备三环化合物的中间体的合成
    • US06492519B2
    • 2002-12-10
    • US09836605
    • 2001-04-17
    • Marc PoirierYee-Shing WongGeorge G. Wu
    • Marc PoirierYee-Shing WongGeorge G. Wu
    • C07D22106
    • C07D213/79C07D221/16
    • A process is provided for preparing a compound having the formula comprising: (a) reacting a compound having the formula with an isocyanate having the formula R1NCO to produce a compound having the formula (b) optionally hydrolyzing the compound of formula (III) to form an amide having the formula (c) reacting the compound of formula (III) or the amide of formula (IV) with a compound having the formula in the presence of a strong base to produce a compound having the formula and (d) cyclizing the compound of formula (VI) to obtain the compound of formula (I), wherein R is H or Cl; M is selected from the group consisting of Li, Na, K, MgX, ZnRA, and Al(RA)2; RA is alkyl; X is halo; R1 is selected from the group consisting of alkyl, aryl, aralkyl, heteroaryl, heteroaralkyl, cycloalkyl, cycloalkylalkyl, heterocycloalkyl, and heterocycloalkylalkyl; and L is a leaving group.
    • 提供了一种制备具有以下方法的化合物的方法:(a)使具有式R1NCO的异氰酸酯的化合物与具有式(b)的化合物反应,任选地水解式(III)化合物以形成酰胺 具有式(c)使式(III)的化合物或式(IV)的酰胺与具有式的化合物存在强碱反应以产生具有下式的化合物:(d)使式(III)的化合物( VI),得到其中R为H或Cl的式(I)化合物; M选自Li,Na,K,MgX,ZnRA和Al(RA)2; RA是烷基; X是卤素; R 1选自烷基,芳基,芳烷基,杂芳基,杂芳烷基,环烷基,环烷基烷基,杂环烷基和杂环烷基烷基; 而L是离职团体。
    • 18. 发明授权
    • Method and device for detecting a gaseous anhydride in an oxygen bearing
gas
    • 用于检测含氧气体中的气态酐的方法和装置
    • US4295939A
    • 1981-10-20
    • US98978
    • 1979-11-30
    • Marc PoirierMichel GauthierAndre Belanger
    • Marc PoirierMichel GauthierAndre Belanger
    • G01N27/416G01N27/406G01N27/407G01N27/413G01N27/414G01N27/417G01N27/58
    • G01N27/417G01N27/4074
    • A method and a device for detecting a gaseous anhydride and measuring its concentration in an oxygen-bearing gas. The method comprises the following steps: (a) forming an electrolytic junction by contact between a first solid-electrolyte element containing oxyanions of the anhydride to be detected and a second, 0.sup.-- ion-conducting solid-electrolyte element such as stabilized zirconia; (b) bringing this electrolytic junction into contact with the gas containing the gaseous anhydride to be detected so as to form a triple junction; (c) creating at this triple junction a difference of potential measurable by means of two reference electrodes in contact with the first and second electrolyte elements respectively, by fixation of a constant potential in the vicinity of each of these reference electrodes, which themselves are spatially removed from the triple junction; (d) heating the triple junction to such a temperature that a logarithmic variation in the concentration of the anhydride to be detected produces a proportional, substantially linear variation in the difference of potential at the triple junction, this temperature being lower than the melting temperatures of the first and second electrolyte elements; and (e) measuring this difference of potential by means of a potentiometer connected to the reference electrodes so as to obtain a measurement of the concentration of the anhydride to be detected. This method and device may advantageously be used for detecting sulfur carbon anhydrides.
    • 一种用于检测气态酸酐并测量其在含氧气体中的浓度的方法和装置。 该方法包括以下步骤:(a)通过包含待检测的酸酐的含氧阴离子的第一固体电解质元件与稳定的氧化锆之类的第二种0-离子导电固体电解质元件之间的接触形成电解结; (b)使该电解结与待检测的含有气态酸酐的气体接触以形成三重结; (c)通过在这些参考电极中的每一个附近固定恒定电位,这两个参考电极本身在空间上,在该三重结点处产生可通过与第一和第二电解质元件接触的两个参考电极测量的电位差。 从三联结点移除; (d)将三重连接点加热到待检测的酸酐浓度的对数变化在三连接点处的电位差产生比例的,基本线性的变化,该温度低于 第一和第二电解质元件; 和(e)通过连接到参比电极的电位器来测量该电位差,从而获得待检测的酸酐浓度的测量值。 该方法和装置可有利地用于检测硫酸酐。
    • 20. 发明申请
    • System and method for managing and optimizing advertising campaigns managed on the internet
    • 用于管理和优化在互联网上管理的广告活动的系统和方法
    • US20110125590A1
    • 2011-05-26
    • US12750352
    • 2010-03-30
    • Sandrine ParozRichard CoutureMartin MaillouxMartin LeSauteurMarc PoirierBenoit Allaire
    • Sandrine ParozRichard CoutureMartin MaillouxMartin LeSauteurMarc PoirierBenoit Allaire
    • G06Q30/00
    • G06Q90/00G06Q30/02G06Q30/0256G06Q30/0275
    • The system of the present invention is used to optimize the returns of advertising campaigns on the internet. The system allows to create portfolios of keywords and to optimize these portfolios. Moreover, the system allows to classify the keywords in the portfolios according to their past data and to agitate the keywords which held a stagnant position over a pre-set period of time.The system support different implementations of the keyword classification in portfolios, different implementations of keyword bids agitation and different implementations of optimization. The various implementations can meet the specific aspects of different industries and/or the distinctive optimization approach of different agencies.The system can leverage the cloud computing whereby shared data, process and information are provided to computers and other devices on-demand. The delivery model involves the provision of dynamically scalable and virtualized resources as a service over the Internet. Some or all of the system components can be executed in the cloud through an on-demand instantiation of the resources required to perform the task.
    • 本发明的系统用于优化互联网广告活动的回报。 该系统允许创建关键字组合并优化这些投资组合。 此外,该系统允许根据其过去的数据对投资组合中的关键词进行分类,并且在预设的时间段内搅动保持停滞的关键词。 系统支持关键字分类在投资组合中的不同实现,关键字出价激励的不同实现以及优化的不同实现。 各种实现可以满足不同行业的特定方面和/或不同机构的独特优化方法。 该系统可以利用云计算,从而根据需要将共享数据,过程和信息提供给计算机和其他设备。 交付模型涉及通过互联网提供动态可扩展和虚拟化的资源作为服务。 部分或全部系统组件可以通过对执行任务所需资源的按需实例化在云中执行。