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    • 3. 发明授权
    • Method for presenting advertising in an interactive service
    • 用于在交互式服务中呈现广告的方法
    • US07072849B1
    • 2006-07-04
    • US08158025
    • 1993-11-26
    • Robert FileppAlexander W. BidwellFrancis C. YoungAllan M. WolfDuane TiemannMel BellarRobert D. CohenJames A. Galambos, deceasedKenneth H. ApplemanSam Meo
    • Robert FileppAlexander W. BidwellFrancis C. YoungAllan M. WolfDuane TiemannMel BellarRobert D. CohenJames A. Galambos, deceasedKenneth H. ApplemanSam Meo
    • G06Q30/00
    • G06Q30/02G06Q30/0261G06Q30/0269G06Q30/0277H04L29/06H04L67/10H04L67/22H04L67/30H04L67/34H04L67/36H04L69/329
    • A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, user demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.
    • 一种用于在计算机网络上提供的交互式服务中呈现广告的方法,描述了包括预先创建的交互式文本/图形会话的应用的服务。 该方法具有用于在被配置为接收系统的用户终端处与服务应用同时呈现广告的步骤。 根据该方法,以与服务应用相当的方式构造广告,使得能够将应用呈现在与接收系统相关联的显示器的第一部分和在第二部分处呈现的广告。 此外,提供了用于在用户接收系统处存储和管理广告的步骤,使得可以从网络预取广告并且预期被呼叫进行呈现。 这最大限度地减少了应用程序和广告流量之间的通信线路干扰的可能性,并使广告在接收系统可用,以免延迟服务应用程序的显示。 此外,该方法具有用于个性化提供的广告以增强潜在用户兴趣的步骤,其通过基于由用户与服务,用户人口统计学和地理位置的交互定义的用户的表征来提供广告。 另外,广告被提供有交易设施,使得用户可以与它进行交互。
    • 7. 发明申请
    • METHOD AND APPARATUS FOR QUANTIFYING COMPLEXITY OF INFORMATION
    • 用于量化信息复杂度的方法和装置
    • US20070282645A1
    • 2007-12-06
    • US11422204
    • 2006-06-05
    • Aaron Baeten BrownYixin DiaoRobert FileppRobert D. KearneyAlexander Keller
    • Aaron Baeten BrownYixin DiaoRobert FileppRobert D. KearneyAlexander Keller
    • G06F17/50
    • G06Q10/06G06Q10/063
    • The invention broadly and generally provides a method of quantifying the complexity of an information technology management process, the aforesaid method comprising: (a) obtaining process-related data for the aforesaid information technology management process; wherein the aforesaid process-related data defines: at least one task, at least one role, and any number of business items which can be transferred between a plurality of roles within the aforesaid at least one role while executing the aforesaid at least one task; (b) creating a set of process component complexity metrics by applying a process complexity model to the aforesaid process-related data, the aforesaid process complexity model comprising at least one relationship of properties selected from the roles, tasks, and business items; and (c) creating a value representing the complexity of the aforesaid information technology management process from the aforesaid set of process component complexity metrics. The method disclosed is particularly useful, where the aforesaid process-related data defines at least one task comprising a decision point.
    • 本发明广泛地和一般地提供了量化信息技术管理过程的复杂性的方法,上述方法包括:(a)获得上述信息技术管理过程的过程相关数据; 其中上述过程相关数据定义:在执行上述至少一个任务期间,可以在上述至少一个角色之间的多个角色之间传送的至少一个任务,至少一个角色以及任何数量的商业项目; (b)通过将过程复杂度模型应用于上述过程相关数据来创建一组过程组件复杂性度量,上述过程复杂度模型包括从角色,任务和业务项目中选择的至少一个属性关系; 和(c)根据上述一组过程组件复杂性度量创建一个表示上述信息技术管理过程的复杂性的值。 所公开的方法特别有用,其中上述过程相关数据定义包括决策点的至少一个任务。