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1. 发明授权

US08645190B1 Providing pricing guidance for content items in publications 有权
标题翻译：为出版物中的内容项目提供定价指导
公开(公告)号：US08645190B1
公开(公告)日：2014-02-04
申请号：US12474132
申请日：2009-05-28
申请人： Adam Isaac Juda , Shanmugavelayutham Muthukrishnan , Ashish Rastogi
发明人： Adam Isaac Juda , Shanmugavelayutham Muthukrishnan , Ashish Rastogi
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06Q30/0206 , G06Q30/02
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing guidance to price content items in publications. Features of a particular content item to be published in a particular publication are received from a requestor and compared with features of content items previously published in publications. Based on the comparing, a predicted price to publish the particular content item in the particular publication is determined based on actual prices of content items previously published in corresponding publications. Then, the predicted price is provided to the requestor.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于为出版物中的价格内容项提供指导。从请求者接收要发布在特定出版物中的特定内容项目的特征，并与之前在出版物中发布的内容项目的特征进行比较。基于比较，基于在相应出版物中先前公布的内容项目的实际价格来确定在特定出版物中发布特定内容项目的预测价格。然后，将预测价格提供给请求者。

2. 发明授权

US08990108B1 Content presentation based on winning bid and attendance detected at a physical location information in real time 有权
标题翻译：基于在实时位置信息中检测到的中标和出勤的内容呈现
公开(公告)号：US08990108B1
公开(公告)日：2015-03-24
申请号：US13341509
申请日：2011-12-30
申请人： Gideon S. Mann , Ameesh Makadia , Shanmugavelayutham Muthukrishnan
发明人： Gideon S. Mann , Ameesh Makadia , Shanmugavelayutham Muthukrishnan
IPC分类号： G06F17/00
CPC分类号： G06Q30/08 , G06Q30/0261
摘要： A computer-implemented method for presenting content based on information detected in real time includes: receiving first information corresponding to detection of at least attendance at a physical location; selecting, in real time with the detection, at least one winning bid based on the first information, the at least one winning bid conditioned on the first information meeting an attendance criterion; and providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.
摘要翻译：一种基于实时检测的信息呈现内容的计算机实现方法包括：接收对应于至少在物理位置出席的检测的第一信息; 基于所述第一信息，实时选择所述检测的至少一个中标，所述至少一个获胜投标以所述第一信息为条件，满足考勤标准; 以及在所述物理位置处向所述内容呈现设备提供与所选择的获胜出价相关联的至少一个获胜内容项。

3. 发明授权

US08775251B1 Allocating advertising budgets 有权
标题翻译：分配广告预算
公开(公告)号：US08775251B1
公开(公告)日：2014-07-08
申请号：US13150365
申请日：2011-06-01
申请人： Nikolay Archak , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Nikolay Archak , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275
摘要： Methods, systems, and apparatus for allocating advertising budgets. In one aspect, a method includes receiving a set of candidate keywords specifying targeting keywords for content items. Each targeting keyword can be a phrase to be matched for a content item to be eligible to be provided in response to a content item request. For each of the targeting keywords, a probability distribution specifying likelihoods of specified user actions occurring in response to a content item is received. Based on the probability distributions, a set of final keywords with which distribution of the content items will be controlled is selected, the set of final keywords being one or more keywords for which a likelihood of a specified outcome occurring exceeds a threshold likelihood. The set of final keywords is a set which a total cost of distributing the content items is below a specified value.
摘要翻译：用于分配广告预算的方法，系统和装置。一方面，一种方法包括接收指定针对内容项目的关键字的一组候选关键字。每个定位关键字可以是要针对内容项进行匹配的短语，以便响应于内容项请求而被提供。对于每个定位关键字，接收指定响应于内容项发生的指定用户动作的可能性的概率分布。基于概率分布，选择将控制内容项目的分发的一组最终关键词，最终关键词集合是指定结果发生的可能性超过阈值似然度的一个或多个关键字。最终关键字集是一组集合内容项目的总成本低于指定值的集合。

4. 发明授权

US08301491B2 Item reservation 失效
标题翻译：项目预约
公开(公告)号：US08301491B2
公开(公告)日：2012-10-30
申请号：US12144497
申请日：2008-06-23
申请人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
发明人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0601 , G06Q40/00
摘要： Items can be reserved in advance of a future spot market sale. A reservation price can be determined for the item based on an expected spot market price required to obtain the item in the future sport market sale, a time until the spot market sale, and/or market signals. The reservation price can converge to the expected spot market price as the time of the future spot market approaches.
摘要翻译：项目可以在未来现货市场销售之前预留。可以根据在未来的体育市场销售中获得项目所需的预期现货市场价格，直到现货市场销售的时间和/或市场信号来确定该项目的保留价格。随着未来现货市场的时间的到来，预订价格可以收敛到预期的现货市场价格。

5. 发明申请

US20120203627A1 CONTENT ITEM ALLOCATION 有权
标题翻译：内容项目分配
公开(公告)号：US20120203627A1
公开(公告)日：2012-08-09
申请号：US13365630
申请日：2012-02-03
申请人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
摘要： Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
摘要翻译：用于内容分发的方法，系统和设备。一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足保留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。

6. 发明授权

US08103708B2 System and method for generating statistical descriptors for a data stream 有权
标题翻译：用于生成数据流的统计描述符的系统和方法
公开(公告)号：US08103708B2
公开(公告)日：2012-01-24
申请号：US12638140
申请日：2009-12-15
申请人： Graham Cormode , Philip Russell Korn , Shanmugavelayutham Muthukrishnan , Divesh Srivastava
发明人： Graham Cormode , Philip Russell Korn , Shanmugavelayutham Muthukrishnan , Divesh Srivastava
IPC分类号： G06F17/30
CPC分类号： H04L43/026 , H04L41/5003 , H04L41/5009 , H04L41/5029 , Y10S707/913 , Y10S707/99932
摘要： Described is a system and method for receiving a data stream of multi-dimensional items, collecting a sample of the data stream having a predetermined number of items and dividing the sample into a plurality of subsamples, each subsample corresponding to a single dimension of each of the predetermined number of items. A query is then executed on a particular item in at least two of the subsamples to generate data for the corresponding subsample. This data is combined into a single value.
摘要翻译：描述了用于接收多维项目的数据流的系统和方法，收集具有预定数量的项目的数据流的样本并将样本分成多个子样本，每个子样本对应于每个子样本的单个维度预定数量的物品。然后在至少两个子样本中的特定项目上执行查询以生成相应子样本的数据。该数据被组合成单个值。

7. 发明授权

US07895194B2 System, method and computer-readable medium for providing pattern matching 有权
标题翻译：用于提供模式匹配的系统，方法和计算机可读介质
公开(公告)号：US07895194B2
公开(公告)日：2011-02-22
申请号：US12615805
申请日：2009-11-10
申请人： Piotr Indyk , Nikolaos Koudas , Shanmugavelayutham Muthukrishnan
发明人： Piotr Indyk , Nikolaos Koudas , Shanmugavelayutham Muthukrishnan
IPC分类号： G06F17/30
CPC分类号： G06F17/30548 , G06F2216/03 , Y10S707/99936 , Y10S707/99943
摘要： A system, method and computer-readable medium are disclosed for identifying representative data using sketches. The method embodiment comprises generating a plurality of vectors from a data set, modifying each of the vectors of the plurality of vectors and selecting one of the plurality of generated vectors according to a comparison of a summed distance between a modified vector associated with the selected generated vector and remaining modified vectors. Modifying the generated vectors may involve reduced each generated vector to a lower dimensional vector. The summed distance then represents a summed distance between the lower dimensional vector and remaining lower dimensional vectors.
摘要翻译：公开了一种使用草图识别代表性数据的系统，方法和计算机可读介质。方法实施例包括从数据集生成多个向量，修改多个向量中的每一个向量，并且根据与所选生成的所生成的向量相关联的修改向量之间的总和距离的比较来选择多个生成向量中的一个载体和剩余的修饰载体。修改所生成的向量可以将每个生成的向量减少到较低维度向量。然后，求和距离表示较低维度向量和剩余的较低维度向量之间的总和距离。

8. 发明申请

US20100049644A1 CONTENT ITEM SLOT SCHEDULING 失效
标题翻译：内容项目调度
公开(公告)号：US20100049644A1
公开(公告)日：2010-02-25
申请号：US12197726
申请日：2008-08-25
申请人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
发明人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q40/00
摘要： Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
摘要翻译：内容项目呈现时隙（例如，广告时隙）可以被分组为时隙组，使得多于一个演示者（例如，广告商）可以在定义的时间段上共享发布者的属性上的相应数量的时隙。可以将演示者调度到时隙组内的时隙，以最大限度地提高每个演示者根据由演示者定义的预算限制实现的性能测量（例如，点击次数）。

9. 发明申请

US20090248513A1 ALLOCATION OF PRESENTATION POSITIONS 审中-公开
标题翻译：展示位置分配
公开(公告)号：US20090248513A1
公开(公告)日：2009-10-01
申请号：US12060758
申请日：2008-04-01
申请人： Gagan Aggarwal , Jon Feldman , Martin Pal , Shanmugavelayutham Muthukrishnan
发明人： Gagan Aggarwal , Jon Feldman , Martin Pal , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/00 , G06F17/18 , G06F15/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0275 , G06Q30/0276 , G06Q40/04
摘要： Co-performance measurements can be determined for a plurality of content items, each co-performance measurement being associated with a corresponding content item and each co-performance measurement being a measure of the effect of the corresponding content item on the performance of one or more other content items that are presented with the corresponding content item. A set of content items can be selected for presentation to a viewer, wherein the set of content items comprises the content items that maximize a cumulative performance of the set of content items. Each content item can be assigned to a presentation position based on the co-performance measurement of each content item.
摘要翻译：可以针对多个内容项来确定共同性能测量，每个共同性能测量与相应的内容项相关联，并且每个共同性能测量是对应内容项对一个或多个表现的影响的度量与相应的内容项目呈现的其他内容项目。可以选择一组内容项目以呈现给观看者，其中所述一组内容项目包括最大化所述一组内容项目的累积性能的内容项目。可以基于每个内容项的共同性能测量将每个内容项目分配给呈现位置。

10. 发明申请

US20090187584A1 Query-aware sampling of data streams 有权
公开(公告)号：US20090187584A1
公开(公告)日：2009-07-23
申请号：US12414578
申请日：2009-03-30
申请人： Theodore Johnson , Shanmugavelayutham Muthukrishnan , Oliver Spatscheck , Vladislav Shkapenyuk
发明人： Theodore Johnson , Shanmugavelayutham Muthukrishnan , Oliver Spatscheck , Vladislav Shkapenyuk
IPC分类号： G06F7/00 , G06F17/00
CPC分类号： H04L43/022 , Y10S707/99943
摘要： A system, method and computer-readable medium provide for assigning sampling methods to each input stream for arbitrary query sets in a data stream management system. The method embodiment comprises splitting all query nodes in a query directed acyclic graph (DAG) having multiple parent nodes into sets of independent nodes having a single parent, computing a grouping set for every node in each set of independent nodes, reconciling each parent node with each child node in each set of independent node, reconciling between multiple child nodes that share a parent node and generating a final grouping set for at least one node describing how to sample an input stream for that node.

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