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    • 2. 发明公开
    • 위치 기반의 매장 내 실시간 마케팅 시스템 및 그 방법
    • 基于位置和方法的存储实时营销系统
    • KR1020130082812A
    • 2013-07-22
    • KR1020110138006
    • 2011-12-20
    • 주식회사 제일기획
    • 장원정성신원강수근백정민
    • G06Q30/02H04W4/02H03J1/02
    • G06Q30/0255G06Q30/0261H03J1/025H04W4/023
    • PURPOSE: A real-time marketing system inside a shop based on the location of a customer and a method thereof are provided to maximize a marketing effect by reflecting the purchase intension of the customer. CONSTITUTION: A system comprises a terminal (100), an advertisement contents management server (200), and a management server (300) for a store. The terminal comprises an information securing part for securing the location information of a customer (101) and a hardware and software resource (103). The location of the customer is secured using the information securing part of the terminal in a shop divided into two parts. The area where the customers are not located is extracted using the secured location information of the customer for providing the advertising contents of shops included in the area to the customers in the shop in real time. [Reference numerals] (101) Location information acquiring unit; (103) H/W or S/W sources; (200) Advertisement content management server; (300) Management server for member stores
    • 目的:提供基于客户位置的商店内的实时营销系统及其方法,以通过反映客户的购买意图来最大化营销效果。 构成:系统包括终端(100),广告内容管理服务器(200)和用于商店的管理服务器(300)。 终端包括用于保护客户(101)和硬件和软件资源(103)的位置信息的信息保护部分。 使用分为两部分的商店中的终端的信息固定部分来保护客户的位置。 使用客户的安全位置信息来提取客户不在的区域,以便实时地向商店中的客户提供包括在该区域中的商店的广告内容。 (附图标记)(101)位置信息获取单元; (103)H / W或S / W源; (200)广告内容管理服务器; (300)会员商店的管理服务器