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81. 发明公开

KR1020120108201A 전시평가 제공 방법 无效
标题翻译：展览评分方法
公开(公告)号：KR1020120108201A
公开(公告)日：2012-10-05
申请号：KR1020110025821
申请日：2011-03-23
申请人： 한국과학기술원
发明人： 김정화 , 윤아연 , 장태권
IPC分类号： G06Q30/02 , G06Q50/10 , G06Q50/30
CPC分类号： G06Q30/0278 , G06Q30/0245 , G06Q50/10 , G06Q50/30
摘要： PURPOSE: An exhibition evaluation providing method is provided to enable a user to have ability to critically look at an exhibition by reading exhibit reviews of other people and personally writing a review of the user. CONSTITUTION: A server(1) stores exhibition information and the evaluation of audiences. A user terminal(10) is connected to the server through a communication network. The user terminal receives the exhibition information and the evaluation of the audiences. The user terminal includes a client module transmitting the evaluation of the audiences to the server. The evaluation of the audiences for a specific exhibition is received from the user terminal and updated. [Reference numerals] (1) Server; (2) Exhibition evaluation database; (AA) Planner terminal; (BB,DD) Client module; (CC) User terminal
摘要翻译：目的：提供展览评估提供方法，使用户能够通过阅读其他人的展览评论和亲自撰写用户评论，有能力批判性地看展览。规定：服务器（1）存储展览信息和观众评价。用户终端（10）通过通信网络连接到服务器。用户终端收到展览信息和观众的评价。用户终端包括将观众评估传送到服务器的客户端模块。从用户终端收到对特定展览的观众的评估并更新。（附图标记）（1）服务器; （2）展览评估数据库; （AA）计划员终端; （BB，DD）客户端模块; （CC）用户终端

82. 发明公开

KR1020110019097A 방문자 매칭 광고 제공 장치 및 방법 无效
标题翻译：提供访问者匹配广告的装置和方法
公开(公告)号：KR1020110019097A
公开(公告)日：2011-02-25
申请号：KR1020090076676
申请日：2009-08-19
申请人： (주)위자드웍스
发明人： 김범섭 , 강신순 , 김장우 , 조원업
IPC分类号： G06Q30/02 , G06Q50/10
CPC分类号： G06Q30/0256 , G06Q30/0245 , H04W4/14
摘要： PURPOSE: A visitor matching advertisement providing device and a method thereof are provided to obtain exact visitor information about a visitor who visits a specific web page. CONSTITUTION: An information collecting code transmitting unit(110) transmits an information collecting code which collects visitor information about a connected visitor. A visitor information receiving unit(120) receives visitor information about the connected visitor. An information analysis unit(130) determines a matching advertisement coping with the received visitor information. An advertisement transmitting unit(140) transmits the determined matching advertisement to a terminal related to the visitor.
摘要翻译：目的：提供匹配广告提供设备的访问者及其方法，以获得访问特定网页的访问者的准确访问者信息。构成：信息收集代码发送单元（110）发送收集关于访问者的访问者信息的信息收集代码。访问者信息接收单元（120）接收关于连接的访问者的访问者信息。信息分析单元（130）确定应对所接收的访问者信息的匹配广告。广告发送单元将确定的匹配广告发送到与访问者相关的终端。

83. 发明公开

KR1020110002860A 유비쿼터스 의사-기반 고객 인센티브 방식 无效
标题翻译：基于智能的客户激励计划
公开(公告)号：KR1020110002860A
公开(公告)日：2011-01-10
申请号：KR1020107025353
申请日：2009-03-06
申请人： 마이크로소프트 테크놀로지 라이센싱, 엘엘씨
发明人： 제인,카멜 , 어터,브라이언,제임스 , 앱터,재커리,에이. , 고우네어스,알렉산더 , 콘테,마이클
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0211 , G06Q30/0232 , G06Q30/0239 , G06Q30/0245
摘要： 서비스 플랫폼과 거래하려는 에이전트의 의사에 대한 대가로 에이전트에게 보상을 하는 시스템(들) 및 방법(들)이 제공된다. 보상은 온라인/ 오프라인 영역에서 실시될 수 있고, 의사가 온라인 또는 오프라인으로 전달될 수 있다. 보상이 광고 비용을 통해 지급되고, 광고 노출이 보상 배달을 용이하게 해준다. 에이전트에게 보상을 한 서비스 플랫폼은 온라인이나 오프라인으로 수집될 수 있는 명시적/암시적 표현을 통해 의사를 추출한다. 오프라인 표현은 착용가능한 표식을 통해 전달될 수 있다. 보상이 무선으로, 오프라인으로 또는 온라인으로 에이전트에 의해 작동되는 장치로 전달될 수 있다. 에이전트 및 에이전트의 장치(들) 등록에 의해 서비스 플랫폼은 에이전트에게 맞춤화된 적응적 보상, 및 에이전트의 장치에 최적화된 형식 및 컨텐츠를 갖는 광고(들)를 전달할 수 있다. 에이전트의 상업적 거래를 주도하기 위해, 오프라인 위치 서비스 및 온라인 위치 정보는 에이전트의 의사 및 위치에 부분적으로 기초하여 광고 및 관련 보상의 전달을 용이하게 해준다.

84. 发明公开

KR1020100125679A 광고비용 대출 시스템 및 그 방법 失效
标题翻译：用于提供广告费用的系统及其方法
公开(公告)号：KR1020100125679A
公开(公告)日：2010-12-01
申请号：KR1020090044502
申请日：2009-05-21
申请人： 이선영
发明人： 이선영
IPC分类号： G06Q40/02 , G06Q30/02
CPC分类号： G06Q40/025 , G06Q30/0245 , G06Q30/0273
摘要： PURPOSE: An advertisement cost loan system and a method thereof for posting advertisement contents offered from an advertiser communication terminal through an advertisement posting server are provided to calculate an average loan reliability index value by evaluating advertisement contents. CONSTITUTION: A signal recognizer(201) recognizes the publication of the advertisement contents. A contents posting unit(202) permits the publication of the advertisement contents and posts the advertisement contents. A data arithmetic operator(204) produces the loan trust index. A data comparator(205) compares the loan confidence measure standard value.
摘要翻译：目的：提供一种广告费用贷款系统及其方法，用于通过广告发布服务器发布从广告主通信终端提供的广告内容，以通过评估广告内容来计算平均贷款可靠性指数值。构成：信号识别器（201）识别广告内容的发布。内容发布单元（202）允许发布广告内容并张贴广告内容。数据算术运算符（204）产生贷款信托指数。数据比较器（205）比较贷款置信度量标准值。

85. 发明授权

KR100942885B1 매체 객체 메타데이터 결합 및 등급 매기기 有权
标题翻译：媒体对象元数据协会和排名
公开(公告)号：KR100942885B1
公开(公告)日：2010-02-17
申请号：KR1020077026966
申请日：2006-04-20
申请人： 야후! 인크.
发明人： 버터필드,다니엘,스테와트 , 코스텔로,에릭 , 페이크,카테리나 , 헨더슨-베그,콜룸,제임스 , 모우라초브,세르게이 , 샤흐터,조슈아,엘리
IPC分类号： G06F17/30
CPC分类号： G06F17/30038 , G06F17/30064 , G06Q30/0242 , G06Q30/0245
摘要： 메타데이터는 매체 객체를 디스플레이하고, 이 매체 객체에 관한 입력을 받아들임으로써 매체 객체와 관련될 수 있으며, 이 입력은 적어도 두 가지 다른 유형의 메타데이터를 포함할 수 있다. 예를 들어, 메타데이터는 태그, 코멘트, 주석 또는 즐겨찾기의 형태가 될 수 있다. 매체 객체는 메타데이터에 따라 검색될 수 있고, 다양한 방법으로 등급이 매겨질 수 있다.
메타데이터(metadata), 매체 객체(media object), 등급(rank), 연관성(relatedness)

86. 发明公开

KR1020090125498A 다중 광고 표시가 가능한 다중 광고 시스템 및 방법 无效
标题翻译：用于多显示广告的多媒体广告系统及其方法
公开(公告)号：KR1020090125498A
公开(公告)日：2009-12-07
申请号：KR1020080051640
申请日：2008-06-02
申请人： 에스큐아이소프트(주)
发明人： 조영준 , 박선견
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/0207 , G06Q30/0245 , G06Q30/0267 , G06Q30/0273 , G06Q30/0277
摘要： PURPOSE: A multi-advertisement system and a method thereof capable of displaying multi advertisement through online advertisement are provided to remove necessity of access to an advertising agency or an advertising medium company by performing the direct organization of the advertisement through online. CONSTITUTION: An advertiser terminal device(100) receives advertisement schedule information of a plurality of advertisers. The advertiser terminal apparatus registers the advertisement contents on real time. An advertisement terminal device(500) partitions one screen into a plurality of advertisement fields. The advertisement terminal device indicates the advertisement contents in a plurality of advertisement fields. If the advertisement request is requested from a plurality of advertisers, an advertisement scheduling server(200) receives schedule information from an advertiser terminal apparatus.
摘要翻译：目的：提供通过在线广告显示多个广告的多广告系统及其方法，以通过在线直接组织广告来消除对广告代理或广告媒体公司的访问的必要性。构成：广告客户终端设备（100）接收多个广告商的广告日程信息。广告主终端装置实时登记广告内容。广告终端装置（500）将一个屏幕分割成多个广告域。广告终端装置在多个广告领域中指示广告内容。如果从多个广告主请求广告请求，则广告调度服务器（200）从广告主终端装置接收时间表信息。

87. 发明公开

KR20090019617A ONLINE SURVEYING AND ADVERTISING METHOD AND SYSTEM 审中-公开
标题翻译：在线调查和广告方法与系统
公开(公告)号：KR20090019617A
公开(公告)日：2009-02-25
申请号：KR20070084184
申请日：2007-08-21
申请人： JI DAE HO , JEONG SUN HYE
发明人： JI DAE HO , JEONG SUN HYE
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0245 , G06Q30/0203 , G06Q30/0208
摘要： An online questionnaire and advertisement method and a system thereof are provided to improve effects of necessary advertisement as reducing costs required to a question survey when performing the question survey through online. A survey request terminal requests survey for survey information through Internet, and pays for the survey performance and response. An advertisement requesting terminal requests advertisement of the advertisement information through the question survey, and makes payment of advertisement charging costs imposed on requested advertisement. A plurality of survey reply terminals submits response information about the outputted question survey information according to an inputted command through internet. An online survey advertisement server supplies the response fee, paid by the survey request terminal, to the plural survey replay terminal providing the response information.
摘要翻译：提供在线问卷和广告方法及其系统，以便通过在线进行问卷调查时，提高必要广告的效果，从而降低问题调查所需的成本。调查请求终端通过互联网对调查信息进行调查，并支付调查表现和回复。广告请求终端通过问卷调查请求广告信息的广告，并且对所请求的广告进行广告收费费用的支付。多个调查答复终端根据输入的互联网命令提交关于输出的问题调查信息的响应信息。在线调查广告服务器将由调查请求终端支付的响应费用提供给提供响应信息的多个调查重放终端。

88. 发明公开

KR1020080081193A 인지 과학 데이터베이스를 사용한 컨텐츠 개발 및 배포 无效
标题翻译：使用认知科学数据库的内容开发与分配
公开(公告)号：KR1020080081193A
公开(公告)日：2008-09-08
申请号：KR1020087018278
申请日：2006-12-29
申请人： 쓰리엠 이노베이티브 프로퍼티즈 컴파니
发明人： 브룩스,브라이언,이.
IPC分类号： G06Q50/10
CPC分类号： G06F17/248 , G06F3/04842 , G06N5/04 , G06Q10/00 , G06Q30/0245 , G06Q30/0246
摘要： Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example.
摘要翻译：计算机实现的方法和系统便于开发和分发用于在显示器或多个网络显示器上呈现的内容，所述内容包括内容元素。内容元素可以包括图形，文本，视频剪辑，静止图像，音频剪辑或网页。使用包含基于认知和视觉科学原理的设计规则的数据库来促进内容的开发。数据库可以包括例如基于视觉注意，记忆和/或文本识别的设计规则。

89. 发明公开

KR1020080076098A 설문조사 기능을 갖는 단말기 및 그 방법 有权
标题翻译：终端和方法侵入其调查功能
公开(公告)号：KR1020080076098A
公开(公告)日：2008-08-20
申请号：KR1020070015582
申请日：2007-02-14
申请人： 엘지전자 주식회사
发明人： 노형석
IPC分类号： H04W4/12 , H04W88/02 , H04B1/40
CPC分类号： G06Q50/30 , G06F17/00 , G06Q10/06311 , G06Q30/0245 , H04W4/12 , H04W88/02
摘要： A terminal having a survey function and a method therefor are provided to carry out statistics and opinion collection as sequentially transmitting survey messages to preset survey targets, thus a survey person does not have to transmit individually the survey messages. A receiver(11) receives a message which includes a survey. A controller(10) displays the received message on a terminal screen, receives a user's answer on the survey to gather statistics, and includes statistical data in the received message to transmit the message to a next-ranking preset terminal. An input unit(12) inputs the user's answer on the survey. A memory unit(13) stores the received message and the statistical data. If certain time elapses without the user's answer after the message is received, a timer(15) of the controller allows the message to be transmitted to a next-ranking preset survey target.
摘要翻译：提供具有调查功能的终端及其方法，以便将调查信息顺序地发送到预设的调查目标上进行统计和意见收集，因此调查人员不必单独传送调查信息。接收器（11）接收包括调查的消息。控制器（10）在终端屏幕上显示所接收的消息，接收用户对该调查的回答以收集统计信息，并且包括接收到的消息中的统计数据以将消息发送到下一个预设终端。输入单元（12）输入用户对调查的答案。存储单元（13）存储所接收的消息和统计数据。如果接收到消息后没有用户答复的某些时间经过，则控制器的定时器（15）允许将消息发送到下一个预设的调查目标。

90. 发明公开

KR1020080015609A 검색 광고의 효율을 측정하는 방법 및 상기 방법을수행하는 시스템 有权
标题翻译：检索关键词广告效率的方法和执行方法的系统
公开(公告)号：KR1020080015609A
公开(公告)日：2008-02-20
申请号：KR1020060077170
申请日：2006-08-16
申请人： 네이버 주식회사
发明人： 김효정 , 양라영
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30861 , G06Q30/0244 , G06Q30/0245 , G06Q30/0277
摘要： A method and a system for measuring efficiency of keyword AD(ADvertisement) are provided to output an optimization model for a keyword AD area based on keyword AD efficiency, which is calculated by measuring a gaze pattern of a user in a searched webpage through an eye tracking system and measuring an event occurring in the webpage. A gaze pattern result generator(1710) generates a gaze pattern result by measuring the gaze pattern of the user in the webpage including the keyword AD. An event occurrence result generator(1720) generates an event occurrence result by measuring the event occurring in the webpage while the gaze pattern is measured. An efficiency measurer(1730) measures the keyword AD efficiency by analyzing the gaze pattern result and the event occurrence result. The efficiency measurer includes an attention calculator(1731) calculating attention of each area of the webpage, a type or a component of the keyword AD based on an AOI(Area Of Interest) name included in the gaze pattern result, a click calculator(1732) calculating the first click time and a click count of each area or type based on the AOI name, and a measurer(1730) measuring the keyword AD efficiency based on the attention, the first click time, and the click count.
摘要翻译：提供了一种用于测量关键字AD（广告）效率的方法和系统，以基于关键字AD效率输出关键字AD区域的优化模型，该关键字AD效率是通过眼睛测量搜索到的网页中的用户的凝视模式跟踪系统并测量网页中发生的事件。注视图案结果生成器（1710）通过测量包括关键词AD的网页中的用户的注视图案来生成凝视图案结果。事件发生结果生成器（1720）通过在测量注视图案时测量网页中发生的事件来生成事件发生结果。效率测量器（1730）通过分析注视图案结果和事件发生结果来测量关键字AD效率。效率测量器包括：注意计算器（1731），基于包含在注视图案结果中的AOI（兴趣兴趣点）名称，计算网页的每个区域的注意力，关键字AD的类型或分量，点击计算器（1732 ）基于AOI名称计算每个区域或类型的第一点击时间和点击次数;以及基于注意力，第一次点击时间和点击次数测量关键字AD效率的测量器（1730）。

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