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    • 7. 发明公开
    • METHOD AND SYSTEM FOR DYNAMICALLY SELECTING, ASSEMBLING AND INSERTING CONTENT INTO STREAMING MEDIA
    • 方法和系统动态SELECT,JOIN和内容流媒体PLACE
    • EP2880866A1
    • 2015-06-10
    • EP13826376.9
    • 2013-07-10
    • Mdialog Corporation
    • PHILPOTT, Gregory RobertPATEL, Indravadan VipinbhaiDINN, Christopher Gary
    • H04N21/236H04N21/43H04N21/6377
    • H04N21/6581H04H20/103H04H60/51H04N21/2393H04N21/26258H04N21/2668H04N21/812H04N21/8456H04N21/8586
    • A novel method and system is provided for dynamically selecting, assembling and inserting content into streaming media. The system and method allow for the selection of the content to be inserted into a streaming media program to be performed after the manifest, or equivalent, defining the streaming media program has been provided to a rendering device and to allow the selection of multiple pieces of content to fill a defined insertion point duration, provided only that the total duration of the selected pieces of content equal the duration of the defined insertion point. Selected pieces of content to be inserted are assembled by the system and method into an assembled emulated single piece of content which removes the need for discontinuity indicators, or equivalents, to be placed in the manifest between the selected pieces of content.
    • 本发明教导了一种用于动态地插入内容到一个流式传输媒体节目的方法和系统。 该系统和方法提供一个程序清单,以请求流媒体节目再现装置,做清单可以包括其中的URI指向一个内容分发网络上主要的节目内容,包括元的URI(缪里斯)这点到DynamicContent类的决策服务器。 对DynamicContent的决策服务器用于由缪里斯指示的内容接收请求,并且操作以动态地选择的内容,从动态内容传递网络,以满足请求。 该选择可以基于各种标准,包括浏览器和/或再现设备的人口统计,广告客户广告活动策略等。因此两个或更多个呈现设备播放由同一清单中定义的流媒体可使得插入对于他们的观众不同的内容为基础。 类似地,从在一个时间点呈现的清单中的程序可以具有比在其他时间用相同的呈现设备呈现的相同的节目不同的插入的内容。