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1. 发明公开

EP2698099A1 Systems and methods to gather and analyze electroencephalographic data 有权转让
标题翻译：用于收集和分析数据脑电图的系统和方法
公开(公告)号：EP2698099A1
公开(公告)日：2014-02-19
申请号：EP13004052.0
申请日：2013-08-14
申请人： The Nielsen Company (US), LLC
发明人： Badower, Yakob , Gurumoorthy, Ramachandran , Pradeep, Anantha K. , Knight, Robert T.
IPC分类号： A61B5/00 , A61B5/0476 , A61B5/04
CPC分类号： A61B5/6803 , A61B5/0006 , A61B5/04004 , A61B5/04012 , A61B5/0476 , A61B5/4064 , A61B5/7203 , A61B5/7221 , A61B2562/164 , F04C2270/041
摘要： Example methods disclosed herein include evaluating a first property of a first neurological signal, determining if the first neurological signal complies with a quality threshold based on the first property, evaluating a second property of a second neurological signal and determining if the second neurological signal complies with the quality threshold based on the second property. The example methods also include conditioning the first neurological signal if the first neurological signal does not comply with the quality threshold to obtain a third neurological signal and conditioning the second neurological signal if the second neurological signal does not comply with the quality threshold to obtain a fourth neurological signal. In addition, the example methods include evaluating a third property of the third neurological signal, and evaluating a fourth property of the fourth neurological signal and determining if the fourth neurological signal complies with the quality threshold based on the fourth property.
摘要翻译：游离缺失在示例方法光盘包括评估第一神经信号的第一性质，确定性采矿如果第一神经信号与基于所述第一属性质量阈值设备符合，如果第二神经信号与设备符合评估的第二神经信号和确定性采矿的第二性质基于所述第二属性的质量阈值。因此，该实施例的方法包括调节所述第一神经信号，如果所述第一神经信号不与质量阈值符合，以获得第三神经信号和调节所述第二神经信号，如果该第二神经信号不与质量阈值符合以获得第四神经信号。另外，将实施例的方法包括评估所述第三神经信号的第三属性，并且如果所述第四神经信令与基于第四属性质量阈值设备符合评价第四神经信号和确定性采矿的第四属性。

2. 发明公开

EP2423867A1 Effective virtual reality environments for presentation of marketing materials 审中-公开
标题翻译：激情的美德RealteätsumgebungenzurPräsentationvon Marketingmaterialien
公开(公告)号：EP2423867A1
公开(公告)日：2012-02-29
申请号：EP11006934.1
申请日：2011-08-24
申请人： The Nielsen Company (US), LLC
发明人： Pradeep, Anantha , Knight, Robert T. , Gurumoorthy, Ramachandran
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
摘要翻译：使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他提示来创建虚拟现实环境表示。缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户的动作，动作和响应用于评估营销材料和/或虚拟现实环境表示。

3. 发明公开

EP2417904A9 Neuro-response evaluated stimulus in virtual reality environments 审中-公开
标题翻译：根据虚拟现实环境中的神经反应刺激价值
公开(公告)号：EP2417904A9
公开(公告)日：2012-06-06
申请号：EP11006553.9
申请日：2011-08-09
申请人： The Nielsen Company (US), LLC
发明人： Pradeep, Anantha , Knight, Robert T. , Gurumoorthy, Ramachandran
IPC分类号： A61B5/00
CPC分类号： G06Q30/0244 , A61B3/112 , A61B3/113 , A61B5/04009 , A61B5/0402 , A61B5/04842 , A61B5/0496 , A61B5/055 , A61B5/162 , G06Q30/02 , G06Q30/0242
摘要： A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.

4. 发明公开

EP3434179A1 SYSTEMS AND METHODS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA 审中-实审转让
公开(公告)号：EP3434179A1
公开(公告)日：2019-01-30
申请号：EP18187703.6
申请日：2013-08-14
申请人： The Nielsen Company (US), LLC
发明人： Badower, Yakob , Gurumoorthy, Ramachandran , Pradeep, Anantha K. , Knight, Robert T.
IPC分类号： A61B5/00 , A61B5/0476 , A61B5/16 , A61B5/04
摘要： Example headsets described herein adapt to any head shape while also applying adequate force to each of a plurality of electrodes (e.g., dry electrodes) that are coupled to the headset to provide excellent EEG readings. Some such example headsets provide a simple, cost effective and reliable solution for the use of a large number of dry electrodes. Some such example headsets ensure comfort, good electrode contact, through the hair operation, and shielding against line noise and other type(s) of noise. Examples disclosed herein also include independently adjustable components to enhance comfort and wearability. In addition, examples disclosed herein greatly increase the number of channels (e.g., electrodes) capable of gathering signals from the head, which as detailed below, enhances data gathering and analysis.

5. 发明授权

EP2698099B1 Systems and methods to gather and analyze electroencephalographic data 有权转让
公开(公告)号：EP2698099B1
公开(公告)日：2018-10-03
申请号：EP13004052.0
申请日：2013-08-14
申请人： The Nielsen Company (US), LLC
发明人： Badower, Yakob , Gurumoorthy, Ramachandran , Pradeep, Anantha K. , Knight, Robert T.
IPC分类号： A61B5/00 , A61B5/0476 , A61B5/04
CPC分类号： A61B5/6803 , A61B5/0006 , A61B5/04004 , A61B5/04012 , A61B5/0476 , A61B5/165 , A61B5/4064 , A61B5/6831 , A61B5/7203 , A61B2562/04 , A61B2562/164 , A61B2562/166 , A61B2562/222 , F04C2270/041
摘要： Example methods disclosed herein include evaluating a first property of a first neurological signal, determining if the first neurological signal complies with a quality threshold based on the first property, evaluating a second property of a second neurological signal and determining if the second neurological signal complies with the quality threshold based on the second property. The example methods also include conditioning the first neurological signal if the first neurological signal does not comply with the quality threshold to obtain a third neurological signal and conditioning the second neurological signal if the second neurological signal does not comply with the quality threshold to obtain a fourth neurological signal. In addition, the example methods include evaluating a third property of the third neurological signal, and evaluating a fourth property of the fourth neurological signal and determining if the fourth neurological signal complies with the quality threshold based on the fourth property.

6. 发明公开

EP2417904A3 Neuro-response evaluated stimulus in virtual reality environments 审中-公开
标题翻译：根据虚拟现实环境中的神经反应刺激价值
公开(公告)号：EP2417904A3
公开(公告)日：2014-03-05
申请号：EP11006553.9
申请日：2011-08-09
申请人： The Nielsen Company (US), LLC
发明人： Pradeep, Anantha , Knight, Robert T. , Gurumoorthy, Ramachandran
IPC分类号： A61B5/00 , A61B5/0484 , A61B5/16 , G06Q30/02 , A61B3/11 , A61B3/113 , A61B5/04 , A61B5/0402 , A61B5/0496 , A61B5/055
CPC分类号： G06Q30/0244 , A61B3/112 , A61B3/113 , A61B5/04009 , A61B5/0402 , A61B5/04842 , A61B5/0496 , A61B5/055 , A61B5/162 , G06Q30/02 , G06Q30/0242
摘要： A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.

7. 发明公开

EP2417904A2 Neuro-response evaluated stimulus in virtual reality environments 审中-公开
标题翻译：巨人之星激情巨星Realitätsumgebungen
公开(公告)号：EP2417904A2
公开(公告)日：2012-02-15
申请号：EP11006553.9
申请日：2011-08-09
申请人： The Nielsen Company (US), LLC
发明人： Pradeep, Anantha , Knight, Robert T. , Gurumoorthy, Ramachandran
IPC分类号： A61B5/00
CPC分类号： G06Q30/0244 , A61B3/112 , A61B3/113 , A61B5/04009 , A61B5/0402 , A61B5/04842 , A61B5/0496 , A61B5/055 , A61B5/162 , G06Q30/02 , G06Q30/0242
摘要： A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.
摘要翻译：系统在虚拟现实环境（如市场通道，商店货架，展厅楼层等）中提供刺激材料，如产品，产品包装，显示器，服务，产品等。通过虚拟现实环境向用户输出感官体验用户互动。用户活动和响应用于修改营销材料和/或虚拟现实环境。从用户收集包括脑电图（EEG）数据的神经反应数据，以评估虚拟现实环境中营销材料的有效性。在具体实例中，使用神经反应数据来修改呈现给用户的营销材料和虚拟现实环境。

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