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    • 3. 发明公开
    • Method and system for creation and use of webs of linked documents
    • 生产和使用凭相关证件网站的方法和装置
    • EP1376401A3
    • 2004-08-18
    • EP03013393.8
    • 2003-06-18
    • PITNEY BOWES INC.
    • Cordery, Robert A.Campagna, Matthew J.Foth, Thomas J.Hammell, Bradley R.Massucci, John E.Romansky, BrianRyan, Frederick W., Jr.
    • G06F17/30
    • G06F17/30014
    • A system and method and related computer readable media for creating a system of linked documents. The method includes: storing a file, the file including a document and being linked to a macro, on a data processing system, the data processing system having an operating system; the operating system controlling the data processing system to execute the macro in response to a predetermined trigger event; and the macro controlling the data processing system to inspect other files and link selected ones of the other files to the stored file in accordance with predetermined criteria. The macro can be stored centrally, either on the data processing system or on a network, and the stored file linked to the macro by a pointer; or the macro can be incorporated in the stored file. The predetermined criteria are derived in accordance with values of predetermined data elements of the document, and the other files includes keywords and the macro controls the data processing system to inspect the keywords and list the one of the other files if the keywords meet the predetermined criteria. Alternatively, the other files are selected from the listed files after inspection of the other files' full contents in accordance with the predetermined criteria. The operating system can include a virtual machine and the macro can be expressed in executable code for the virtual machine. The trigger event can be the creation or input of a new file on the data processing system.
    • 4. 发明公开
    • Method and apparatus for field programming radio frequency identification devices
    • Verfahren undGerätzurörtlichenProgrammierung von Funkfrequenzidentifizierungsvorrichtungen
    • EP1418535A1
    • 2004-05-12
    • EP03023693.9
    • 2003-10-17
    • PITNEY BOWES INC.
    • Foth, Thomas J.Pierce, Jeffrey D.Romansky, Brian M.Chhatpar, AnandObrea, Andrei
    • G06K19/04G06K19/067G06K19/07G06K19/077
    • G06K19/07716G06K19/04G06K19/06G06K19/067G06K19/0723G06K19/07749H05K1/0286
    • A system and method that allows one to mark information with a pencil or conductive ink on paper equipped with a RFID type circuit, and have the marked information provided to the RFID circuit, or have the written information cause the RFID circuit to perform some function. The marked entered information may be corrected by erasing the written information with a pencil eraser and writing new information on the paper with a pencil. Information may also be marked into a RFID circuit or have the marked information cause the RFID circuit to perform some function by utilizing a standard ink jet computer printer to print lines on paper equipped with a RFID type circuit, by having the printed lines perform the function of wires. The aforementioned printed information may be modified by having an individual connect different printed wires by drawing a penciled line between the wires or by punching holes in the printed lines.
    • 一种系统和方法,其允许用装有RFID型电路的纸上的铅笔或导电油墨来标记信息,并且具有提供给RFID电路的标记信息,或者具有写入的信息导致RFID电路执行某些功能。 标记输入的信息可以通过用铅笔橡皮擦擦除书面信息并用铅笔在纸上写新的信息来进行纠正。 信息也可以被标记到RFID电路中,或者具有标记的信息使得RFID电路通过利用标准喷墨计算机打印机来执行某些功能,以通过使印刷线执行功能来在装有RFID型电路的纸上打印线 的电线。 上述印刷信息可以通过使单独的连接不同的印刷线通过在线之间绘制铅笔线或通过在印刷线中冲孔来连接。
    • 9. 发明公开
    • Method and system for creating targeted advertising utilizing behavioral economics marketing experts
    • 方法和系统生成使用行为的人体工程学设计营销专业人士有针对性的广告
    • EP2503500A1
    • 2012-09-26
    • EP12160568.7
    • 2012-03-21
    • Pitney Bowes Inc.
    • Foth, Thomas J.Gold, AndrewGravenstreter, NeilXi, Yue
    • G06Q30/02
    • G06Q30/02
    • A system and method for generating targeted advertising that utilizes behavioral economics marketing experts to generate advertising. The system prompts the user for the nature of their business (business vertical), the product they wish to promote, and a target audience for the advertising. Using the business vertical, the product selected, and the personas selected, the system (10, 15, 20) scans a list of pre-defined advertising templates, prepared by experts in behavioral economics marketing, for matches based on the business vertical, product selected, and personas. The list of matching advertising templates is presented to the user (25) for modification, if desired. The user, after selecting and modifying a template, if necessary, can then select that finished advertisement to be produced and sent to the target audience.
    • 一种用于生成有针对性的广告做了系统和方法利用行为经济学营销专家来生成广告。 系统提示为他们的业务性质(业务垂直),他们希望产品,以促进和目标受众的广告用户。 使用业务垂直,产品选择,选择的人物角色,系统(10,15,20)扫描基于业务垂直,产品的预先定义广告模板列表,在行为经济学营销专家编写,火柴 选择,和角色。 的匹配广告模板的列表被呈现给用户(25),用于修改,如果需要清除。 用户,选择和修改的模板后,如有必要,可再选择并完成广告被制作和发送到目标受众。