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    • 1. 发明公开
    • OPTIMIZED DIGITAL COMPONENTS
    • 优化的数字组件
    • EP3312786A1
    • 2018-04-25
    • EP17193902.8
    • 2017-06-06
    • Google LLC
    • Sanan, ShibaniRamachandran, Vinod KumarHarris, Christopher K.Hsiao, Sissie Ling-le
    • G06Q10/10G06Q30/02G06F17/30
    • G06F17/30896G06F17/211G06F17/30011G06F17/3005G06F17/30554G06F17/30867G06Q10/101G06Q30/0242
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.
    • 包括编码在计算机存储介质上的用于优化数字组件的计算机程序的方法,系统和装置。 在一个方面,该系统包括识别要在电子文档中呈现的数字组件的数字组件服务器。 该系统还包括数字组件分发服务器,该数字组件分发服务器与数字组件服务器交互以确定电子文档包括识别与被识别为在电子文档中呈现的数字组件相同的实体的特定项目。 该系统将数字组件的至少一部分与来自特定项目的内容组合以形成优化的数字组件。 优化的数字组件被集成到电子文档中,而不是单独呈现特定项目或数字组件。