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2. 发明公开

EP3163465A1 METHOD AND DEVICE FOR DATA MINING BASED ON USER'S SEARCH BEHAVIOUR 审中-公开
标题翻译： VERFAHREN UND VORRICHTUNG ZUR DATENAUSWERTUNG AUF DER BASIS DES SUCHVERHALTENS VON BENUTZERN
公开(公告)号：EP3163465A1
公开(公告)日：2017-05-03
申请号：EP14895487
申请日：2014-06-25
申请人： BEIJING BAIDUPAY SCIENCE AND TECH CO LTD
发明人： LIU CHENG , YANG JUN , JIA YUNFEI , ZHANG CHI
IPC分类号： G06F17/30
CPC分类号： G06Q40/02 , G06F17/30 , G06F17/30522 , G06F17/30539 , G06F17/30864 , G06F17/30867 , G06F2216/03 , G06Q30/0204
摘要： The present invention provides a method for performing data mining based on search behavior of a user. According to one aspect of the present invention, a method for financial data mining is provided, where the method includes the following steps: acquiring search behavior information of a plurality of users; and determining, based on the search behavior information of the plurality of users, financial instruments corresponding to search behavior of the plurality of users, where the method further includes: determining, based on the determined financial instrument corresponding to each search behavior of the plurality of users, user attention information corresponding to each of the determined financial instruments. According to another aspect of the present invention, a method for providing financial instrument information to users is provided, where the method includes: acquiring search behavior information of a plurality of users; determining financial need related characteristics of the users based on the search behavior information of the users; and grouping the plurality of users into a plurality of user groups according to the determined financial need related characteristics of the users, where each of the user groups has a financial need related characteristic, where the method further includes: determining a financial instrument corresponding to each of the user groups by matching the financial need related characteristic of each of the user groups with instrument characteristics of a plurality of financial instruments. As compared with the prior art, in the present invention, financial instrument information of interest to users is obtained by mining data from search behavior of the user, so that accurate and objective data support can be provided for financial institutions to provide financial instruments that meet user needs, and the users can be provided with financial instruments that meet their actual needs.
摘要翻译：本发明提供了一种基于用户的搜索行为进行数据挖掘的方法。根据本发明的一个方面，提供了一种金融数据挖掘的方法，该方法包括以下步骤：获取多个用户的搜索行为信息; 以及基于所述多个用户的搜索行为信息，确定与所述多个用户的搜索行为相对应的金融工具，其中，所述方法还包括：基于所确定的与所述多个用户的每个搜索行为对应的金融工具，用户，每个确定的金融工具对应的用户关注信息。根据本发明的另一方面，提供了一种向用户提供金融工具信息的方法，所述方法包括：获取多个用户的搜索行为信息; 基于用户的搜索行为信息确定用户的财务需求相关特征; 根据确定的所述用户的金融需求相关特征，将所述多个用户划分为多个用户组，其中，每个所述用户组具有金融需求相关特征，所述方法还包括：确定每个用户组对应的金融工具通过将每个用户组的金融需求相关特征与多个金融工具的工具特征进行匹配来确定用户组的特征。与现有技术相比，本发明通过挖掘用户搜索行为中的数据，获得用户感兴趣的金融工具信息，为金融机构提供准确客观的数据支持，提供符合要求的金融工具用户需求，并为用户提供符合他们实际需求的金融工具。

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