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    • 4. 发明公开
    • CUSTOMER'S ASSETS EVALUATING SYSTEM
    • KUNDENVERMÖGENBEWERTUNGSSYSTEM
    • EP1391836A1
    • 2004-02-25
    • EP02708693.3
    • 2002-03-27
    • DENTSU TEC INC.
    • WATARAI, Koji, c/o DENTSU TEC INC.KAWAI, Tetsuya, c/o DENTSU TEC INC.
    • G06F17/60G07G1/14
    • G06Q30/02G06Q20/20G06Q30/0202G06Q40/00G06Q40/04G07G1/14
    • The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A system 100 for evaluating customer equity according to the present invention comprises a computer system 2 for conducting sales management for a company, and an evaluation computer 10 connected to the computer system 2 via a communications line 5. The evaluation computer 10 comprises a Web server 11, a communications controller 15, an application server 12, and a database 14 for recording purchase records received from a company or store. The database comprises a table of original records 14a for recording purchase records in the order that they are generated, a master table of customers 14b, and a tabulation table 14c for sorting records by time period. The application server 12 comprises a purchase-data collecting means 12a, a customer-equity sorting means 12b, and a customer-equity evaluation means 12c. The customer-equity evaluation means 12c comprises a total-customer-equity tabulating means 12c-1; an average-customer-equity tabulating means 12c-2; a means of tabulating the customer-stability ratio 12c-3; and a customer-equity growth-ratio tabulating means 12c-4.
    • 本发明的目的是提供一种用于评估公司提供的产品和服务的客户权益的系统,同时考虑客户购买趋势,并提供评估重复客户和客户权益比率的方法 商店,地区和/或客户群体的增长率,并提供数据,以建立增加销售的最佳计划。 根据本发明的用于评估客户权益的系统100包括用于对公司进行销售管理的计算机系统2和经由通信线路5连接到计算机系统2的评估计算机10.评估计算机10包括Web服务器 11,通信控制器15,应用服务器12和用于记录从公司或商店接收的购买记录的数据库14。 数据库包括用于按照生成顺序记录购买记录的原始记录表14a,客户的主表14b,以及用于按时间段分类记录的制表14c。 应用服务器12包括购买数据收集装置12a,客户权益分类装置12b和客户资产评估装置12c。 客户权益评估装置12c包括总客户权益制表单元12c-1; 平均客户权益制表单元12c-2; 列出客户稳定性比率12c-3的方法; 和客户权益增长率制表装置12c-4。
    • 6. 发明公开
    • Tethered balloon
    • 束缚的气球
    • EP0933292A3
    • 2001-05-09
    • EP99101144.6
    • 1999-01-21
    • DENTSU TEC INC.Vip Corporation Co., Ltd.
    • Miyake, Kunihide c/oVIP Corporation Co., Ltd.
    • B64B1/50G09F21/06
    • G09F21/06B64B1/50
    • A tethered balloon (11) comprises a spherical balloon proper (12) inflated with a gas whose specific gravity is lower than that of the outside air, a gondola (21) attached to the bottom of the balloon proper (12), a vertical stabilizer (31) attached to the balloon proper (12), a connecting assembly (42) attached to the balloon proper (12), a tether (41) connected to the connecting assembly (42), and a tether holder (51) having a drum (53) to take up and pay off the tether (41) and placed on the ground. The connecting assembly (42) is positioned opposite to the vertical stabilizer (31) with the gondola (21) disposed in between. A straight line L CA connecting the center (C) of the balloon proper (12) and the connecting assembly (42) is inclined with respect to the central axis L CG of the balloon connecting the center (C) of the balloon proper (12) and the center of gravity (G) of the whole balloon (11). The balloon (11) is transversely stable because little force acts on the balloon (11) in a direction perpendicular to the wind. The balloon (11) also does not sway much in the direction of the wind because the straight line L CA is inclined with respect to the central axis L CG of the balloon (11).
    • 系绳气囊(11)包括:充气有比重低于外部气体的气体的球形气囊本体(12),连接到气球本体(12)底部的吊舱(21),垂直稳定器 (12)连接的连接组件(42),连接到所述气球本体(12)的连接组件(42),连接到所述连接组件(42)的系绳(41),以及具有 滚筒(53)将绳索(41)卷起并放回地面。 连接组件(42)与吊舱(21)之间设置的垂直稳定器(31)相对定位。 连接气球本体(12)的中心(C)和连接组件(42)的直线LCA相对于连接气球本体(12)的中心(C)的气球的中心轴线LCG倾斜, 整个气球(11)的重心(G)。 气球(11)横向稳定,因为在垂直于风的方向上作用在气球(11)上的力很小。 由于直线LCA相对于球囊(11)的中心轴线LCG倾斜,所以球囊(11)在风向上也不会晃动很多。
    • 7. 发明公开
    • CUSTOMER'S ASSETS EVALUATING SYSTEM
    • 消费者资产评估系统
    • EP1391836A4
    • 2007-11-14
    • EP02708693
    • 2002-03-27
    • DENTSU TEC INC
    • WATARAI KOJIKAWAI TETSUYA
    • G06Q10/00G06Q30/02G06Q50/00G07G1/14G06F17/60
    • G06Q30/02G06Q20/20G06Q30/0202G06Q40/00G06Q40/04G07G1/14
    • A customer's assets value evaluating system for evaluating the assets of commodities/services of a company by noting the trends of the customers. This system is intended to provide the evaluations of a customer keeping percentage and a customer's growth rate by shop, area and purchaser class and to provide information for making and executing an optimum plan for the sales promoting measure. The customer's assets value evaluating system (100) comprising an evaluating computer (10) connected with a sales managing computer system (2) of a company through a communication line is characterized in that the evaluating computer is constructed of a Web server, a communication control device, an application server (12) and a database (14) for recording therein the purchase record information received from the company or shop, that the database is provided with a source record table (14a) for recording purchase record information in order of occurrence, a customer master table (14b) and a sorting/totaling table (14c) for each period, that the application server (12) is provided with purchase information collecting means (12a), customer assets value sorting means (12b) and customer assets evaluating means (12c), and that the customer assets evaluating means (12c) is provided with a total customer's assets value calculating means (12c-1), average customer's assets value totaling means (12c-2), customer's stability percentage calculating means (12c-3) and customer's assets value growth rate calculating means (12c-4).