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1. 发明申请

US20110251873A1 METHOD, SYSTEM, AND COMPUTER READABLE RECORDING MEDIUM FOR GENERATING KEYWORD PAIRS FOR SEARCH ADVERTISEMENTS BASED ON ADVERTISEMENT PURCHASE HISTORY 审中-公开
标题翻译：用于根据广告采购历史搜索广告的关键字对的方法，系统和计算机可读记录介质
公开(公告)号：US20110251873A1
公开(公告)日：2011-10-13
申请号：US13123461
申请日：2009-10-09
申请人： Yoon Young Jung , Jae Keol Choi , Ar Reum Song , Jae Eun Kim
发明人： Yoon Young Jung , Jae Keol Choi , Ar Reum Song , Jae Eun Kim
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0201 , G06Q30/02
摘要： The present disclosure relates to a method, system and computer readable recording medium for generating a keyword pair for search advertisement based on advertisement purchase history. The method includes acquiring a set of search keywords for each of advertisers having purchased or attempted to purchase the search keywords to place search advertisement or to make an attempt to place the search advertisement, selecting at least two search keywords among the set of keywords, generating a keyword pair of the selected search keywords correlated to each other, and storing information regarding the generated keyword pair. It is possible to provide an improved keyword determination model capable of determining correlated search keywords without processing an enormous amount of data such as search keywords of all users or keywords appearing on all of web pages, thereby enabling more efficient data processing.
摘要翻译：本公开涉及一种用于基于广告购买历史生成用于搜索广告的关键字对的方法，系统和计算机可读记录介质。该方法包括：为购买或尝试购买搜索关键字的每个广告商获取一组搜索关键词，以放置搜索广告或尝试放置搜索广告，在该组关键字中选择至少两个搜索关键词，产生所选择的搜索关键字的关键字对彼此相关，并且存储关于生成的关键字对的信息。可以提供一种能够确定相关搜索关键字而不处理大量数据的改进的关键字确定模型，例如所有用户的搜索关键字或出现在所有网页上的关键字，从而实现更有效的数据处理。

2. 发明申请

US20100222903A1 METHOD AND SYSTEM FOR ANALYZING COMPETITION RESULT 有权
标题翻译：分析竞赛结果的方法与系统
公开(公告)号：US20100222903A1
公开(公告)日：2010-09-02
申请号：US12599921
申请日：2008-05-16
申请人： Yuwon Kim , Yoon Young Jung , Youn Sik Lee
发明人： Yuwon Kim , Yoon Young Jung , Youn Sik Lee
IPC分类号： G06F19/00 , G06N5/02
CPC分类号： G06Q10/10
摘要： A method and system for analyzing competition results is disclosed, the method comprising providing a probability model to analyze competition results including both information about options used for a competition process, and rank information of competition participants; and determining a first parameter about a pure ability of each competition participant, and a second parameter about advantages and disadvantages of the option used for the competition process by analyzing the competition results using the probability model, wherein the first and second parameters are determined by calculating a prior distribution of the second random variable, calculating a likelihood function of the second random variable, and estimating the first and second parameter through the use of the prior distribution of the second random variable and the likelihood function. This method and system can estimate the advantages and disadvantages of the options used for the process of competition, whereby the estimated advantages and disadvantages of the options are reflected on the design of competition or the adjustment of options when designing the competition such as the game, to thereby maximize the interest in competition.
摘要翻译：公开了一种用于分析竞争结果的方法和系统，所述方法包括提供概率模型以分析竞争结果，包括关于用于竞争过程的选项的信息以及竞争参与者的等级信息; 以及关于每个竞争参与者的纯能力确定第一参数，以及关于通过使用概率模型分析竞争结果的关于竞争过程所使用的选项的优点和缺点的第二参数，其中第一和第二参数通过计算第二随机变量的先验分布，计算第二随机变量的似然函数，以及通过使用第二随机变量和似然函数的先前分布来估计第一和第二参数。这种方法和系统可以估计用于竞争过程的选项的优缺点，从而在设计比赛时，比赛的设计或选项的设计，反映出选择的估计优缺点，从而最大限度地提高竞争的兴趣。

3. 发明授权

US08239048B2 Method and system for analyzing competition result 有权
标题翻译：分析竞赛结果的方法和系统
公开(公告)号：US08239048B2
公开(公告)日：2012-08-07
申请号：US12599921
申请日：2008-05-16
申请人： Yuwon Kim , Yoon Young Jung , Youn Sik Lee
发明人： Yuwon Kim , Yoon Young Jung , Youn Sik Lee
IPC分类号： G06F19/00
CPC分类号： G06Q10/10
摘要： A method and system for analyzing competition results is disclosed, the method comprising providing a probability model to analyze competition results including both information about options used for a competition process, and rank information of competition participants; and determining a first parameter about a pure ability of each competition participant, and a second parameter about advantages and disadvantages of the option used for the competition process by analyzing the competition results using the probability model, wherein the first and second parameters are determined by calculating a prior distribution of the second random variable, calculating a likelihood function of the second random variable, and estimating the first and second parameter through the use of the prior distribution of the second random variable and the likelihood function. This method and system can estimate the advantages and disadvantages of the options used for the process of competition, whereby the estimated advantages and disadvantages of the options are reflected on the design of competition or the adjustment of options when designing the competition such as the game, to thereby maximize the interest in competition.
摘要翻译：公开了一种用于分析竞争结果的方法和系统，所述方法包括提供概率模型以分析竞争结果，包括关于用于竞争过程的选项的信息以及竞争参与者的等级信息; 以及关于每个竞争参与者的纯能力确定第一参数，以及关于通过使用概率模型分析竞争结果的关于竞争过程所使用的选项的优点和缺点的第二参数，其中第一和第二参数通过计算第二随机变量的先验分布，计算第二随机变量的似然函数，以及通过使用第二随机变量和似然函数的先前分布来估计第一和第二参数。这种方法和系统可以估计用于竞争过程的选项的优缺点，从而在设计比赛时，比赛的设计或选项的设计，反映出选择的估计优缺点，从而最大限度地提高竞争的兴趣。

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