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1. 发明申请

US20110071902A1 METHOD, SYSTEM, AND DEVICE FOR SELECTING ADVERTISEMENT CONTENTS 审中-公开
标题翻译：用于选择广告内容的方法，系统和设备
公开(公告)号：US20110071902A1
公开(公告)日：2011-03-24
申请号：US12957134
申请日：2010-11-30
申请人： Yinyan Tan , Gang Shao , Pei Fu , Daqi Ren
发明人： Yinyan Tan , Gang Shao , Pei Fu , Daqi Ren
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A method, system, and device for selecting advertisement contents are provided. The method for selecting advertisement contents includes: receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information including a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. An advertisement includes multiple versions of advertisement description information, which enhances the flexibility in advertisement description and increases the opportunity of selecting and presenting the advertisement to users, thereby maximizing the benefit of the advertiser, saving the storage space, and reducing the amount of data transmission.
摘要翻译：提供了一种用于选择广告内容的方法，系统和设备。选择广告内容的方法包括：接收携带广告请求参数的广告请求; 将广告请求参数与包括版本字段的广告描述信息进行匹配; 并且返回匹配的广告描述信息，广告描述信息中的匹配版本字段以及与匹配的广告描述信息相对应的广告内容。广告包括广告描述信息的多个版本，这增强了广告描述的灵活性，并且增加了向用户选择和呈现广告的机会，从而最大化了广告商的利益，节省了存储空间，并且减少了数据传输量。

2. 发明申请

US20100250349A1 System and method for advertisement measuring and reporting 审中-公开
标题翻译：广告测量和报告系统和方法
公开(公告)号：US20100250349A1
公开(公告)日：2010-09-30
申请号：US12794521
申请日：2010-06-04
申请人： Jinjing Zhan , Gang Shao , Yinyan Tan , Pei Fu
发明人： Jinjing Zhan , Gang Shao , Yinyan Tan , Pei Fu
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The embodiments of the present invention disclose an advertisement measuring and reporting system and method. The system includes an advertisement client adapted to communicate with an advertisement server about advertisement; the advertisement client is adapted to obtain user interactions with advertisement, process the user interactions with advertisement according to an advertisement metrics policy, and report the processed user interactions with advertisement to the advertisement server; and the advertisement server is adapted to collect the processed user interactions with advertisement. Meanwhile, the embodiment of the present invention also provides a terminal, an advertisement client, an advertisement server, an advertisement measuring and reporting method and an advertisement interaction record collection method. The technical scheme of the embodiment of the present invention is employed to effectively improve the utilization of a network, facilitate advertisement launch and counting, and benefit the development of the advertising service.
摘要翻译：本发明的实施例公开了广告测量和报告系统和方法。该系统包括适于与广告服务器通信关于广告的广告客户端; 广告客户端适于获取用户与广告的交互，根据广告度量策略处理用户与广告的交互，并将处理后的用户与广告的交互报告给广告服务器; 并且广告服务器适于收集处理后的用户与广告的交互。同时，本发明的实施例还提供了终端，广告客户端，广告服务器，广告测量和报告方法以及广告交互记录收集方法。采用本发明实施例的技术方案来有效地提高网络的利用率，促进广告发布和点播，有利于广告业务的发展。

3. 发明申请

US20090248644A1 METHOD AND APPARATUS FOR GENERATING USER ATTRIBUTE INFORMATION 审中-公开
标题翻译：用于生成用户属性信息的方法和装置
公开(公告)号：US20090248644A1
公开(公告)日：2009-10-01
申请号：US12413117
申请日：2009-03-27
申请人： Pei Fu , Gang Shao , Jieping Zhong
发明人： Pei Fu , Gang Shao , Jieping Zhong
IPC分类号： G06F17/30 , G06F15/173
CPC分类号： H04L67/22 , G06Q30/02 , H04L67/04 , H04L67/18 , H04L67/306 , H04W4/029
摘要： A method for generating user attribute information includes: receiving event information which carries a time range, a space range and an event ID of an event; collecting users compliant with preset conditions according to the time range and space range in the event information to form a user collection; obtaining extended attributes of the event from the event information corresponding to the event ID; and generating attribute information of the users in the user collection correlated with the event according to the extended attributes of the event. An apparatus for generating user attribute information is also provided. The technical solution of the present invention reflects the characteristic attributes of the user accurately.
摘要翻译：一种用于生成用户属性信息的方法包括：接收携带事件的时间范围，空间范围和事件ID的事件信息; 根据事件信息的时间范围和空间范围收集符合预设条件的用户，形成用户收藏; 从与事件ID对应的事件信息中获取事件的扩展属性; 以及根据事件的扩展属性生成与事件相关的用户集合中的用户的属性信息。还提供了一种用于生成用户属性信息的装置。本发明的技术方案精确地反映了用户的特征属性。

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