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1. 发明公开

KR20120092654A System and method for word-of-mouth advertising 审中-公开
标题翻译：用于道路广告的系统和方法
公开(公告)号：KR20120092654A
公开(公告)日：2012-08-21
申请号：KR20127014771
申请日：2009-01-08
申请人： YAHOO INC
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH , MARTINEZ RONALD
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0241 , G06Q50/01
摘要： 분산된 네트워크들 상의 디스플레이된 미디어 오브젝트들과 관련된 구두 광고 및 판매 지원을 용이하게 하는 시스템 및 방법이 설명된다. 시스템은 브랜드, 상품, 또는 서비스의 광고에 액세스하는 네트워크 사용자에게 하나 이상의 지지자들을 제공한다. 상기 지지자들 중 하나 이상은 사용자와 사회적으로 관련이 있을 수 있다. 상기 지지자들과의 사용자 상호 작용들이 실시간 통신 네트워크를 통하여 용이하게 되고, 후속의 상업상 활동이 추적되고, 구두 지지의 값이 캡처되고 분배된다.

2. 发明公开

KR20120081222A System and method for determination and display of personalized distance 审中-公开
标题翻译：用于确定和显示个人化距离的系统和方法
公开(公告)号：KR20120081222A
公开(公告)日：2012-07-18
申请号：KR20127013908
申请日：2009-06-04
申请人： YAHOO INC
发明人： KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
IPC分类号： H04W64/00 , G06Q50/10 , H04W4/02
CPC分类号： G01C21/3667 , G01C21/00 , G01C21/343 , G01C21/3484 , G01C21/3679 , G06F17/3087 , G06Q30/0266 , G06Q50/01 , G06Q50/30 , H04L67/18 , H04W4/02 , H04W4/023 , H04W4/18
摘要： 본 발명은 개인화된 거리의 결정 및 표시를 위한 시스템과 방법을 개시한다. 개인화된 거리의 결정을 위한 요청이 네트워크를 통해 수신되고, 요청은 요청한 사용자의 식별, 및 적어도 시작 위치와 종료 위치를 포함하는 복수의 현실세계 실체를 포함한다. 하나 이상의 루트가 제1 위치와 제2 위치 사이에 결정된다. 네트워크를 통해 이용가능한 데이터의 글로벌 인덱스를 이용하여, 요청한 사용자와 각각의 현실세계 실체와 루트에 관련된 네트워크를 통해 이용가능한 공간, 시간, 화제, 및 사회 데이터가 검색된다. 요청한 사용자와 각각의 현실세계 실체와 루트에 관련된 공간, 시간, 화제, 및 사회 데이터를 이용하여, 개인화된 거리가 네트워크를 통해 제1 위치와 제2 위치 사이에 계산된다. 루트에 대해 계산된 개인화된 거리의 표현이 표시 매체에 표시된다.

3. 发明专利

HK1138391A1 METHOD AND SYSTEM FOR UNAUTHORIZED CONTENT DETECTION AND REPORTING 未知
公开(公告)号：HK1138391A1
公开(公告)日：2010-08-20
申请号：HK10103570
申请日：2010-04-13
申请人： YAHOO INC
发明人： MARTINEZ RONALD , DINERMAN KRISTINA
IPC分类号： G06F20060101
摘要： Systems and methods have been developed for detecting the use of rights in media, for example, where the use is based on a content file's presentation on a network. Systems and methods have been developed for determining likely rights owners for content files. Systems and methods may detect and report such use to a purported owner of the rights. Systems and methods have also been developed for offering these rights owners structured, up-to-date online reviewing of the content files, takedown options with respect to the content files, and options to claim revenue generation related to the content files. These systems and methods may control the use of the content file on a network through charging royalties, distributing advertising revenues associated with the content file to the owner, attributing the content file to the owner, restricting access to the content file, using legal action, or through other techniques.

4. 发明专利

HK1209536A1 METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA 未知
公开(公告)号：HK1209536A1
公开(公告)日：2016-04-01
申请号：HK15110191
申请日：2015-10-16
申请人： YAHOO INC
发明人： MARTINEZ RONALD , DAVIS MARC , HAYASHI NATHANAEL JOE , KALABOUKIS CHRIS
IPC分类号： G06F20060101 , H04L20060101 , G06Q20060101 , G11B20060101
摘要： Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user's mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.

5. 发明公开

EP2084924A4 METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA 审中-公开
标题翻译： VERFAHREN，SYSTEME UND VORRICHTUNGEN ZUR ABLIEFERUNG VON MEDIEN
公开(公告)号：EP2084924A4
公开(公告)日：2010-06-02
申请号：EP07864445
申请日：2007-11-15
申请人： YAHOO INC
发明人： MARTINEZ RONALD , DAVIS MARC , HAYASHI NATHANAEL JOE , KALABOUKIS CHRIS
IPC分类号： G06F17/30
CPC分类号： G06F17/30035 , G06Q30/02 , G06Q50/01 , G11B27/322 , H04L67/22
摘要： Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user's mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.
摘要翻译：提供了向用户收集数据和呈现媒体的系统，方法和装置。系统通常包括与电子设备相关联的数据收集模块。数据收集模块将收集的数据传送到管理模块，该管理模块基于所收集的数据管理至少一个用户简档。管理模块可以基于用户简档来选择用于呈现给用户的媒体，并且所选择的媒体可以经由与用户共同定位的媒体输出设备（例如用户的移动电子设备的显示器）显示给用户，或者与用户共同定位的电视，计算机，广告牌或其他显示器。还提供了相关方法。

6. 发明公开

EP2132701A4 POINT OF PRESENCE DISTRIBUTION MECHANISM FOR DIGITAL CONTENT OBJECTS 审中-公开
标题翻译： POP-VERTEILUNGSMECHANISMUSFÜRDIGITALE INHALTSOBJEKTE
公开(公告)号：EP2132701A4
公开(公告)日：2015-03-11
申请号：EP08744500
申请日：2008-03-27
申请人： YAHOO INC
发明人： MARTINEZ RONALD
IPC分类号： G06Q50/00
CPC分类号： G06F17/30876 , G06Q30/02 , G06Q50/00 , H04L67/02 , H04L67/34
摘要： Particular embodiments of the present invention are related to a point-of-presence distribution system mechanism facilitating distribution and use of digital content, ad content and revenue generation opportunities.
摘要翻译：本发明的特定实施例涉及促进数字内容的分发和使用，广告内容和创收机会的现场分布系统机制。

7. 发明公开

EP2329450A4 SYSTEM AND METHOD FOR CONTEXT ENHANCED MESSAGING 审中-公开
标题翻译：系统和方法上下文先进的信息
公开(公告)号：EP2329450A4
公开(公告)日：2012-10-24
申请号：EP09808585
申请日：2009-08-04
申请人： YAHOO INC
发明人： MARTINEZ RONALD , DAVIS MARC ELIOT , SPIEGELMAN MICHAEL , PARETTI CHRISTOPHER T , GHEZZI NICOLA STEFANO , HIGGINS CHRISTOPHER WILLIAM , KALABOUKIS CHRIS
IPC分类号： H04L12/58
CPC分类号： H04L51/10 , H04L51/00 , H04L67/306

8. 发明申请

WO2010059309A3 SYSTEM AND METHOD FOR URL BASED QUERY FOR RETRIEVING DATA RELATED TO A CONTEXT 审中-公开
标题翻译：基于URL的查询用于检索与上下文相关的数据的系统和方法
公开(公告)号：WO2010059309A3
公开(公告)日：2010-07-15
申请号：PCT/US2009060379
申请日：2009-10-12
申请人： YAHOO INC , MARTINEZ RONALD , HIGGINS CHRISTOPHER WILLIAM , O'SULLIVAN JOSEPH JAMES , DAVIS MARC ELIOT
发明人： MARTINEZ RONALD , HIGGINS CHRISTOPHER WILLIAM , O'SULLIVAN JOSEPH JAMES , DAVIS MARC ELIOT
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： A system and method for URL based query for retrieving data related to a context. A request is received over a network from a user for data related to a context, wherein the request is a URL comprising a context query comprising at least one context criteria. The context criteria are parsed and translated and disambiguated. A network data query is formulated based on the context criteria so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the context query so as to identify at least one data object that relates to context criteria. Permissions relating to the identified data objects are checked and references to the data objects are transmitted over the network to the user.
摘要翻译：用于检索与上下文相关的数据的基于URL的查询的系统和方法。通过网络从用户接收与上下文有关的数据的请求，其中该请求是包括上下文查询的URL，该上下文查询包括至少一个上下文标准。上下文标准被解析并翻译和消歧。基于上下文标准来制定网络数据查询，以便经由网络搜索经由网络可用并涉及上下文查询的用户简档数据，社交网络数据，空间数据，时间数据和主题数据以识别至少一个与上下文标准相关的数据对象。检查与识别的数据对象相关的权限，并且通过网络将对数据对象的引用传送给用户。

9. 发明公开

EP2095263A4 RIGHTS ENGINE 审中-公开
标题翻译：权指标
公开(公告)号：EP2095263A4
公开(公告)日：2012-01-04
申请号：EP07864116
申请日：2007-11-08
申请人： YAHOO INC
发明人： MARTINEZ RONALD , SIINO JOSEPH KENT , KALABOUKIS CHRIS THEODORE
IPC分类号： G06F17/00 , G06F21/00
CPC分类号： G06F21/105

10. 发明公开

EP2095324A4 LINK RETROFITTING OF DIGITAL MEDIA OBJECTS 审中-公开
标题翻译： VERBINDUNGSNACHRÜSTUNGVON DIGITALEN MEDIENOBJEKTEN
公开(公告)号：EP2095324A4
公开(公告)日：2011-11-23
申请号：EP07869444
申请日：2007-12-18
申请人： YAHOO INC
发明人： MARTINEZ RONALD , KALABOUKIS CHRIS
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0277 , G06F17/30864 , G06Q30/02 , G06Q30/0273
摘要： A digital media link embedding mechanism for generating one or more links for digital media objects embedded in network resources, such as HyperText Markup Language (HTML) or extensible markup language (XML) pages. Particular implementations of the invention allow network application hosting sites, such as blogging sites and social networking or media sites, to automatically insert revenue generating and/or informational links in proximity to digital media objects embedded by users into personal pages, blog entries, on-line forum posts, and the like. In one implementation, analysis to generate the media links focuses on data surrounding a given digitial content object to improve the relevance, or descriptiveness, of the links. Such media-related ad or search links may be more performant (relative to clickthru rates), since the concepts or keywords used to generate the ad and or search are extracted from data surrounding the digital content.
摘要翻译：一种数字媒体链接嵌入机制，用于为嵌入在诸如超文本标记语言（HTML）或可扩展标记语言（XML）网页的网络资源中的数字媒体对象生成一个或多个链接。本发明的特定实施方式允许诸如博客站点和社交网络或媒体站点之类的网络应用托管站点自动地将接收到由用户嵌入的数字媒体对象的收入生成和/或信息链接插入个人页面，博客条目，线论坛帖子等。在一个实现中，用于生成媒体链接的分析侧重于围绕给定数字内容对象的数据，以提高链接的相关性或描述性。由于用于生成广告和/或搜索的概念或关键词是从数字内容周围的数据中提取的，所以与媒体相关的广告或搜索链接可能更具有性能（相对于点击率）。

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