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    • 8. 发明授权
    • Placement attribute targeting
    • 展示位置属性定位
    • US09058608B2
    • 2015-06-16
    • US11854420
    • 2007-09-12
    • Rama RanganathDeepak JindalChing LawGokul Rajaram
    • Rama RanganathDeepak JindalChing LawGokul Rajaram
    • G06F3/00G06Q30/02G06F17/00G06F3/048
    • G06Q30/0251G06F17/3089G06Q30/02G06Q30/0277
    • Methods, computer-readable media, and systems for placement attribute targeting are described. In one example, an advertiser can specify attributes of one or more web pages on which their advertisements can be displayed. Based on a page attribute of the web page that a user accesses, one or more advertisements can be transmitted to the user for display, where the advertisements are chosen such that the page attribute matches the attribute specified by the advertiser. In some implementations, a computer-implemented method includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
    • 描述了用于放置属性定位的方法,计算机可读介质和系统。 在一个示例中,广告商可以指定可以在其上显示其广告的一个或多个网页的属性。 基于用户访问的网页的页面属性,可以向用户发送一个或多个广告以进行显示,其中选择广告使得页面属性与广告商指定的属性相匹配。 在一些实现中,计算机实现的方法包括:确定要在一个位置处向用户显示的网页的属性,选择与所确定的网页属性相对应的内容,以及将所选择的内容发送到所述显示位置至少 网页的一部分。
    • 10. 发明授权
    • Determining a number of users behind a set of one or more internet protocol (IP) addresses
    • 确定一组一个或多个互联网协议(IP)地址后面的用户数量
    • US07761558B1
    • 2010-07-20
    • US11479154
    • 2006-06-30
    • Deepak JindalRama RanganathGokul RajaramFong Shen
    • Deepak JindalRama RanganathGokul RajaramFong Shen
    • G06F15/173G06F15/16
    • H04L67/303H04L67/02H04L67/22
    • IP address-user number estimates may be determined by accepting IP address usage information associating various IP addresses with various client identifiers, and generating an estimate of a number of users for at least one of the IP addresses using the IP address usage information. If the client identifiers include cookies, the estimate of a number of users for at least one of the IP address might be generated, in part, by determining a number of cookies for the at least one IP address for a given period of time, and multiplying the first ratio by a second, predetermined, ratio of a number of users per cookie for the given time period. If the client identifiers are user-agent parameters and/or browser parameters (e.g., screen setting information, time zone, history length, whether or not Java enabled, number of plug-ins, mime types, etc.), the estimate of a number of users per IP address might be generated, in part, by determining a ratio of unique sets of user agent and/or browser parameters for an IP address.
    • 可以通过接受将各种IP地址与各种客户端标识符相关联的IP地址使用信息,以及使用IP地址使用信息生成至少一个IP地址的用户数量的估计来确定IP地址 - 用户号码估计。 如果客户端标识符包括cookie,则可以通过在给定的时间段内确定至少一个IP地址的cookie的数量来部分地生成用于至少一个IP地址的用户数量的估计,以及 将第一比率乘以给定时间段内每个cookie的用户数量的第二预定比例。 如果客户端标识符是用户代理参数和/或浏览器参数(例如,屏幕设置信息,时区,历史长度,是否启用Java,插件数量,MIME类型等),估计的 可以通过确定IP地址的用户代理和/或浏览器参数的唯一集合的比例来部分地生成每IP地址的用户数。