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    • 2. 发明申请
    • Method of protecting a brand by sale promotion
    • 通过销售促销来保护品牌的方法
    • US20060208071A1
    • 2006-09-21
    • US11132217
    • 2005-05-19
    • Wei ChangTun-Nien Hsu
    • Wei ChangTun-Nien Hsu
    • G06K15/00G07G1/14
    • G06Q30/06G06Q30/02G06Q30/0212G06Q30/0248
    • A method of protecting a brand by sale promotion includes the steps of (a) establishing an identification code of a product into a server by a manufacturer while encoding the identification code into a label of the product, wherein the identification code includes at least an attribute of the product; (b) shipping out the product to a retailer from the manufacturer; (c) enabling the identification code of the tag to be read by a consumer using a reader of the retailer to authenticate the authenticity of the product; (d) sending back the identification code to the server while the server determines the authenticity of the product and perform a prize check process according to the identification code; and (e) analyzing and saving the sale condition of the product.
    • 通过销售促销来保护品牌的方法包括以下步骤:(a)在将所述识别码编码到所述产品的标签中的同时,由制造商将产品的识别码建立到服务器中,其中所述识别码至少包括属性 的产品; (b)将产品运往制造商的零售商处; (c)使用零售商的读者能够使消费者阅读标签的识别码,以验证产品的真实性; (d)当服务器确定产品的真实性并根据识别码执行奖品检查处理时,将识别码发回服务器; (e)分析和保存产品的销售状况。