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    • 4. 发明授权
    • Advertisement insert apparatus and advertisement insert method, and storage medium
    • 广告插入装置和广告插入方法以及存储介质
    • US07650617B2
    • 2010-01-19
    • US10343777
    • 2002-06-06
    • Masaaki HoshinoTomohiro Tsunoda
    • Masaaki HoshinoTomohiro Tsunoda
    • H04N7/16
    • H04N21/26233G06Q30/02H04N7/17318H04N21/254H04N21/25866H04N21/25891H04N21/4331H04N21/4622H04N21/4782H04N21/812
    • An objective function and a constraint expression are established by a scheme of the invention as conditions for selecting advertisement information to be inserted into a slot in a content. The objective function is used to maximize a total of cost values held by the advertisements selected to be inserted into slots. The constraint expression is used to equalize totaled lengths of the selected advertisements with the length of the slots. The objective function and constraint expression making up the selection conditions are solved as a mathematical programming assignment problem, whereby advertisement information is selected for insertion into predetermined slots in a manner maximizing the benefits of the parties participating in the scheme. In a setup of moving picture streaming distribution, the scheme allows suitable advertisement information to be inserted selectively into slots of contents.
    • 通过本发明的方案作为选择要插入到内容的时隙中的广告信息的条件来建立目标函数和约束表达。 目标函数用于最大化由选择插入到时隙中的广告所保持的成本值的总和。 约束表达式用于使所选择的广告的总长度与时隙的长度相等。 构成选择条件的目标函数和约束表达式被解决为数学规划分配问题,由此选择广告信息以将参与该方案的各方的利益最大化的方式插入到预定时隙中。 在运动图像流分发的设置中,该方案允许将适当的广告信息有选择地插入到内容的时隙中。
    • 8. 发明申请
    • Information processing system, method, and program
    • 信息处理系统,方法和程序
    • US20090132905A1
    • 2009-05-21
    • US11909952
    • 2006-04-03
    • Masaaki Hoshino
    • Masaaki Hoshino
    • G06F17/30G06F3/048G06F7/06
    • G06Q30/0631G06F17/30743G06F17/30749G06F17/30752G06F17/30766
    • The present invention relates to an information processing system, method, and program which are capable of presenting a more persuasive recommendation reason. When a music CD meeting a user's preference is selected by a server apparatus, a recommendation screen is displayed onto the display of the user apparatus. The detailed information 11 including the titles of the pieces of music included in the recommended music CD and a recommendation reason 12 are displayed on the recommendation screen. A comment on the music CD (recommended music CD), which is written by a certain music commentator, is used for the display of the recommendation reason 12. Out of the comment, the words that has served for the recommendation or the sentences including that word are underlined, etc., and thus is displayed more noticeably than the other words and sentences. The present invention can be applied to an apparatus which selects and presents an item meeting the user's preference.
    • 本发明涉及能够呈现更有说服力的推荐理由的信息处理系统,方法和程序。 当通过服务器装置选择满足用户偏好的音乐CD时,将推荐画面显示在用户装置的显示器上。 包括在推荐音乐CD中的音乐片段的标题的详细信息11和推荐原因12被显示在推荐屏幕上。 由某个音乐评论员撰写的音乐CD(推荐音乐CD)的评论用于显示推荐原因12.在评论中,为推荐或包括该项推荐的句子而提供的词语 字下划线等,因此比其他单词和句子更显着地显示。 本发明可以应用于选择和呈现满足用户偏好的项目的装置。