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1. 发明申请

US20120265608A1 AD BASKET 审中-公开
公开(公告)号：US20120265608A1
公开(公告)日：2012-10-18
申请号：US13087904
申请日：2011-04-15
申请人： Tarun Bhatia , Abhay Gupta , Eric Bax
发明人： Tarun Bhatia , Abhay Gupta , Eric Bax
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0207
摘要： The present invention provides techniques in which an advertisement basket application is provided to a user. Through the application, the user can store advertisements, including promotions or coupons, as the user enters or encounters them online, as well as tag data about stored advertisements. The user can later search for and retrieve a stored advertisement for use at an appropriate time. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. User interactions with stored advertisements can be used in measuring advertisement and campaign performance, which may include brand engagement value.
摘要翻译：本发明提供了向用户提供广告筐应用的技术。通过应用，用户可以存储广告，包括促销或优惠券，当用户在线进入或遇到时，以及标签关于存储的广告的数据。用户可以随后在适当的时间搜索和检索存储的广告以供使用。存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。用户与存储的广告的交互可以用于测量广告和广告系列的表现，其中可能包括品牌参与价值。

2. 发明申请

US20130297405A1 TIME SLICING IN ONLINE ADVERTISING EXPERIMENTATION 审中-公开
标题翻译：在线广告实验的时间推移
公开(公告)号：US20130297405A1
公开(公告)日：2013-11-07
申请号：US13462976
申请日：2012-05-03
申请人： Ayman Farahat , Tarun Bhatia , Eric Bax
发明人： Ayman Farahat , Tarun Bhatia , Eric Bax
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Techniques are provided that can be used in experimentation in online advertising. In an experiment, a short, recurring time interval during a period may be divided into a set of segments. Serving opportunities to users occurring during each of the segments may be associated with a particular specified experimental treatment. The short duration of the interval and segments may aid in reducing experimental bias by reducing variation in non-experimental variables between different treatment groups. User behavior following experimental treatment may be tracked and utilized in measurement of user response associated with the treatment. Results of the experiment may be utilized in optimizing aspects of an online advertising campaign.
摘要翻译：提供了可用于在线广告实验的技术。在一个实验中，在一段时间内短暂的重复的时间间隔可以被分成一组段。在每个细分期间发生的用户的机会可能与特定的特定实验治疗相关联。间隔和段的短期可能有助于通过减少不同治疗组之间非实验变量的变异来减少实验偏倚。可以跟踪实验治疗后的用户行为，并用于测量与治疗相关的用户反应。实验结果可用于优化在线广告活动的各个方面。

3. 发明申请

US20120310745A1 SYSTEM FOR MANAGING ADVERTISEMENTS AND PROMOTIONS 审中-公开
标题翻译：管理广告和促销的系统
公开(公告)号：US20120310745A1
公开(公告)日：2012-12-06
申请号：US13149453
申请日：2011-05-31
申请人： Tarun Bhatia , Ayman Farahat
发明人： Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A computer-implemented method of marketing includes identifying an opportunity to serve an advertisement or a promotion to a user. Information about the user is gathered. Through the use of at least one processor, an expected responsiveness of the user to advertisements is determined based on the gathered information. Through the use of the at least one processor, an expected responsiveness of the user to promotions is also determined based on the gathered information. The advertisement or the promotion is provided to the user based on the determined expected responsiveness of the user to advertisements and the determined expected responsiveness of the user to promotions.
摘要翻译：计算机实现的营销方法包括识别为用户提供广告或促销的机会。收集有关用户的信息。通过使用至少一个处理器，基于所收集的信息来确定用户对广告的预期响应性。通过使用至少一个处理器，还基于收集的信息来确定用户对促销的预期响应性。基于用户对广告的确定的预期响应性和用户对促销的确定的预期响应性，向用户提供广告或促销。

4. 发明申请

US20120022937A1 ADVERTISEMENT BRAND ENGAGEMENT VALUE 审中-公开
标题翻译：广告品牌参与价值
公开(公告)号：US20120022937A1
公开(公告)日：2012-01-26
申请号：US12841900
申请日：2010-07-22
申请人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
发明人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured.
摘要翻译：本发明提供了与在线广告品牌参与价值相关联的技术，其对于品牌广告商可能是至关重要的。还包括在各种在线和离线广告媒体和场馆中使用品牌参与价值的技术。提供了进行实验的技术，例如眼球跟踪实验，其包括测量以确定特定在线广告印象的品牌参与价值。来自实验的信息用于确定品牌参与价值或预期的品牌参与价值，其中品牌参与价值未被衡量的在线广告展示。

5. 发明申请

US20110231243A1 CUSTOMER STATE-BASED TARGETING 审中-公开
标题翻译：以客户为基础的目标
公开(公告)号：US20110231243A1
公开(公告)日：2011-09-22
申请号：US12726518
申请日：2010-03-18
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0254 , G06Q30/0255
摘要： Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified.
摘要翻译：提供了针对在线广告的技术。提供了一种方法，其包括将个体分成状态，一组可能的状态，相对于关于产品或品牌的关系。分类可能是基于离线和在线信息。各州可能涉及个人在出售或品牌方面的处理程度。该个人至少部分地基于个人被分类的状态的针对性的在线广告。

6. 发明申请

US20110225021A1 EMOTIONAL MAPPING 有权
标题翻译：情感映射
公开(公告)号：US20110225021A1
公开(公告)日：2011-09-15
申请号：US12723520
申请日：2010-03-12
申请人： DARSHAN V. KANTAK , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： DARSHAN V. KANTAK , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译：提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。获得有关用户在线活动和用户内容选择的信息。至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。

7. 发明授权

US09183564B2 Framework for marketplace analysis 有权
标题翻译：市场分析框架
公开(公告)号：US09183564B2
公开(公告)日：2015-11-10
申请号：US13538902
申请日：2012-06-29
申请人： Tarun Bhatia , Prasad Chalasani , Rohit Chandra
发明人： Tarun Bhatia , Prasad Chalasani , Rohit Chandra
IPC分类号： G06F17/00 , G06Q10/06 , G06Q30/02
CPC分类号： G06Q30/0202 , G06Q30/0201 , G06Q30/0204 , G06Q30/0206
摘要： A marketplace diagnostics framework for analyzing and managing online marketplaces.
摘要翻译：用于分析和管理在线市场的市场诊断框架。

8. 发明授权

US08982898B2 Creation and deletion of logical ports in a logical switch 有权
标题翻译：在逻辑交换机中创建和删除逻辑端口
公开(公告)号：US08982898B2
公开(公告)日：2015-03-17
申请号：US12575611
申请日：2009-10-08
申请人： Sathish Kumar Gnanasekaran , Subramanian Lakshmanan , Tarun Bhatia , Badrinath Kollu , Xupei Liang , Leifang Hu , Bei Wang
发明人： Sathish Kumar Gnanasekaran , Subramanian Lakshmanan , Tarun Bhatia , Badrinath Kollu , Xupei Liang , Leifang Hu , Bei Wang
IPC分类号： H04L12/28 , H04L12/947 , H04L12/933
CPC分类号： H04L49/25 , H04L49/109
摘要： A Layer 2 network switch is partitionable into a plurality of switch fabrics. The single-chassis switch is partitionable into a plurality of logical switches, each associated with one of the virtual fabrics. The logical switches behave as complete and self-contained switches. A logical switch fabric can span multiple single-chassis switch chassis. Logical switches are connected by inter-switch links that can be either dedicated single-chassis links or logical links. An extended inter-switch link can be used to transport traffic for one or more logical inter-switch links. Physical ports of the chassis are assigned to logical switches and are managed by the logical switch. Legacy switches that are not partitionable into logical switches can serve as transit switches between two logical switches.
摘要翻译：二层网络交换机可分割成多个交换结构。单机箱交换机可分割成多个逻辑交换机，每个逻辑交换机与虚拟结构之一相关联。逻辑交换机表现为完整和自包含的交换机。逻辑交换矩阵可以跨多个单机箱交换机机箱。逻辑交换机通过可以是专用单机箱链路或逻辑链路的交换机间链路连接。可以使用扩展的交换机间链路来传输一个或多个逻辑交换机间链路的业务。机箱的物理端口分配给逻辑交换机，由逻辑交换机管理。不可分割到逻辑交换机的旧式交换机可以用作两个逻辑交换机之间的转接交换机。

9. 发明申请

US20120265605A1 MOBILE COUPON BASKET 审中-公开
标题翻译：手机篮子
公开(公告)号：US20120265605A1
公开(公告)日：2012-10-18
申请号：US13088257
申请日：2011-04-15
申请人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0239
摘要： Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.
摘要翻译：提供了一种技术，其中向诸如移动用户的用户提供广告筐应用，用户可以通过该广告筐应用来存储用户在线上进入或遇到的广告，包括促销或优惠券。存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。在检测到指示存储的广告的潜在使用的触发条件或条件时，向用户提供电子警报。与存储的广告的用户交互被跟踪并用于测量广告性能，其可以包括品牌参与价值。

10. 发明申请

US20110264531A1 WATCHING A USER'S ONLINE WORLD 审中-公开
标题翻译：观看用户的在线世界
公开(公告)号：US20110264531A1
公开(公告)日：2011-10-27
申请号：US12767246
申请日：2010-04-26
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
IPC分类号： G06F15/173 , G06Q30/00 , G06F15/16 , G06F17/30
CPC分类号： G06Q30/0269 , H04L51/32
摘要： The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold.
摘要翻译：本发明提供了用于评估与一个或多个基于Web的活动或用户的通信相关联的用户的情绪的方法和系统，其可以包括与一个或多个社交网络应用相关联的消息。此外，与评估情绪相关的信息或服务被提供给用户或另一用户。例如，如果意外或负面情绪达到或超过指定的阈值，则可以提醒用户或者可以采取动作。

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