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1. 发明申请

WO2016086076A1 METHODS AND APPARATUS TO PROJECT RATINGS FOR FUTURE BROADCASTS OF MEDIA 审中-公开
标题翻译：对未来媒体广播项目评级的方法和设备
公开(公告)号：WO2016086076A1
公开(公告)日：2016-06-02
申请号：PCT/US2015/062554
申请日：2015-11-24
申请人： THE NIELSEN COMPANY (US), LLC
发明人： CUI, Jingsong , DOE, Peter, Campbell , SEREDAY, Scott
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0202 , G06Q30/0201 , G06Q50/01 , H04N21/251 , H04N21/252 , H04N21/25891 , H04N21/44222 , H04N21/4532 , H04N21/4665 , H04N21/6582
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to project ratings for future broadcasts of media. An example method includes normalizing, with a processor, audience measurement data corresponding to media exposure data, social media exposure data and programming information associated with a future quarter to determine normalized audience measurement data. The example method also includes classifying a media asset based on the programming information to determine a media asset classification. The example method also includes building, with the processor, a projection model based on a first subset of the normalized audience measurement data, the first subset of the normalized audience measurement data associated with a first time frame relative to the future quarter, the first subset of the normalized audience measurement data based on the media asset classification, and applying, with the processor, the programming information to the projection model to project ratings for the media asset.
摘要翻译：公开了方法，装置，系统和制品，以对未来的媒体广播进行评估。示例性方法包括使用处理器归一化对应于媒体曝光数据的受众测量数据，社交媒体曝光数据和与未来季度相关联的节目信息，以确定归一化的观众测量数据。示例性方法还包括基于节目信息对媒体资产进行分类以确定媒体资产分类。示例性方法还包括利用处理器构建基于归一化的受众测量数据的第一子集的投影模型，与第一时间帧相对于未来季度的归一化的受众测量数据的第一子集，第一子集基于媒体资产分类的归一化的受众测量数据，并将处理器将节目信息应用于投影模型以对媒体资产进行投影评级。

2. 发明申请

WO2016086075A1 METHODS AND APPARATUS TO PREDICT TIME-SHIFTED EXPOSURE TO MEDIA 审中-公开
标题翻译：预测曝光时间的方法和装置
公开(公告)号：WO2016086075A1
公开(公告)日：2016-06-02
申请号：PCT/US2015/062551
申请日：2015-11-24
申请人： THE NIELSEN COMPANY (US), LLC
发明人： CUI, Jingsong , DOE, Peter, Campbell
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0202 , G06Q30/0201 , G06Q50/01 , H04N21/251 , H04N21/252 , H04N21/25891 , H04N21/44222 , H04N21/4532 , H04N21/4665 , H04N21/6582
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to predict timeshifted exposure to media. An example method includes normalizing, with a processor, audience measurement data corresponding to media exposure data and social media activity data. The example method also includes building an estimation model based on a relationship between a first subset of the normalized audience measurement data associated with a characteristic of the media asset and historical rating lift measurements associated with the media asset. The example method also includes estimating, with the processor, current ratings for the media asset based on time-period based ratings and broadcast time-periods. The example method also includes applying data related to the media asset and the estimated current ratings to the estimation model to estimate, with the processor, the ratings lift for the media asset.
摘要翻译：公开了方法，装置，系统和制品以预测时间间隔的介质暴露。示例性方法包括使用处理器归一化对应于媒体曝光数据和社交媒体活动数据的观众测量数据。示例性方法还包括基于与媒体资产的特征相关联的归一化的受众测量数据的第一子集与与媒体资产相关联的历史评级提升测量值之间的关系建立估计模型。该示例方法还包括使用处理器，基于基于时间段的评级和广播时间段来估计媒体资产的当前评级。示例性方法还包括将与媒体资产相关的数据和估计的当前等级应用于估计模型，以便与处理器估计媒体资产的评级提升。

3. 发明公开

EP2140375A2 METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES 审中-公开
标题翻译：方法和设备到达率和频率值的航班时刻表PLANS计算
公开(公告)号：EP2140375A2
公开(公告)日：2010-01-06
申请号：EP08732205.3
申请日：2008-03-14
申请人： The Nielsen Company (US), LLC.
发明人： DOE, Peter, Campbell
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： Methods and apparatus to compute reach and frequency values for flighted schedules are disclosed. An example method includes selecting two media components from a plurality of media components, and calculating a first flighted schedule campaign reach based on the two media components. The example method also includes repeating the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.

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