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    • 9. 发明授权
    • Placement identification and reservation
    • 放置识别和预约
    • US08521598B1
    • 2013-08-27
    • US13620456
    • 2012-09-14
    • Parag SamdadiyaRama RanganathJoerg Heilig
    • Parag SamdadiyaRama RanganathJoerg Heilig
    • G06Q30/00
    • G06Q30/02G06Q30/0242
    • A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
    • 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置,并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告,或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐,并归因于广告客户或发布商。
    • 10. 发明授权
    • Placement identification and reservation
    • 放置识别和预约
    • US08335721B2
    • 2012-12-18
    • US12243658
    • 2008-10-01
    • Parag SamdadiyaRama RanganathJoerg Heilig
    • Parag SamdadiyaRama RanganathJoerg Heilig
    • G06Q30/00
    • G06Q30/02G06Q30/0242
    • A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
    • 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置,并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告,或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐,并归因于广告客户或发布商。