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    • 5. 发明公开
    • Information distribution
    • Informationsverteilung
    • EP2458547A1
    • 2012-05-30
    • EP12156942.0
    • 2009-10-21
    • Sony CorporationSony Electronics Inc.
    • Loughery III, Donald L.Frazier, MiltonRainier, RajivJacobs, StephenNoronha, AustinSmith, Tim
    • G06Q30/00
    • G06Q30/02G06Q30/0251G06Q30/0254G06Q30/0275
    • A system and method for effectively performing an information distribution procedure includes user devices that perform registration procedures for receiving distribution services from a distribution system. The user devices are also used to generate user metadata regarding respective device users of the user devices. A plurality of workstations are associated in the distribution system with respective advertisers. The workstations analyze the user metadata to produce corresponding bid metadata. A bid server then evaluates the bid metadata to determine one or more winning workstations from among the original workstations. The one or more winning workstations automatically transmit their advertising information to appropriate ones of the user devices. Relevant advertising information is therefore specifically targeted toward individual device users by analyzing the user metadata.
    • 用于有效地执行信息分发过程的系统和方法包括执行用于从分发系统接收分发服务的注册过程的用户设备。 用户设备还用于生成关于用户设备的相应设备用户的用户元数据。 分配系统中的多个工作站与相应的广告商相关联。 工作站分析用户元数据以产生相应的出价元数据。 然后,出价服务器评估出价元数据,以确定原始工作站中的一个或多个获胜工作站。 一个或多个获胜工作站自动将其广告信息发送到适当的用户设备。 因此,相关广告信息通过分析用户元数据专门针对个体设备用户。