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1. 发明授权

US08626559B2 Preference information-based metrics 有权
标题翻译：优先信息指标
公开(公告)号：US08626559B2
公开(公告)日：2014-01-07
申请号：US11657388
申请日：2007-01-24
申请人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer , Andrew P. Golden
发明人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer , Andrew P. Golden
IPC分类号： G06Q10/00
CPC分类号： G06Q10/06 , G06Q10/06375 , G06Q30/02 , G06Q30/0203
摘要： A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.
摘要翻译：基于偏好信息确定度量的系统。指标可以以几种形式呈现给客户，并且可以包括以下至少一个：属性对变化的变化的影响; 属性对股份变动的影响; 属性变化对规范效用变化的影响; 支付意愿; 给定一个属性变化的价格和份额的关系; 缺口分析; 与竞争差距; 不可接受的属性级别脆弱性影响力品牌优势; 品牌脆弱性; 并因比较产品可接受的变化而改变边际。

2. 发明授权

US07908166B2 System and method to quantify consumer preferences using attributes 有权
标题翻译：使用属性量化消费者偏好的系统和方法
公开(公告)号：US07908166B2
公开(公告)日：2011-03-15
申请号：US12568223
申请日：2009-09-28
申请人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
IPC分类号： G06F11/34 , G06F9/46 , H04M3/51 , G05B19/418
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A user interface includes a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute, a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level, a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level, and a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level.
摘要翻译：用户界面包括多个可选择的图形元素，每个图形元素表示产品属性的相应属性级别，用于呈现由被访者指定为代表的多个可选图形元素中的至少一个的第一区域不可接受的属性级别;第二区域，用于呈现由被访者指定为表示最不喜欢的属性级别的多个可选图形元素之一;以及第三区域，用于呈现多个可选图形元素中的一个，由被访者指定代表最优先的属性级别。

3. 发明授权

US07827203B2 System to determine respondent-specific product attribute levels 有权
标题翻译：系统确定受访者特定的产品属性级别
公开(公告)号：US07827203B2
公开(公告)日：2010-11-02
申请号：US11089271
申请日：2005-03-24
申请人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof Van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof Van der Scheer
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/50 , G06F2217/04 , G06Q10/06
摘要： Provided in some aspects are reception of an indication of one or more acceptable product attribute levels of a first product attribute, and determination of one or more product attribute levels of a second product attribute based on the one or more attribute levels of the first attribute and on an association between at least a first attribute level of the first attribute and a second attribute level of a second attribute. Further to the above aspect, some aspects provide presentation, prior to the reception step, of a plurality of attribute levels of the first attribute, and presentation of the one or more attribute levels of the second attribute, wherein attribute levels of only one attribute are simultaneously presented.
摘要翻译：在一些方面中提供的是接收第一产品属性的一个或多个可接受产品属性级别的指示，以及基于第一属性的一个或多个属性级别确定第二产品属性的一个或多个产品属性级别，以及在第一属性的至少第一属性级别和第二属性的第二属性级别之间的关联上。在上述方面中，一些方面在接收步骤之前提供第一属性的多个属性级别以及第二属性的一个或多个属性级别的呈现，其中仅一个属性的属性级别是同时呈现。

4. 发明申请

US20100017268A1 System to Quantify Consumer Preferences 有权
标题翻译：系统量化消费者偏好
公开(公告)号：US20100017268A1
公开(公告)日：2010-01-21
申请号：US12568223
申请日：2009-09-28
申请人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A user interface includes a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute, a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level, a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level, and a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level.
摘要翻译：用户界面包括多个可选择的图形元素，每个图形元素表示产品属性的相应属性级别，用于呈现由被访者指定为代表的多个可选图形元素中的至少一个的第一区域不可接受的属性级别;第二区域，用于呈现由被访者指定为表示最不喜欢的属性级别的多个可选图形元素之一;以及第三区域，用于呈现多个可选图形元素中的一个，由被访者指定代表最优先的属性级别。

5. 发明授权

US07596505B2 System to quantify consumer preferences 有权
标题翻译：系统量化消费者偏好
公开(公告)号：US07596505B2
公开(公告)日：2009-09-29
申请号：US10635387
申请日：2003-08-06
申请人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Hiek Roelof van der Scheer
IPC分类号： G06F17/30 , G07G1/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A user interface includes a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute, a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level, a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level, and a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level.
摘要翻译：用户界面包括多个可选择的图形元素，每个图形元素表示产品属性的相应属性级别，用于呈现由被访者指定为代表的多个可选图形元素中的至少一个的第一区域不可接受的属性级别;第二区域，用于呈现由被访者指定为表示最不喜欢的属性级别的多个可选图形元素之一;以及第三区域，用于呈现多个可选图形元素中的一个，由被访者指定代表最优先的属性级别。

6. 发明授权

US07904331B2 System to quantify consumer preferences 有权
标题翻译：系统量化消费者喜好
公开(公告)号：US07904331B2
公开(公告)日：2011-03-08
申请号：US12730746
申请日：2010-03-24
申请人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A system to determine preference information of part worth values associated with a consumer and a product includes determination of a plurality of attributes of the product, each of the plurality of attributes associated with a plurality of attribute levels, determination of a plurality of piles of attributes based on a first indication of the consumer, each of the plurality of piles comprising one or more of the plurality of attributes, determination of a ranked order of a plurality of attributes of one of the plurality of piles, determination of a relative importance of one or more of the plurality of attributes of the one of the plurality of piles based on a second indication of the consumer, determination of a scale value of one or more attribute levels of the one or more of the plurality of attributes of the one of the plurality of piles based on a third indication of the consumer, and determination of a part worth value associated with an attribute level of one of the plurality of attributes of the one of the plurality of piles based on a determined scale value of the attribute level and a determined relative importance of the one of the plurality of attributes.
摘要翻译：确定与消费者和产品相关联的部分价值的偏好信息的系统包括确定产品的多个属性，与多个属性级别相关联的多个属性中的每个属性，多个属性集合的确定基于所述消费者的第一指示，所述多个桩中的每一个包括所述多个属性中的一个或多个，确定所述多个桩中的一个的多个属性的排序顺序，确定一个的相对重要性基于消费者的第二指示确定多个桩中的一个桩的多个属性中的一个或多个属性级别的一个或多个属性级别的尺度值，基于消费者的第三指示的多个桩，以及与多个桩中的一个的属性等级相关联的部分价值的确定基于所确定的属性级别的比例值和所确定的多个属性之一的相对重要性来确定多个桩中的一个桩的属性。

7. 发明申请

US20100235226A1 System to Quantify Consumer Preferences 有权
标题翻译：系统量化消费者偏好
公开(公告)号：US20100235226A1
公开(公告)日：2010-09-16
申请号：US12730746
申请日：2010-03-24
申请人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A system to determine preference information of part worth values associated with a consumer and a product includes determination of a plurality of attributes of the product, each of the plurality of attributes associated with a plurality of attribute levels, determination of a plurality of piles of attributes based on a first indication of the consumer, each of the plurality of piles comprising one or more of the plurality of attributes, determination of a ranked order of a plurality of attributes of one of the plurality of piles, determination of a relative importance of one or more of the plurality of attributes of the one of the plurality of piles based on a second indication of the consumer, determination of a scale value of one or more attribute levels of the one or more of the plurality of attributes of the one of the plurality of piles based on a third indication of the consumer, and determination of a part worth value associated with an attribute level of one of the plurality of attributes of the one of the plurality of piles based on a determined scale value of the attribute level and a determined relative importance of the one of the plurality of attributes.
摘要翻译：确定与消费者和产品相关联的部分价值的偏好信息的系统包括确定产品的多个属性，与多个属性级别相关联的多个属性中的每个属性，多个属性集合的确定基于所述消费者的第一指示，所述多个桩中的每一个包括所述多个属性中的一个或多个，确定所述多个桩中的一个的多个属性的排序顺序，确定一个的相对重要性基于消费者的第二指示确定多个桩中的一个桩的多个属性中的一个或多个属性级别的一个或多个属性级别的尺度值，基于消费者的第三指示的多个桩，以及与多个桩中的一个的属性等级相关联的部分价值的确定基于所确定的属性级别的比例值和所确定的多个属性之一的相对重要性来确定多个桩中的一个桩的属性。

8. 发明授权

US07698161B2 System to quantify consumer preferences 有权
标题翻译：系统量化消费者喜好
公开(公告)号：US07698161B2
公开(公告)日：2010-04-13
申请号：US09754612
申请日：2001-01-04
申请人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Joel S. Binn , G. Adam Condo , Hiek Roelof van der Scheer
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0203
摘要： A system to determine preference information of part worth values associated with a consumer and a product includes determination of a plurality of attributes of the product, each of the plurality of attributes associated with a plurality of attribute levels, determination of a plurality of piles of attributes based on a first indication of the consumer, each of the plurality of piles comprising one or more of the plurality of attributes, determination of a ranked order of a plurality of attributes of one of the plurality of piles, determination of a relative importance of one or more of the plurality of attributes of the one of the plurality of piles based on a second indication of the consumer, determination of a scale value of one or more attribute levels of the one or more of the plurality of attributes of the one of the plurality of piles based on a third indication of the consumer, and determination of a part worth value associated with an attribute level of one of the plurality of attributes of the one of the plurality of piles based on a determined scale value of the attribute level and a determined relative importance of the one of the plurality of attributes.
摘要翻译：确定与消费者和产品相关联的部分价值的偏好信息的系统包括确定产品的多个属性，与多个属性级别相关联的多个属性中的每个属性，多个属性集合的确定基于所述消费者的第一指示，所述多个桩中的每一个包括所述多个属性中的一个或多个，确定所述多个桩中的一个的多个属性的排序顺序，确定一个的相对重要性基于消费者的第二指示确定多个桩中的一个桩的多个属性中的一个或多个属性级别的一个或多个属性级别的尺度值，基于消费者的第三指示的多个桩，以及与多个桩中的一个的属性等级相关联的部分价值的确定基于所确定的属性级别的比例值和所确定的多个属性之一的相对重要性来确定多个桩中的一个桩的属性。

9. 发明授权

US07958006B2 System to provide consumer preference information 有权
标题翻译：系统提供消费者喜好信息
公开(公告)号：US07958006B2
公开(公告)日：2011-06-07
申请号：US09845051
申请日：2001-04-27
申请人： Sev K. H. Keil , Dick R. Wittink , Hielke Roelof van der Scheer
发明人： Sev K. H. Keil , Dick R. Wittink , Hielke Roelof van der Scheer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/02 , G06Q30/0207
摘要： A system to determine preference information in which preference information associated with a consumer is determined, the preference information is validated, and the preference information is mixed with preference information associated with a plurality of consumers based on the validating step. The validating step may includes provision of trade-off questions to the consumer, reception of actual answers to the trade-off questions, prediction of consumer answers to the trade-off questions based on the preference information associated with the consumer and prediction of subgroup answers to the trade-off questions based on the preference information associated with the plurality of consumers. Moreover, the preference information may be mixed with the preference information associated with the plurality of consumers based on the actual answers, the predicted consumer answers and the predicted subgroup answers.
摘要翻译：一种确定偏好信息的系统，其中确定与消费者相关联的偏好信息，所述偏好信息被验证，并且所述偏好信息与基于所述验证步骤与多个消费者相关联的偏好信息混合。验证步骤可以包括向消费者提供权衡问题，接收对折中问题的实际答案，基于与消费者相关联的偏好信息以及子组答案的预测来预测消费者对权衡问题的答案基于与多个消费者相关联的偏好信息来进行权衡问题。此外，基于实际答案，预测的消费者答案和预测的子组答案，偏好信息可以与与多个消费者相关联的偏好信息混合。

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