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1. 发明申请

US20120084155A1 PRESENTATION OF CONTENT BASED ON UTILITY 审中-公开
标题翻译：基于实用程序的内容呈现
公开(公告)号：US20120084155A1
公开(公告)日：2012-04-05
申请号：US12895868
申请日：2010-10-01
申请人： Scott Roy , Belle Tseng , Pradheep Elango , Bee-Chung Chen , Jayavel Shanmugasundaram , Raghu Ramakrishnan , Andrei Broder , Deepak Agarwal , Todd Beaupre , Nitin Motgi , John Tomlin
发明人： Scott Roy , Belle Tseng , Pradheep Elango , Bee-Chung Chen , Jayavel Shanmugasundaram , Raghu Ramakrishnan , Andrei Broder , Deepak Agarwal , Todd Beaupre , Nitin Motgi , John Tomlin
IPC分类号： G06Q30/00 , G06N5/02
CPC分类号： G06F3/04817 , G06F3/0482 , G06F17/212 , G06Q30/0273
摘要： Methods and systems for presenting content such as articles based on utility are provided. In one embodiment, a plurality of articles are determined, each article in the plurality of articles including article content and a corresponding preview icon, the preview icon defining a link to the corresponding article content when presented. For each article in the plurality of articles, a user experience utility value is determined. And for each article in the plurality of articles, an economic utility value is also determined. A ranked order of the articles is determined based upon each article's user experience utility value and economic utility value. And a portion of the preview icons of the articles are presented on a graphical display page in a priority orientation based on the ranked order of the articles.
摘要翻译：提供了基于实用程序呈现内容的方法和系统，例如文章。在一个实施例中，确定多个物品，所述多个物品中的每个物品包括物品内容和相应的预览图标，所述预览图标在呈现时定义到相应的物品内容的链接。对于多个文章中的每篇文章，确定用户体验效用值。对于多篇文章中的每篇文章，也确定了经济效用价值。根据每篇文章的用户体验效用值和经济效用值确定文章的排序顺序。并且文章的预览图标的一部分基于文章的排序顺序以优先方向呈现在图形显示页面上。

2. 发明授权

US08065619B2 Customized today module 有权
标题翻译：定制今天模块
公开(公告)号：US08065619B2
公开(公告)日：2011-11-22
申请号：US11899401
申请日：2007-09-04
申请人： Deepak Agarwal , Bee-Chung Chen , Pradheep Elango , Nitin Motgi , Vijay K. Narayanan , Raghu Ramakrishnan , Howard Scott Roy , Amitabh Seth , Vik Singh , Joe Zachariah , Sharat Israni , John Thrall , Chandar Venkataraman , Amit Phadke , Michael Salisbury
发明人： Deepak Agarwal , Bee-Chung Chen , Pradheep Elango , Nitin Motgi , Vijay K. Narayanan , Raghu Ramakrishnan , Howard Scott Roy , Amitabh Seth , Vik Singh , Joe Zachariah , Sharat Israni , John Thrall , Chandar Venkataraman , Amit Phadke , Michael Salisbury
IPC分类号： G06F3/00
CPC分类号： G06Q30/02
摘要： A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
摘要翻译：提供了一种用于定制呈现给个体用户或用户段的内容的方法和装置。可能有三个组件，Web门户和工具栏组件，建模组件和评分组件。网络门户和工具栏组件提供内容项目并收集数据。 Web门户和工具栏组件基于用户操作生成用户事件数据。用户事件数据被转发到建模组件。建模组件基于用户事件数据和内容项的属性生成内容评分函数。内容评分功能可能对于各个用户段是唯一的。基于内容特征的内容评分功能产生内容项目将被查看的概率。评分组件决定在门户中放置哪些内容项目。评分组件使用建模组件生成的评分函数实时对内容项进行排名。

3. 发明申请

US20090063984A1 Customized today module 有权
标题翻译：定制今天模块
公开(公告)号：US20090063984A1
公开(公告)日：2009-03-05
申请号：US11899401
申请日：2007-09-04
申请人： Deepak Agarwal , Bee-Chung Chen , Pradheep Elango , Nitin Motgi , ViJay K. Narayanan , Raghu Ramakrishnan , Howard Scott Roy , Amitabh Seth , Vik Singh , Joe Zachariah , Sharat Israni , John Thrall , Chandar Venkataraman , Amit Phadke , Michael Salisbury
发明人： Deepak Agarwal , Bee-Chung Chen , Pradheep Elango , Nitin Motgi , ViJay K. Narayanan , Raghu Ramakrishnan , Howard Scott Roy , Amitabh Seth , Vik Singh , Joe Zachariah , Sharat Israni , John Thrall , Chandar Venkataraman , Amit Phadke , Michael Salisbury
IPC分类号： G06F3/048
CPC分类号： G06Q30/02
摘要： A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
摘要翻译：提供了一种用于定制呈现给个体用户或用户段的内容的方法和装置。可能有三个组件，Web门户和工具栏组件，建模组件和评分组件。网络门户和工具栏组件提供内容项目并收集数据。 Web门户和工具栏组件基于用户操作生成用户事件数据。用户事件数据被转发到建模组件。建模组件基于用户事件数据和内容项的属性生成内容评分函数。内容评分功能可能对于各个用户段是唯一的。基于内容特征的内容评分功能产生内容项目将被查看的概率。评分组件决定在门户中放置哪些内容项目。评分组件使用建模组件生成的评分函数实时对内容项进行排名。

4. 发明授权

US08560293B2 Enhanced matching through explore/exploit schemes 有权
标题翻译：通过探索/利用方案增强匹配
公开(公告)号：US08560293B2
公开(公告)日：2013-10-15
申请号：US13569728
申请日：2012-08-08
申请人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
发明人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
IPC分类号： G06F17/50
CPC分类号： G06F17/3089
摘要： Content items are selected to be displayed on a portal page in such a way as to maximize a performance metric such as click-through rate. Problems relating to content selection are addressed, such as changing content pool, variable performance metric, and delay in receiving feedback on an item once the item has been displayed to a user. An adaptation of priority-based schemes for the multi-armed bandit problem, are used to project future trends of data. The adaptation introduces experiments concerning a future time period into the calculation, which increases the set of data on which to solve the multi-armed bandit problem. Also, a Bayesian explore/exploit method is formulated as an optimization problem that addresses all of the issues of content item selection for a portal page. This optimization problem is modified by Lagrange relaxation and normal approximation, which allow computation of the optimization problem in real time.
摘要翻译：内容项被选择以在门户页面上显示，以便最大化诸如点击率的性能度量。解决与内容选择相关的问题，例如改变内容池，可变性能度量，以及一旦项目已被显示给用户，对项目的反馈的延迟。用于多武装强盗问题的基于优先权的方案的适应性用于预测未来数据趋势。适应性将关于未来时间段的实验引入计算，这增加了解决多武装强盗问题的数据集。此外，贝叶斯探索/漏洞利用方法被制定为一个优化问题，解决门户页面的内容项目选择的所有问题。该优化问题由拉格朗日弛豫和正态逼近法进行修正，可实时计算优化问题。

5. 发明授权

US08244517B2 Enhanced matching through explore/exploit schemes 有权
标题翻译：通过探索/利用方案增强匹配
公开(公告)号：US08244517B2
公开(公告)日：2012-08-14
申请号：US12267534
申请日：2008-11-07
申请人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
发明人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
IPC分类号： G06F9/45
CPC分类号： G06F17/3089
摘要： Content items are selected to be displayed on a portal page in such a way as to maximize a performance metric such as click-through rate. Problems relating to content selection are addressed, such as changing content pool, variable performance metric, and delay in receiving feedback on an item once the item has been displayed to a user. An adaptation of priority-based schemes for the multi-armed bandit problem are used to project future trends of data. The adaptation introduces experiments concerning a future time period into the calculation, which increases the set of data on which to solve the multi-armed bandit problem. Also, a Bayesian explore/exploit method is formulated as an optimization problem that addresses all of the issues of content item selection for a portal page. This optimization problem is modified by Lagrange relaxation and normal approximation, which allow computation of the optimization problem in real time.
摘要翻译：内容项被选择以在门户页面上显示，以便最大化诸如点击率的性能度量。解决与内容选择相关的问题，例如改变内容池，可变性能度量，以及一旦项目已被显示给用户，对项目的反馈的延迟。用于多武装强盗问题的基于优先权的方案的改编用于预测未来数据趋势。适应性将关于未来时间段的实验引入计算，这增加了解决多武装强盗问题的数据集。此外，贝叶斯探索/漏洞利用方法被制定为一个优化问题，解决门户页面的内容项目选择的所有问题。该优化问题由拉格朗日弛豫和正态逼近法进行修正，可实时计算优化问题。

6. 发明申请

US20100121624A1 ENHANCED MATCHING THROUGH EXPLORE/EXPLOIT SCHEMES 有权
公开(公告)号：US20100121624A1
公开(公告)日：2010-05-13
申请号：US12267534
申请日：2008-11-07
申请人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
发明人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
IPC分类号： G06G7/48
CPC分类号： G06F17/3089
摘要： Content items are selected to be displayed on a portal page in such a way as to maximize a performance metric such as click-through rate. Problems relating to content selection are addressed, such as changing content pool, variable performance metric, and delay in receiving feedback on an item once the item has been displayed to a user. An adaptation of priority-based schemes for the multi-armed bandit problem are used to project future trends of data. The adaptation introduces experiments concerning a future time period into the calculation, which increases the set of data on which to solve the multi-armed bandit problem. Also, a Bayesian explore/exploit method is formulated as an optimization problem that addresses all of the issues of content item selection for a portal page. This optimization problem is modified by Lagrange relaxation and normal approximation, which allow computation of the optimization problem in real time.

7. 发明申请

US20120303349A1 ENHANCED MATCHING THROUGH EXPLORE/EXPLOIT SCHEMES 有权
标题翻译：通过探索/开发计划进行更好的匹配
公开(公告)号：US20120303349A1
公开(公告)日：2012-11-29
申请号：US13569728
申请日：2012-08-08
申请人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
发明人： H. Scott Roy , Raghunath Ramakrishnan , Pradheep Elango , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
IPC分类号： G06G7/62
CPC分类号： G06F17/3089
摘要： Content items are selected to be displayed on a portal page in such a way as to maximize a performance metric such as click-through rate. Problems relating to content selection are addressed, such as changing content pool, variable performance metric, and delay in receiving feedback on an item once the item has been displayed to a user. An adaptation of priority-based schemes for the multi-armed bandit problem, are used to project future trends of data. The adaptation introduces experiments concerning a future time period into the calculation, which increases the set of data on which to solve the multi-armed bandit problem. Also, a Bayesian explore/exploit method is formulated as an optimization problem that addresses all of the issues of content item selection for a portal page. This optimization problem is modified by Lagrange relaxation and normal approximation, which allow computation of the optimization problem in real time.
摘要翻译：内容项被选择以在门户页面上显示，以便最大化诸如点击率的性能度量。解决与内容选择相关的问题，例如改变内容池，可变性能度量，以及一旦项目已被显示给用户，对项目的反馈的延迟。用于多武装强盗问题的基于优先权的方案的适应性用于预测未来数据趋势。适应性将关于未来时间段的实验引入计算，这增加了解决多武装强盗问题的数据集。此外，贝叶斯探索/漏洞利用方法被制定为一个优化问题，解决门户页面的内容项目选择的所有问题。该优化问题由拉格朗日弛豫和正态逼近法进行修正，可实时计算优化问题。

8. 发明申请

US20100121801A1 ENHANCED MATCHING THROUGH EXPLORE/EXPLOIT SCHEMES 审中-公开
标题翻译：通过探索/开发计划进行更好的匹配
公开(公告)号：US20100121801A1
公开(公告)日：2010-05-13
申请号：US12267538
申请日：2008-11-07
申请人： H. Scott Roy , Raghunath Ramakirshnan , Pardheep Elgano , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
发明人： H. Scott Roy , Raghunath Ramakirshnan , Pardheep Elgano , Nitin Motgi , Deepak K. Agarwal , Wei Chu , Bee-Chung Chen
IPC分类号： G06N5/02 , G06F17/00 , G06N7/00
CPC分类号： G06N7/005 , G06Q30/02 , H04L67/02
摘要： Content items are selected to be displayed on a portal page in such a way as to maximize a performance metric such as click-through rate. Problems relating to content selection are addressed, such as changing content pool, variable performance metric, and delay in receiving feedback on an item once the item has been displayed to a user. An adaptation of priority-based schemes for the multi-armed bandit problem are used to project future trends of data. The adaptation introduces experiments concerning a future time period into the calculation, which increases the set of data on which to solve the multi-armed bandit problem. Also, a Bayesian explore/exploit method is formulated as an optimization problem that addresses all of the issues of content item selection for a portal page. This optimization problem is modified by Lagrange relaxation and normal approximation, which allow computation of the optimization problem in real time.
摘要翻译：内容项被选择以在门户页面上显示，以便最大化诸如点击率的性能度量。解决与内容选择相关的问题，例如改变内容池，可变性能度量，以及一旦项目已被显示给用户，对项目的反馈的延迟。用于多武装强盗问题的基于优先权的方案的改编用于预测未来数据趋势。适应性将关于未来时间段的实验引入计算，这增加了解决多武装强盗问题的数据集。此外，贝叶斯探索/漏洞利用方法被制定为一个优化问题，解决门户页面的内容项目选择的所有问题。该优化问题由拉格朗日弛豫和正态逼近法进行修正，可实时计算优化问题。

9. 发明申请

US20130262243A1 SOCIALIZED DEALS AND COUPONS 审中-公开
标题翻译：社会保障和担保
公开(公告)号：US20130262243A1
公开(公告)日：2013-10-03
申请号：US13436735
申请日：2012-03-30
申请人： Nitin Motgi , Amit Motgi , Bruce Ng
发明人： Nitin Motgi , Amit Motgi , Bruce Ng
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0207
摘要： Techniques for socialized commercial incentives are provided. A commercial incentive is displayed in a page displayed by a browser. A user interface element is displayed in association with the commercial incentive that enables a function to be performed with respect to the commercial incentive. The user interface element is determined to have been interacted with by a user. In response, the function associated with the commercial incentive is performed. The function may be a saving of the commercial incentive to a list of commercial incentives for the user, a displaying of the list of commercial incentives, a generating of a digitized version of the commercial incentive, or may be another function.
摘要翻译：提供社会化商业激励措施。商业激励显示在浏览器显示的页面中。与商业激励相关联地显示用户界面元素，其使得能够针对商业激励来执行功能。用户界面元素被确定为已被用户交互。作为回应，执行与商业激励相关的功能。该功能可能是将商业激励的挽救放在用户的商业激励列表中，显示商业激励的列表，产生商业激励的数字化版本，或者可以是另一个功能。

10. 发明授权

US10193887B2 Network appliance 有权
公开(公告)号：US10193887B2
公开(公告)日：2019-01-29
申请号：US13545099
申请日：2012-07-10
申请人： Nitin Motgi , Bruno Fernandez-Ruiz
发明人： Nitin Motgi , Bruno Fernandez-Ruiz
IPC分类号： H04L29/06
摘要： System, method, and device for providing services on a network. The device comprises a security assessor and a service provider unit. The security assessor is connected to the network and is configured to identify rights of an entity on the network. The service provider unit is connected to the network and the security assessor. The service provider unit comprises a discovery unit, an interaction unit, and an interest unit. The discovery unit identifies content available on the network. The interaction unit identifies interactions of the entity on the network. The interest unit identifies interests of the entity based on the identified interactions and the identified content. The service provider unit provides services to the entity on the network, based on the rights of the entity, and at least one of the identified content and the identified interests of the entity.

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