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    • 4. 发明授权
    • Method and system for presenting customized advertising to a user on the
world wide web
    • 用于向万维网上的用户呈现定制广告的方法和系统
    • US6009410A
    • 1999-12-28
    • US951298
    • 1997-10-16
    • Suzanne L. LeMoleSteven Howard NurenbergJoseph Thomas O'NeilPeter H. Stuntebeck
    • Suzanne L. LeMoleSteven Howard NurenbergJoseph Thomas O'NeilPeter H. Stuntebeck
    • G06Q30/02G06F17/60
    • G06Q30/02G06Q30/0256G06Q30/0269G06Q30/0277Y10S707/99943
    • A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository. When the user accesses his or her customized ad repository through the browser, a composite advertising page is dynamically configured by the Customized Advertising Repository (CAR) server for that particular user based on that user's previously provided user profile. Furthermore, at least a portion of that composite advertising page can be dynamically configured on a context dependent basis determined from the particular Web site or sites that the user has accessed prior to accessing the CAR. The dynamically configured composite page or pages of advertising provided to the user may contain plural static images, streaming banners, 3-D images, animation, video and/or audio clips, using any of the technologies available on the Web for presenting textual and/or visual information. Such a composite page or pages is configured from a database which stores such images, banners, animation, etc., from plural advertisers. The customized page is created by selecting from among a storehouse of plural different subscribing advertisers and their associated banner ads, images, etc., those particular images, etc. that will be elements of the customized page based on the user's specific areas of interest as determined from the profile, and/or the context dependency. From such dynamically configured composite page or pages, the user can then click on a particular image, video window, banner, etc., to retrieve, through a hyperlink, further information directly from the selected advertiser's own Web site or mirror Web site.
    • 定制广告储存库服务器连接在万维网(WWW)上,注册用户可以通过其浏览器通过点击图标或输入存储该图标的特定服务器的特定URL地址来访问 用户广告储存库。 当用户通过浏览器访问他或她的定制的广告资源库时,基于该用户先前提供的用户简档的特定用户的定制广告存储库(CAR)服务器动态地配置复合广告页面。 此外,该复合广告页面的至少一部分可以在从特定网站确定的上下文相关的基础上动态地配置,或者在访问CAR之前用户已经访问的站点。 提供给用户的动态配置的复合页面或广告页面可以使用网上可用的任何技术来包含多个静态图像,流式横幅,3-D图像,动画,视频和/或音频剪辑,用于呈现文本和/ 或视觉信​​息。 这样的复合页面是从数据库中配置的,该数据库存储来自多个广告商的图像,横幅,动画等。 定制页面是通过从多个不同订阅广告客户的仓库中选择的,以及它们相关联的横幅广告,图像等,那些特定图像等,其将基于用户的特定感兴趣区域作为定制页面的元素, 从简档确定,和/或上下文相关性。 从这种动态配置的复合页面或页面中,用户可以点击特定图像,视频窗口,横幅等,通过超链接从所选择的广告商自己的网站或镜像网站直接获得更多信息。
    • 5. 发明授权
    • Method and apparatus for providing intelligent network services
    • 提供智能网络服务的方法和装置
    • US06397255B1
    • 2002-05-28
    • US09219397
    • 1998-12-23
    • Steven Howard NurenbergDavid Hilton ShurAleksandr Zelezniak
    • Steven Howard NurenbergDavid Hilton ShurAleksandr Zelezniak
    • G06F1516
    • H04L29/12018H04L29/06H04L29/12009H04L29/12924H04L61/10H04L61/6063H04L67/14H04L69/329
    • Proposed is a system and method for providing Intelligent Network services. In one embodiment, the system of the present invention includes a database interacting with a socket redirector installed on a client computer. In one method implemented using the system of the present invention, a socket redirector intercepts a standard Internet Protocol (IP) socket call from a client software application and identifies parameters within the socket call. If the redirector is able to determine that the identified parameters are addressed to the most appropriate socket for accommodating the software application's request, the IP socket call is sent to network software where the socket call is used to form packets which are sent over the network to the requested socket. If the redirector is unable to determine that the identified parameters are addressed to the most appropriate socket for accommodating the request, the redirector requests instructions from a database. The socket redirector then modifies the IP socket call parameters using the instructions received from the database and sends the modified IP socket calls to network software for processing as described above.
    • 提出了一种提供智能网服务的系统和方法。 在一个实施例中,本发明的系统包括与安装在客户端计算机上的套接字重定向器交互的数据库。 在使用本发明的系统实现的一种方法中,套接字重定向器拦截来自客户端软件应用的标准互联网协议(IP)套接字呼叫并且识别套接字呼叫内的参数。 如果重定向器能够确定所识别的参数被寻址到用于适应软件应用程序请求的最适当的套接字,则IP套接字呼叫被发送到网络软件,其中套接字呼叫用于形成通过网络发送的分组 所请求的套接字。 如果重定向器无法确定所识别的参数被寻址到适合该请求的最适当的套接字,则重定向器从数据库请求指令。 插座重定向器然后使用从数据库接收的指令修改IP套接字调用参数,并将修改的IP套接字调用发送到网络软件,以进行处理,如上所述。
    • 6. 发明授权
    • Method for a unicast endpoint client to access a multicast internet protocol (IP) session and to serve as a redistributor of such session
    • 用于单播端点客户端访问多播互联网协议(IP)会话并用作此类会话的再发行者的方法
    • US06181697B2
    • 2001-01-30
    • US09052028
    • 1998-03-31
    • Steven Howard NurenbergDavid Hilton ShurAleksandr Zelezniak
    • Steven Howard NurenbergDavid Hilton ShurAleksandr Zelezniak
    • H04L1256
    • H04L61/2507H04L12/1836H04L12/1854H04L29/12349H04L67/14H04L67/28H04L69/22H04L69/329
    • A endpoint client (111-1) on an IP Unicast network (107) that is provided access to a Multicast session on an IP Multicast network (101) through a Multicast-Unicast gateway server (MUS) (120) is enabled to re-Multicast that session to other endpoint clients (111-2) on the network to which it is connected or to endpoint clients (134, 135) on any Multicast-capable sub-network (132) to which it is directly connected. To act as a re-Multicaster, the endpoint client receiving Unicast-addressed packets from the session from the MUS, re-translates these Unicast-addressed packets to Multicast-addressed packets by translating the Unicast address in the distribution field of each packet's header into a Multicast address and overwriting the Unicast address in each header with the Multicast address. When an endpoint client on the same or connected sub-network as the re-Multicaster desires to join a session that is being re-Multicast, it needs only connect to that Multicast address. A endpoint client on a Unicast network can elect to be a re-Multicaster of packets from a session as long as that same session is not being re-Multicast by another endpoint client on any sub-network on which the electing re-Multicaster is connected or a Multicast router is not forwarding packets from the session onto the sub-network.
    • 通过组播单播网关服务器(MUS)(120)提供对IP组播网络(101)上的组播会话的访问的IP单播网络(107)上的端点客户端(111-1) 将其与其所连接的网络上的其他端点客户端(111-2)进行组播或者与其直接连接的任何具有多播能力的子网(132)上的端点客户端(134,135)进行组播。 为了充当重播器,端点客户端从MUS的会话接收单播寻址的分组,通过将每个分组头部的分发字段中的单播地址转换成多个组播寻址的分组,将其转换为多播寻址分组 一个组播地址,并用多播地址覆盖每个报头中的单播地址。 当与重新Multicaster相同或连接的子网络上的端点客户端希望加入正在重新组播的会话时,它只需要连接到该多播地址。 单播网络上的端点客户端可以选择是来自会话的数据包的重新连接,只要该相同会话不被另一个端点客户端在选择重新连接Multicaster的任何子网上重新组播 或者组播路由器不将数据包从会话转发到子网络。