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    • 1. 发明申请
    • TARGETED ADVERTISING BASED ON PHYSICAL TRAITS AND ANTICIPATED TRAJECTORY
    • 基于物理旅游和预期路线的目标广告
    • US20150127460A1
    • 2015-05-07
    • US14070817
    • 2013-11-04
    • Sally Jean DaubIndra Laksono
    • Sally Jean DaubIndra Laksono
    • G06Q30/02
    • G06Q30/0261G06Q30/0269G06Q30/0271
    • A computer-implemented method includes selecting a targeted advertisement based on at least one physical trait of an intended recipient and determining an anticipated trajectory of the intended recipient from a first location based on an observation of the intended recipient at the first location. The method further includes presenting the targeted advertisement for the intended recipient at a second location selected based on the anticipated trajectory. Presenting the targeted advertisement for the intended recipient at the second location can include identifying an advertisement presentation device that is, or will be, available along the anticipated trajectory of the intended recipient, the advertisement presentation device serving the second location, determining an estimated arrival time of the intended recipient at the second location based on the anticipated trajectory, and queuing the targeted advertisement for presentation by the advertisement presentation device based on the estimated arrival time.
    • 计算机实现的方法包括基于预期接收者的至少一个物理特征选择目标广告,并且基于在第一位置处的预期接收者的观察,从第一位置确定预期接收者的预期轨迹。 该方法还包括在基于预期轨迹选择的第二位置处呈现针对预期接收者的目标广告。 在第二位置呈现预期接收者的目标广告可以包括识别沿着预期接收者的预期轨迹可用或将要可用的广告呈现设备,服务于第二位置的广告呈现设备,确定估计的到达时间 基于预期轨迹在第二位置处的预期接收者,并且基于估计的到达时间排队由广告呈现设备呈现的目标广告。