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1. 发明申请

US20120226564A1 PROVIDING ADVERTISEMENTS ON A SOCIAL NETWORK 审中-公开
标题翻译：在社交网络上提供广告
公开(公告)号：US20120226564A1
公开(公告)日：2012-09-06
申请号：US13471791
申请日：2012-05-15
申请人： SEYED VAHAB MIRROKNI BANADAKI , Corinna Cortes , Edward Y. Chang
发明人： SEYED VAHAB MIRROKNI BANADAKI , Corinna Cortes , Edward Y. Chang
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0254
摘要： In one implementation, a computer-implemented method includes receiving, at a server system, a request for an advertisement to provide to a first user of a social network, and determining, for each of a plurality of advertisements, a probability that the first user will select the advertisement based, at least in part, on previous propagations of the advertisement by one or more second users of the social network. The method can further include scoring, by the server system, the plurality of advertisements based upon the determined probabilities of selection by the first user and bids associated with the plurality of advertisements, and providing one or more of the plurality of advertisements for presentation to the first user based upon the scoring of the plurality of advertisements.
摘要翻译：在一个实现中，计算机实现的方法包括在服务器系统处接收对广告的请求以提供给社交网络的第一用户，并且针对多个广告中的每一个确定第一用户的概率将至少部分地基于社交网络的一个或多个第二用户的广告的先前传播来选择广告。该方法还可以包括基于所确定的第一用户的选择概率和与多个广告相关联的出价，由服务器系统对多个广告进行评分，以及提供多个广告中的一个或多个以呈现给基于多个广告的评分的第一用户。

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