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    • 6. 发明申请
    • OBTAINING ALTERNATIVE KEYWORDS
    • 获得替代关键词
    • WO2013185300A1
    • 2013-12-19
    • PCT/CN2012/076804
    • 2012-06-12
    • GOOGLE INC.LUI, Ka CheongZHAO, Jing
    • LUI, Ka CheongZHAO, Jing
    • G06F17/30
    • G06Q30/0256G06F17/3053G06F17/30598G06F17/30616
    • A system includes receiving information regarding a first keyword associated with a user, where the first keyword is usable by a content distribution system to select content for distribution based on keywords associated with the user. The system also includes obtaining an attribute associated with the user; identifying at least one keyword category corresponding to the attribute; and selecting at least one alternative keyword associated with the at least one identified keyword category. The selecting may include consulting a taxonomy database to identify alternative keywords that are relevant to the first keyword. The system also includes ranking the at least one alternative keyword according to a ranking rule associated with the at least one keyword category associated with the at least one alternative keyword; and providing information associated with the ranked at least one alternative keyword to the user for selection by the user.
    • 系统包括接收关于与用户相关联的第一关键字的信息,其中第一关键词可由内容分发系统使用以基于与用户相关联的关键词选择分发内容。 该系统还包括获得与用户相关联的属性; 识别对应于该属性的至少一个关键字类别; 以及选择与所述至少一个所识别的关键字类别相关联的至少一个替代关键字。 选择可以包括咨询分类数据库以识别与第一关键字相关的备选关键字。 该系统还包括根据与至少一个替代关键字相关联的至少一个关键字类别相关联的排序规则对至少一个备选关键字进行排名; 以及向所述用户提供与所述排序的至少一个备选关键字相关联的信息以供所述用户选择。