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    • 4. 发明申请
    • APPARATUS AND METHOD FOR MEASURING ADVERTISING METRICS
    • 用于测量广告指标的设备和方法
    • WO2010044602A2
    • 2010-04-22
    • PCT/KR2009/005904
    • 2009-10-14
    • SAMSUNG ELECTRONICS CO., LTD.
    • JUN, Hae-YoungCHOI, Seok-HoonLEE, Ji-Hye
    • G06Q30/00
    • G06Q30/0242
    • Disclosed is a method of measuring advertisement use details suitable for an advertisement content type and advertisement purposes, by setting metrics measurement criteria to be measured for each advertisement at an advertisement server that provides an advertisement, and transmitting the set criteria and advertisement contents to an advertisement client. Thus, the advertisement client can measure advertisement use details for each advertisement based on that criteria and report metrics information, that is the measurement result, to the advertisement server. By this, the advertisement server may grasp in real time each user’s response to advertisements having different formats so that the measurement of advertising effects is possible, and according to this, a more differentiated, customized advertisement service can be provided in the future or it can be used as a basis for charging an advertiser.
    • 公开了一种通过在提供广告的广告服务器处设置针对每个广告测量的度量度量标准并测量广告内容类型和广告目的的广告使用细节的方法, 将标准和广告内容设置到广告客户端。 因此,广告客户端可以基于该标准来测量每个广告的广告使用细节,并向广告服务器报告作为测量结果的度量信息。 由此,广告服务器可以实时地掌握每个用户对具有不同格式的广告的响应,从而可以进行广告效果的测量,并且据此可以提供更加差异化的,定制的广告服务,或者它可以 作为向广告客户收费的依据。