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1. 发明申请

US20150371269A1 PROVIDING CONTENT BASED ON GEOGRAPHIC LOCATION DATA 审中-公开
标题翻译：基于地理位置数据提供内容
公开(公告)号：US20150371269A1
公开(公告)日：2015-12-24
申请号：US13598929
申请日：2012-08-30
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , David Marwood , Shumeet Baluja
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , David Marwood , Shumeet Baluja
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0261 , G06F16/9537
摘要： Methods, system, and apparatus, including computer programs are encoded on a computer storage medium, for providing content based on geographic location data. In one aspect, a method includes receiving a request from a website for a map segment corresponding to a particular location. Keywords are extracted from the website as targeting criteria for the particular location. The targeting criteria is associated with the particular location. A subsequent request for advertising content associated with the particular location is received. One or more advertising content items are selected based on the targeting criteria. The selected advertising content items are provided responsive to the subsequent request.
摘要翻译：包括计算机程序的方法，系统和装置在计算机存储介质上编码，用于基于地理位置数据提供内容。一方面，一种方法包括从网站接收对应于特定位置的地图段的请求。将关键字从网站提取为特定位置的定位条件。定位条件与特定位置相关联。接收与特定位置相关联的广告内容的后续请求。基于目标标准来选择一个或多个广告内容项目。响应于后续请求提供所选择的广告内容项目。

2. 发明授权

US08909631B1 Creating targeting information for a user 有权
标题翻译：为用户创建定位信息
公开(公告)号：US08909631B1
公开(公告)日：2014-12-09
申请号：US13217605
申请日：2011-08-25
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/3087 , G06Q30/02
摘要： Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: providing a data structure that includes query logs; processing query logs to determine candidate queries that satisfy a criteria, the processing including determining a location of interest, if any, for each query log entry and where the criteria requires an entry to have been submitted from a location that is different from a location of interest associated with the entry; evaluating the candidate queries to determine targeting information for the location of interest; receiving a request for content from a user that is proximate to the location of interest or has expressed an interest in the location of interest; and providing content to the user based at least in part on the targeting information.
摘要翻译：方法，系统和计算机程序产品，包括在计算机可读存储介质上编码的计算机程序，用于基于用户的模式向用户提供内容。一种方法包括：提供包括查询日志的数据结构; 处理查询日志以确定满足条件的候选查询，所述处理包括为每个查询日志条目确定感兴趣的位置（如果有的话），并且其中标准要求从不同于位置的位置提交条目与入场有关的利息; 评估候选查询以确定感兴趣的位置的目标信息; 接收来自接近感兴趣位置的用户的内容请求，或者对感兴趣的位置表示兴趣; 以及至少部分地基于所述目标信息向所述用户提供内容。

3. 发明授权

US09098529B1 Determining content for delivery based on imagery 有权
标题翻译：根据图像确定交付的内容
公开(公告)号：US09098529B1
公开(公告)日：2015-08-04
申请号：US13115438
申请日：2011-05-25
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/30
CPC分类号： G06F17/30241 , G06F17/30247 , G06F17/30265
摘要： Methods, systems, and computer program products are provided for determining content items for delivery to users based on imagery. One example method includes determining a location of a user or a location associated with a query submitted by the user, identifying imagery associated with the determined location, and determining one or more content items for delivery to the user based at least in part on the imagery.
摘要翻译：提供了方法，系统和计算机程序产品，用于基于图像确定用于传递给用户的内容项目。一个示例性方法包括确定用户的位置或与由用户提交的查询相关联的位置，识别与所确定的位置相关联的图像，以及至少部分地基于图像来确定用于递送给用户的一个或多个内容项目。

4. 发明授权

US09177069B1 Determining labels from similar geographic features 有权
标题翻译：确定类似地理特征的标签
公开(公告)号：US09177069B1
公开(公告)日：2015-11-03
申请号：US13111459
申请日：2011-05-19
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/30
CPC分类号： G06F17/3087 , G06F17/30241 , G06F17/30333
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining a target geographic feature that has insufficient targeting information associated therewith, the target geographic feature defining a location; determining one or more similar geographic features to the target geographic feature, each geographic feature including targeting information, the determining based on shared excess queries that are shared between geographic features that are determined to be similar to the target geographic feature, wherein each excess query is a query associated with and exceeds an expected query count for each of the similar geographic features and the target geographic feature; attributing targeting information associated with at least one of the one or more similar geographic features to the target geographic feature; and serving content responsive to queries that relate to the target geographic feature based at least in part on the attributed targeting information.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，包括一种方法，其包括：确定与其相关联的目标信息不足的目标地理特征，所述目标地理特征定义位置; 将目标地理特征确定一个或多个相似的地理特征，每个地理特征包括目标信息，基于被确定为类似于目标地理特征的地理特征之间共享的共享超额查询的确定，其中每个过量查询是与每个相似地理特征和目标地理特征相关联并且超过预期查询计数的查询; 将与所述一个或多个相似地理特征中的至少一个相关联的定向信息归因于所述目标地理特征; 以及至少部分地基于归因的定位信息来响应于与目标地理特征相关的查询来服务内容。

5. 发明申请

US20140358425A1 DELIVERING ROUTE INFORMATION 审中-公开
标题翻译：提供路线信息
公开(公告)号：US20140358425A1
公开(公告)日：2014-12-04
申请号：US13117625
申请日：2011-05-27
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G01C21/00
CPC分类号： G01C21/3697 , G06F16/29
摘要： Methods, systems, and computer program products are provided for delivering route information. One example method includes receiving a request from a user for a route from a starting point to a destination point, determining the route including route information defining the route, and classifying the route. Prior to the user embarking on the route, one or more content items are determined for presentation to the user based at least in part on the route information and the route classification, and the route information and the content items are delivered to the user responsive to the request.
摘要翻译：提供方法，系统和计算机程序产品来提供路线信息。一个示例性方法包括从用户接收从起点到目的地点的路由的请求，确定包括定义路由的路由信息的路由，以及对路由进行分类。在用户开始路由之前，至少部分地基于路由信息和路由分类来确定一个或多个内容项目以呈现给用户，并且路由信息和内容项目被响应于请求。

6. 发明授权

US09129029B1 Ranking content using location-based query log analysis 有权
标题翻译：使用基于位置的查询日志分析对内容进行排名
公开(公告)号：US09129029B1
公开(公告)日：2015-09-08
申请号：US13111485
申请日：2011-05-19
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30241 , G06F17/30528 , G06F17/30554 , G06F17/3087
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for ranking content using location-based query log analysis. The method comprises: identifying a region defining an area of interest including identifying a plurality of content items that are associated with the region; evaluating query logs associated with users that submitted queries associated with the region to determine a ranking associated with the plurality of content items; receiving a request for content associated with the region; and providing one or more of the content items based at least in part on the ranking.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，包括使用基于位置的查询日志分析来对内容进行排序的方法。该方法包括：识别定义感兴趣区域的区域，包括识别与该区域相关联的多个内容项目; 评估与提交与所述区域相关联的查询的用户相关联的查询日志以确定与所述多个内容项目相关联的排名; 接收与该地区相关联的内容的请求; 以及至少部分地基于排名来提供一个或多个内容项目。

7. 发明授权

US08917823B1 Transcribing and navigating a response system 有权
标题翻译：转录和导航响应系统
公开(公告)号：US08917823B1
公开(公告)日：2014-12-23
申请号：US13116852
申请日：2011-05-26
申请人： Joshua J. Sacks , Michele Covell , Michael Chu , Rohan Seth , Shumeet Baluja , David Marwood
发明人： Joshua J. Sacks , Michele Covell , Michael Chu , Rohan Seth , Shumeet Baluja , David Marwood
IPC分类号： H04M1/64
CPC分类号： H04M3/5166 , H04M1/72519 , H04M3/4938
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium for transcribing information. A method includes: identifying a telephone number that once dialed has an associated message that is played or includes a response system; transcribing the message or information about the response system; storing the transcribed message or information in association with the telephone number in database; receiving a request from a user that includes the telephone number; and providing information about the transcribed information to the user.
摘要翻译：方法，系统和装置，包括编码在用于转录信息的计算机可读存储介质上的计算机程序。一种方法包括：识别一次拨打的电话号码具有播放的相关联的消息或包括响应系统; 转录有关响应系统的消息或信息; 将转录的消息或信息与电话号码相关联地存储在数据库中; 从用户接收包括电话号码的请求; 并向用户提供关于转录信息的信息。

8. 发明授权

US08909630B1 Finding query offsets of similar geographic features 有权
标题翻译：查找类似地理特征的查询偏移量
公开(公告)号：US08909630B1
公开(公告)日：2014-12-09
申请号：US13116572
申请日：2011-05-26
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/30
CPC分类号： G06F17/30637 , G06F17/3087
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining excess queries for a target geographic feature, where the geographic feature defines a location; determining one or more candidate geographic features that have similar excess queries, but displaced in time; determining a time offset between the target geographic feature and a candidate geographic feature based on the displacement in time of the similar excess queries; and targeting content to the candidate geographic feature using the time offset and based on content targeted to the target geographic feature.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，包括方法，其包括：确定目标地理特征的多余查询，其中地理特征定义位置; 确定一个或多个候选地理特征具有相似的过多查询，但在时间上移位; 基于类似的多余查询的时间位移来确定目标地理特征与候选地理特征之间的时间偏移; 并使用时间偏移并基于针对目标地理特征的内容来将内容定向到候选地理特征。

9. 发明授权

US08583579B1 Targeting content based on user mode 有权
标题翻译：基于用户模式定位内容
公开(公告)号：US08583579B1
公开(公告)日：2013-11-12
申请号：US13153094
申请日：2011-06-03
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/00 , G06F7/00 , G06F3/00 , G06Q10/00 , G06N99/00 , G06Q30/02 , G06F17/30 , G06F9/44
CPC分类号： G06Q30/0251 , G06F9/4411 , G06F17/30864 , G06F17/30867 , G06N99/005 , G06Q30/02
摘要： Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: identifying a user for targeting content; evaluating usage information for the user to determine targeting information for a plurality of modes associated with the user; receiving a request to deliver content to the user including an identifier associated with the user and information to determine which mode of the plurality of modes the user is operating in; and providing content to the user based on the mode and associated targeting information.
摘要翻译：方法，系统和计算机程序产品，包括在计算机可读存储介质上编码的计算机程序，用于基于用户的模式向用户提供内容。一种方法包括：识别用于定位内容的用户; 评估所述用户的使用信息以确定与所述用户相关联的多个模式的定向信息; 接收向用户传送内容的请求，包括与用户相关联的标识符和信息，以确定用户正在操作的多种模式的哪种模式; 以及基于模式和相关联的目标信息向用户提供内容。

10. 发明授权

US08484198B1 Mapping keywords to geographic features 有权
标题翻译：将关键字映射到地理位置
公开(公告)号：US08484198B1
公开(公告)日：2013-07-09
申请号：US13116999
申请日：2011-05-26
申请人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
发明人： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC分类号： G06F17/30
CPC分类号： G06F17/30477 , G06F17/3087
摘要： Methods, systems, and computer program products are provided for mapping keywords to geographic features. One example method includes identifying location keywords for each of a multitude of granular locations, determining a feature size for grouping granular locations over an area of interest, determining geo data for one or more features, locating all granular locations which are associated with a given feature using the geo data and forming a set of granular locations per feature, aggregating the location keywords for each granular location in a set forming a keyword mapping for the given feature, receiving an indication of a geographic location that is proximate to a user or is of interest to the user, determining a geographic feature associated with the geographic location, and targeting content for delivery to the user based at least in part on the keyword mapping.
摘要翻译：提供了方法，系统和计算机程序产品，用于将关键字映射到地理特征。一个示例性方法包括识别多个粒度位置中的每一个的位置关键词，确定用于在感兴趣区域上分组粒度位置的特征尺寸，确定一个或多个特征的地理数据，定位与给定特征相关联的所有粒度位置使用地理数据并且形成每个特征的一组细粒度位置，对形成用于给定特征的关键字映射的集合中的每个粒度位置聚合位置关键字，接收与用户邻近的地理位置的指示，对用户的兴趣，确定与地理位置相关联的地理特征，以及至少部分地基于关键字映射来定位用于递送给用户的内容。

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