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1. 发明授权

US08515968B1 Tie breaking rules for content item matching 有权
公开(公告)号：US08515968B1
公开(公告)日：2013-08-20
申请号：US13208540
申请日：2011-08-12
申请人： Roberto J. Bayardo , Uma Mahadevan , Giao Nguyen , Shivakumar Venkataraman , Adam I. Juda
发明人： Roberto J. Bayardo , Uma Mahadevan , Giao Nguyen , Shivakumar Venkataraman , Adam I. Juda
IPC分类号： G06F7/00 , G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0256 , G06F17/3053 , G06F17/30663 , G06F17/30684 , G06F17/30864 , G06F17/602 , G06Q30/00 , G06Q30/0273
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

2. 发明授权

US08780395B1 Printing online resources 有权
标题翻译：打印在线资源
公开(公告)号：US08780395B1
公开(公告)日：2014-07-15
申请号：US13448563
申请日：2012-04-17
申请人： Adam I. Juda , Prem Ramaswami
发明人： Adam I. Juda , Prem Ramaswami
IPC分类号： G06F3/12 , G06K15/00 , H04N1/46
CPC分类号： H04N1/46 , G06F3/1203 , G06F3/1242 , G06F3/125 , G06F3/1287 , G06F3/1288
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for printing online resources. In one aspect, a method includes receiving a request to print an online resource that is presented at a user device according to a presentation format in which a first advertisement is presented at a first presentation position. A print format for a print-out of the online resource is selected. The print format specifies a second advertisement position at which a second advertisement is included in the print-out of the online resource. The second advertisement is selected based, at least in part, on characteristics of the second advertisement position. The second advertisement can be a different advertisement than the first advertisement. Data that cause the resource and the second advertisement to be printed according to the print format are provided.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于打印在线资源。一方面，一种方法包括接收根据在第一呈现位置呈现第一广告的呈现格式来在用户设备处呈现的在线资源的打印请求。选择打印出在线资源的打印格式。打印格式指定在在线资源的打印输出中包括第二广告的第二广告位置。至少部分地基于第二广告位置的特征来选择第二广告。第二广告可以是与第一广告不同的广告。提供了导致根据打印格式打印资源和第二广告的数据。

3. 发明授权

US08423405B1 Advertisement selection 有权
标题翻译：广告选择
公开(公告)号：US08423405B1
公开(公告)日：2013-04-16
申请号：US12917106
申请日：2010-11-01
申请人： Karthik Gopalratnam , Levent Ertöz , Myles Sussman , Marc Berndl , Dan Liu , Sridhar Ramaswamy , Nicholas C. Fox , Jonathan G. Alferness , Adam I. Juda
发明人： Karthik Gopalratnam , Levent Ertöz , Myles Sussman , Marc Berndl , Dan Liu , Sridhar Ramaswamy , Nicholas C. Fox , Jonathan G. Alferness , Adam I. Juda
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00
摘要： In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidate advertisements. The first advertisement is presented on the first web page based at least in part on the first quality score. A second request is received to provide one or more advertisements on a second web page, the second web page comprising one or more different items of web content related to the query. A second quality score for the first advertisement is calculated based at least in part on the previous presentation of the first advertisement. It is determined whether to present the first advertisement on the second web page based at least in part on the second quality score.
摘要翻译：通常，在一个方面，接收在第一网页上提供一个或多个广告的第一请求，所述第一网页包括与查询相关的一个或多个web内容项。针对包含在一个或多个候选广告的集合中的第一广告来计算第一品质分数。至少部分地基于第一质量得分，在第一网页上呈现第一广告。接收第二请求以在第二网页上提供一个或多个广告，第二网页包括与查询相关的一个或多个不同的web内容项。至少部分地基于第一广告的先前呈现来计算第一广告的第二质量得分。至少部分地基于第二质量得分确定是否在第二网页上呈现第一广告。

4. 发明授权

US08682720B1 Selection and display of online advertisements 有权
标题翻译：在线广告的选择和显示
公开(公告)号：US08682720B1
公开(公告)日：2014-03-25
申请号：US12982144
申请日：2010-12-30
申请人： Josh T. Wills , Derek Leslie-Cook , Marc Berndl , Gagan Aggarwal , Dan Liu , Humphrey H. Nash, Jr. , Diane L. Tang , Jonathan G. Alferness , Adam I. Juda
发明人： Josh T. Wills , Derek Leslie-Cook , Marc Berndl , Gagan Aggarwal , Dan Liu , Humphrey H. Nash, Jr. , Diane L. Tang , Jonathan G. Alferness , Adam I. Juda
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a collection of advertisement candidates for display in an online medium, the advertisement candidates each assigned a quality score calculated based at least in part on a measure indicative of relevance of the respective advertisement candidate to online content for concurrent display in the online medium, determining a score threshold based at least in part on relationships among multiple quality scores of the quality scores associated with the advertisement candidates in the collection of advertisement candidates, and based on the determined score threshold, identifying a subset of advertisement candidates of the collection for display. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：本规范描述了与在线内容显示相关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括接收用于在在线媒体中显示的广告候选者的集合的方法中，每个广告候选人分配了至少部分地基于度量计算的质量得分指示相应的广告候选者与在线媒体的在线内容的相关性，用于至少部分地基于在广告候选者的收集中与广告候选者相关联的质量得分的多个品质分数之间的关系确定分数阈值，并且基于所确定的分数阈值，识别用于显示的集合的广告候选的子集。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

5. 发明授权

US08554619B2 Multi-campaign content allocation 有权
标题翻译：多重活动内容分配
公开(公告)号：US08554619B2
公开(公告)日：2013-10-08
申请号：US12777593
申请日：2010-05-11
申请人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
发明人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于根据实验活动创建实验内容分发活动（“实验活动”）和分配内容。一方面，选择控制活动或实验活动作为用于响应于接收内容请求而提供内容的可用活动。选择可以是概率约束选择，其中选择实验活动的概率被指定为在实验活动可用于提供内容的实验期间期间接收到的总数量的一部分。响应于请求提供内容，其中所提供的内容是与所选活动相对应的内容。

6. 发明授权

US08539067B2 Multi-campaign content allocation based on experiment difference data 有权
标题翻译：基于实验差异数据的多广告内容分配
公开(公告)号：US08539067B2
公开(公告)日：2013-09-17
申请号：US12777554
申请日：2010-05-11
申请人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
发明人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
IPC分类号： G06F15/16 , G06F15/173 , G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于根据实验活动创建实验内容分发活动（“实验活动”）和分配内容。一方面，选择控制活动或实验活动作为用于响应于接收内容请求而提供内容的可用活动。选择可以是概率约束选择，其中选择实验活动的概率被指定为在实验活动可用于提供内容的实验期间期间接收到的总数量的一部分。响应于请求提供内容，其中所提供的内容是与所选活动相对应的内容。

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