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1. 发明授权

US08874639B2 Determining advertising effectiveness outside of a social networking system 有权
标题翻译：确定社交网络系统之外的广告效果
公开(公告)号：US08874639B2
公开(公告)日：2014-10-28
申请号：US12977038
申请日：2010-12-22
申请人： Robert Taaffe Lindsay , Sean Michael Bruich , Bradley Hopkins Smallwood
发明人： Robert Taaffe Lindsay , Sean Michael Bruich , Bradley Hopkins Smallwood
IPC分类号： G06F15/16 , G06Q50/00 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q50/01 , H04L67/42
摘要： A social networking system or other user registration site builds a log of exposures by users to advertisements outside of the user registration site to determine their effectiveness. For each user exposed to an advertisement, a log entry is created indicating that the user has been exposed to the advertisement. Tracking pixels are embedded into advertisements that, when accessed, enable the social networking system or user registration site to log access to the advertisement by the user. From the log files, the user registration site identifies exposed users and selects unexposed users with similar demographics and/or behavior information to generate a control group. The two groups can be surveyed about the advertisement to determine its effectiveness. The user exposure information also can be used to retarget advertisements, to measure advertising effectiveness on connections of exposed users, and to measure actions of exposed users.
摘要翻译：社交网络系统或其他用户注册站点建立用户对用户注册站点外的广告的曝光日志，以确定其有效性。对于暴露于广告的每个用户，创建指示用户已经暴露于广告的日志条目。跟踪像素被嵌入到广告中，当被访问时，使社交网络系统或用户注册站点能够记录用户对广告的访问。从日志文件中，用户注册站点识别暴露的用户并且选择具有类似人口统计信息和/或行为信息的未被暴露的用户来生成控制组。这两个群体可以对广告进行调查，以确定其有效性。用户曝光信息还可以用于重新定位广告，以测量暴露用户的连接上的广告效果，并且测量暴露的用户的动作。

2. 发明申请

US20120166520A1 Determining Advertising Effectiveness Outside of a Social Networking System 有权
标题翻译：确定社交网络系统之外的广告效果
公开(公告)号：US20120166520A1
公开(公告)日：2012-06-28
申请号：US12977038
申请日：2010-12-22
申请人： Robert Taaffe Lindsay , Sean Michael Bruich , Bradley Hopkins Smallwood
发明人： Robert Taaffe Lindsay , Sean Michael Bruich , Bradley Hopkins Smallwood
IPC分类号： G06F15/16
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q50/01 , H04L67/42
摘要： A social networking system or other user registration site builds a log of exposures by users to advertisements outside of the user registration site to determine their effectiveness. For each user exposed to an advertisement, a log entry is created indicating that the user has been exposed to the advertisement. Tracking pixels are embedded into advertisements that, when accessed, enable the social networking system or user registration site to log access to the advertisement by the user. From the log files, the user registration site identifies exposed users and selects unexposed users with similar demographics and/or behavior information to generate a control group. The two groups can be surveyed about the advertisement to determine its effectiveness. The user exposure information also can be used to retarget advertisements, to measure advertising effectiveness on connections of exposed users, and to measure actions of exposed users.
摘要翻译：社交网络系统或其他用户注册站点建立用户对用户注册站点外的广告的曝光日志，以确定其有效性。对于暴露于广告的每个用户，创建指示用户已经暴露于广告的日志条目。跟踪像素被嵌入到广告中，当被访问时，使社交网络系统或用户注册站点能够记录用户对广告的访问。从日志文件中，用户注册站点识别暴露的用户并且选择具有类似人口统计信息和/或行为信息的未被暴露的用户来生成控制组。这两个群体可以对广告进行调查，以确定其有效性。用户曝光信息还可以用于重新定位广告，以测量暴露用户的连接上的广告效果，并且测量暴露的用户的动作。

3. 发明申请

US20130238421A1 Combination of Social Networking Data with Other Data Sets for Estimation of Viewership Statistics 审中-公开
标题翻译：社会网络数据与其他数据集的组合用于估计观众统计
公开(公告)号：US20130238421A1
公开(公告)日：2013-09-12
申请号：US13864993
申请日：2013-04-17
申请人： Sean Michael Bruich , Bradley Hopkins Smallwood
发明人： Sean Michael Bruich , Bradley Hopkins Smallwood
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0245 , G06Q30/0242 , G06Q50/01
摘要： Embodiments of the invention combine information from different data sets, such as social networks, advertising networks, and/or panels, each data set comprising statistics about past viewership of content (e.g., advertisements). The result of the combination is a model that, when applied to statistics about viewing of particular content, produces viewing statistics about the particular content that are more accurate than the data of any given one of the different data sets when taken in isolation.
摘要翻译：本发明的实施例组合来自不同数据集的信息，例如社交网络，广告网络和/或面板，每个数据集包括关于过去内容（例如广告）的观看次数的统计数据。组合的结果是当应用于关于特定内容的观看的统计信息时，产生关于特定内容的查看统计信息，所述内容比单独采用的任何给定的一个不同数据集的数据更准确。

4. 发明申请

US20130151311A1 PREDICTION OF CONSUMER BEHAVIOR DATA SETS USING PANEL DATA 审中-公开
标题翻译：使用面板数据预测消费者行为数据
公开(公告)号：US20130151311A1
公开(公告)日：2013-06-13
申请号：US13677889
申请日：2012-11-15
申请人： Bradley Hopkins Smallwood , Sean Michael Bruich
发明人： Bradley Hopkins Smallwood , Sean Michael Bruich
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0202 , G06Q30/02 , G06Q50/01
摘要： Embodiments of the invention combine information from different data sets, such as social networks, vendor systems, and/or panels, each data set comprising statistics about past consumer behavior (e.g., product purchases). The result of the combination is a model that, when applied to statistics about purchases of a particular product, produces predicted consumer behavior statistics about the particular product that are more accurate than the data of any given one of the different data sets when taken in isolation.
摘要翻译：本发明的实施例组合来自不同数据集的信息，例如社交网络，供应商系统和/或面板，每个数据集包括关于过去消费者行为（例如，产品购买）的统计数据。组合的结果是当应用于特定产品的购买的统计数据时，产生关于特定产品的预测的消费者行为统计数据，其比单独采用的任何给定的一个不同数据集的数据更准确。

5. 发明申请

US20130024879A1 Measuring Television Advertisement Exposure Rate and Effectiveness 审中-公开
标题翻译：测量电视广告曝光率和有效性
公开(公告)号：US20130024879A1
公开(公告)日：2013-01-24
申请号：US13188383
申请日：2011-07-21
申请人： Sean Michael Bruich , Bradley Hopkins Smallwood
发明人： Sean Michael Bruich , Bradley Hopkins Smallwood
IPC分类号： H04N21/24
CPC分类号： G06Q30/0242 , G06Q30/02 , G06Q50/01 , H04H60/33 , H04H60/63 , H04N21/25891 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： In one embodiment, a social networking system models a number of exposures to an advertisement for a concept for a set of users, sample from the set of users attitudinal data toward the concept, and determine effectiveness of the advertisement by evaluating the attitudinal data against the number of exposures to the advertisement.
摘要翻译：在一个实施例中，社交网络系统针对一组用户的概念对广告进行多次曝光建模，从用户态度数据向概念进行抽样，并通过针对该观点评估态度数据来确定广告的有效性广告曝光次数

6. 发明申请

US20120278184A1 Combination of Social Networking Data With Other Data Sets for Estimation of Viewership Statistics 审中-公开
标题翻译：社会网络数据与其他数据集的结合，用于估计观众统计
公开(公告)号：US20120278184A1
公开(公告)日：2012-11-01
申请号：US13098306
申请日：2011-04-29
申请人： Sean Micheal Bruich , Bradley Hopkins Smallwood
发明人： Sean Micheal Bruich , Bradley Hopkins Smallwood
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0245 , G06Q30/0242 , G06Q50/01
摘要： Embodiments of the invention combine information from different data sets, such as social networks, advertising networks, and/or panels, each data set comprising statistics about past viewership of content (e.g., advertisements). The result of the combination is a model that, when applied to statistics about viewing of particular content, produces viewing statistics about the particular content that are more accurate than the data of any given one of the different data sets when taken in isolation.
摘要翻译：本发明的实施例组合来自不同数据集的信息，例如社交网络，广告网络和/或面板，每个数据集包括关于过去内容（例如广告）的观看次数的统计数据。组合的结果是当应用于关于特定内容的观看的统计信息时，产生关于特定内容的查看统计信息，所述内容比单独采用的任何给定的一个不同数据集的数据更准确。

7. 发明申请

US20130191207A1 CROSS-MEDIUM ADVERTISING NETWORK 审中-公开
标题翻译：跨媒体广告网络
公开(公告)号：US20130191207A1
公开(公告)日：2013-07-25
申请号：US13354849
申请日：2012-01-20
申请人： Bradley Hopkins Smallwood , Kurt Dodge Runke , Gokul Rajaram
发明人： Bradley Hopkins Smallwood , Kurt Dodge Runke , Gokul Rajaram
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0272 , G06Q30/0275
摘要： An online advertising system receives ads and ad exposure goals, such as a desired number of impressions or amount of presentation time, from advertisers. The online advertising system may also receive a time-based advertising purchase. A request for an ad is received for a client, and an amount of exposure is determined for each received ad across a plurality of ad mediums. The ad mediums may include both controlled ad mediums and external ad mediums. The advertising system selects an ad for presentation among the received ads based on the received ad exposure goals associated with the ads and the determined amount of exposure for each ad. The advertising system may select an ad by determining bids for each ad and conducting an auction among the ads. In such an embodiment, the advertising system may determine the bids for ads that have met their ad exposure goals to be zero.
摘要翻译：在线广告系统从广告客户接收广告和广告曝光目标，例如所需的展示次数或展示时间量。在线广告系统也可以接收基于时间的广告购买。收到客户的广告请求，并且针对多个广告媒介中的每个接收的广告确定曝光量。广告媒介可以包括受控的广告媒介和外部广告媒介。广告系统根据接收到的与广告相关联的广告曝光目标和每个广告的确定的曝光量，选择在所接收的广告之间呈现的广告。广告系统可以通过确定每个广告的出价并在广告之间进行拍卖来选择广告。在这样的实施例中，广告系统可以将达到其广告曝光目标的广告的出价确定为零。

8. 发明申请

US20130191226A1 PRICING AND DELIVERY OF ADVERTISING BASED ON EXPOSURE TIME 审中-公开
标题翻译：基于曝光时间的广告投放和交付
公开(公告)号：US20130191226A1
公开(公告)日：2013-07-25
申请号：US13354785
申请日：2012-01-20
申请人： Bradley Hopkins Smallwood , Kurt Dodge Runke , Gokul Rajaram
发明人： Bradley Hopkins Smallwood , Kurt Dodge Runke , Gokul Rajaram
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q10/00
摘要： An online advertising system receives ads and ad exposure goals, such as a desired number of impressions or amount of presentation time, from advertisers. The online advertising system may also receive a time-based advertising purchase. A request for an ad is received for a client, and an amount of exposure is determined for each received ad across a plurality of ad mediums. The ad mediums may include both controlled ad mediums and external ad mediums. The advertising system selects an ad for presentation among the received ads based on the received ad exposure goals associated with the ads and the determined amount of exposure for each ad. The advertising system may select an ad by determining bids for each ad and conducting an auction among the ads. In such an embodiment, the advertising system may determine the bids for ads that have met their ad exposure goals to be zero.
摘要翻译：在线广告系统从广告客户接收广告和广告曝光目标，例如所需的展示次数或展示时间量。在线广告系统也可以接收基于时间的广告购买。收到客户的广告请求，并且针对多个广告媒介中的每个接收的广告确定曝光量。广告媒介可以包括受控的广告媒介和外部广告媒介。广告系统根据接收到的与广告相关联的广告曝光目标和每个广告确定的曝光量，选择在所接收的广告之间呈现的广告。广告系统可以通过确定每个广告的出价并在广告之间进行拍卖来选择广告。在这样的实施例中，广告系统可以将达到其广告曝光目标的广告的出价确定为零。

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