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    • 4. 发明申请
    • ADVERTISING MATCHING
    • 广告匹配
    • WO2013017307A1
    • 2013-02-07
    • PCT/EP2012/060033
    • 2012-05-29
    • Qatar FoundationHEFEEDA, MohamedNESHAT, HamedHOARTON, Lloyd
    • HEFEEDA, MohamedNESHAT, Hamed
    • G06Q30/02
    • G06Q30/02
    • A computer-implemented method comprises of processing data for a source video to determine representative topics of the video, determining multiple topics of interest for respective ones of multiple market segments, using the representative topics and the multiple topics to determine a target audience for the video from the market segments, using the topics of interest for the target audience to determine a set of keywords for an advertisement, using the set of keywords to provide multiple candidate advertisements for the target audience, generating a ranked list from the multiple candidate advertisements, and selecting an advertisement for the source video from the ranked list of candidate advertisements.
    • 计算机实现的方法包括处理源视频的数据以确定视频的代表性主题,使用代表主题和多个主题来确定视频的目标受众以确定多个细分市场中的相应多个细分市场的多个主题 从市场部分,使用目标受众感兴趣的主题来确定广告的一组关键字,使用该组关键字为目标受众提供多个候选广告,从多个候选广告中生成排名列表,以及 从候选广告的排名列表中选择源视频的广告。