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1. 发明授权

US06973171B2 Technique for analyzing information assistance call patterns 有权
标题翻译：分析信息援助呼叫模式的技术
公开(公告)号：US06973171B2
公开(公告)日：2005-12-06
申请号：US10423774
申请日：2003-04-25
申请人： Philip A. Ljubicich , Matthew A. Mostad
发明人： Philip A. Ljubicich , Matthew A. Mostad
IPC分类号： G06Q30/02 , H04M3/36 , H04M3/51 , H04M3/523 , H04M15/00 , H04M3/00 , H04M5/00
CPC分类号： G06Q30/02 , H04M3/36 , H04M3/51 , H04M3/5175 , H04M3/5237 , H04M15/00 , H04M15/41 , H04M15/58 , H04M2215/0164 , H04M2215/0188
摘要： The invention is directed to assessing the viability of a business entity based on statistics concerning information assistance calls requesting the listing of the same. The invention is premised upon a perceived correlation between the number of calls requesting a business entity's listing and the callers' interest in its products or services, which in turn correlates to sales of the business entity. In accordance with the invention, data is collected and analyzed which concerns information assistance calls requesting listings of different business entities which may belong to the same industry or company to measure their comparative performance. In an illustrative embodiment, the performance measure of the business entity (department) may be compared with those of other business entities (departments) in the same geographic area belonging to the same industry to gain insights into the competitiveness of the business entity in that area. Management of the business entity (department) may then be able to change an advertising campaign based on such insights.
摘要翻译：本发明旨在根据关于请求列出其的信息协助呼叫的统计来评估商业实体的可行性。本发明的前提是在请求商业实体的呼叫的呼叫数量与呼叫者对其产品或服务的兴趣之间的相关性，这反过来又与业务实体的销售相关。根据本发明，收集和分析涉及信息援助呼叫的数据，该呼叫请求可能属于同一个行业或公司的不同业务实体的列表以测量其比较性能。在说明性实施例中，可以将业务实体（部门）的绩效衡量与属于同一行业的相同地理区域中的其他业务实体（部门）进行比较，以获得对该领域中的业务实体的竞争力的洞察。业务实体（部门）的管理可以根据这些见解改变广告活动。

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