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    • 1. 发明申请
    • PREDICTING VISIBILITY OF CONTENT ITEMS
    • 预测内容项目的可见性
    • US20140019262A1
    • 2014-01-16
    • US13546978
    • 2012-07-11
    • Paul Schelte Albert ReitsmaThomas J. Murray, IVPeng Zhang
    • Paul Schelte Albert ReitsmaThomas J. Murray, IVPeng Zhang
    • G06F15/16G06Q30/02
    • G06Q30/0254G06N5/02G06Q30/02G06Q30/0241
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于预测网页的可见性的方法。 该方法包括识别包括用于呈现内容的时隙的网页。 该方法还包括:针对每个时隙,基于与页面相关联的URL和与该页面上的时隙位置相关联的结构信息创建指纹,确定在最初呈现网页时该时隙可见的可能性,可能性 以预测模型的形式,并将指纹和预测模型保存在数据结构中。 该方法还包括从网页接收对内容的请求,创建与网页相关联的指纹,以及将指纹与数据结构中的指纹进行比较。 当找到匹配的指纹时,使用与网页的匹配指纹相关联的预测数据。
    • 2. 发明授权
    • Predicting visibility of content items
    • 预测内容项目的可见性
    • US09064264B2
    • 2015-06-23
    • US13546978
    • 2012-07-11
    • Paul Schelte Albert ReitsmaThomas J. Murray, IVPeng Zhang
    • Paul Schelte Albert ReitsmaThomas J. Murray, IVPeng Zhang
    • G06Q30/02
    • G06Q30/0254G06N5/02G06Q30/02G06Q30/0241
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于预测网页的可见性的方法。 该方法包括识别包括用于呈现内容的时隙的网页。 该方法还包括:针对每个时隙,基于与页面相关联的URL和与该页面上的时隙位置相关联的结构信息创建指纹,确定在最初呈现网页时该时隙可见的可能性,可能性 以预测模型的形式,并将指纹和预测模型保存在数据结构中。 该方法还包括从网页接收对内容的请求,创建与网页相关联的指纹,以及将指纹与数据结构中的指纹进行比较。 当找到匹配的指纹时,使用与网页的匹配指纹相关联的预测数据。